Dobango Cracks and Taps Pinterest for 4th of July Contest
Dobango Launches First Pinterest-based Social Marketing and Analytics Platform
SUNNYVALE, Calif. -- June 28, 2012
Dobango, Inc. (http://www.dobango.com) likes to put a twist on existing ideas
to create their own unique platforms for social gaming, and now for social
marketing.The startup, launched in 2011, has a Zynga-meets-Groupon business
model that allows users to play games to win prizes from local businesses.
According to TechCrunch and ComScore, the rapidly growing Pinterest surpassed
10 Million monthly active users in early 2012. To use Pinterest’s existing
social media platform for leverage, Dobango is now launching a full-blown
social marketing campaign with their 4th of July contest, which offers a grand
prize of $1,000.
“For Pinterest users, it is natural to pin the things they love, and now they
will have a chance to win $1000 for it,” said Dev Gandhi, CEO and co-founder
of Dobango. “As a social gaming company we are focused on bringing innovative
services that engage users on social media with brands,” he added.
Dobango pinned its first promotional image for the contest last Friday -- the
company’s Pinterest following jumped by over 5,000 followers over the weekend.
The company is the first to understand and work with Pinterest’s platform to
automatically upload contest entries to their pinboard, where contestants can
view their submissions and vote on their favorite entries.
The innovative integration provides the capacity to handle large numbers of
The integration also allows Dobango to automatically pull large amounts of
data from Pinterest to track contest progress and notify winners of daily
Though the social gaming company is young, it is emerging as a leader in app
development and social interaction. The bar is now raised a notch higher for
future large-scale Pinterest contests.
About Dobango, Inc.
Dobango is the only social gaming company where users play for free and win
real prizes sponsored by merchants. Dobango’s cross-platform games helps
merchants drive online traffic to offline stores. It’s a highly effective
marketing media with a proven ROI that is many times better than traditional
advertising methods. Dobango’s virtual tournament and casino-style games are
available on Facebook, iPhone, Android phones and the Web. Dobango is
privately held and is based in Sunnyvale, California. For more information
visit www.dobango.com. Download Apps on iPhone, iPad.
Laura Hulberg, 800-479-0127
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