New Firmware Enhances Functionality of EOS 7D Digital SLR

  New Firmware Enhances Functionality of EOS 7D Digital SLR

  Free Update Increases Buffer Capacity to 25 RAW Images, Adds In-Camera RAW
                    Processing and Many Other New Features

Business Wire

LAKE SUCCESS, N.Y. -- June 28, 2012

Canon U.S.A., Inc., a leader in digital imaging solutions, announced a
firmware update for the EOS 7D Digital SLR camera that adds new functionality
to improve its performance for serious photographers and semi-professional
users. The update, free to all EOS 7D owners, gives the camera more advanced
shooting options, including an increase in the maximum number of burst images
taken in the RAW file format (from 15^i frames to 25^ii frames) as well as the
ability to process RAW image files directly in the camera and the option to
set a maximum ISO setting in ISO Auto mode. The firmware also adds the ability
to adjust up to 64 audio levels manually prior to recording video, supports
custom file naming, and allows for compatibility with Canon’s newly
introduced, optional GPS Receiver GP-E2.

“By introducing this firmware we want our customers to know that we are always
looking to enhance the user experience for all of our current products in the
marketplace,” said Yuichi Ishizuka, executive vice president and general
manager, Imaging Technologies & Communications Group, Canon U.S.A. “The latest
firmware for the EOS 7D Digital SLR enhances the capabilities of the camera
and brings new possibilities to its users, making it a more valuable tool for
their craft.”

Enhancing the Imaging and Audio Capabilities

For budding action photographers who use the EOS 7D as their camera of choice,
being able to capture the perfect shot comes down to a matter of milliseconds.
The EOS 7D is capable of taking photos at a high-speed burst rate of up to 8
frames per second (fps). With the firmware installed the camera captures up to
25 consecutive frames when shooting in RAW and up to 17^iii consecutive frames
when taking RAW+JPEG images.

Once the firmware is installed the EOS 7D will also be able to process RAW
images directly in the camera, allowing dynamic adjustment of exposure
compensation, white balance, picture style, noise reduction at high ISO
speeds, distortion correction, and other processing parameters. For mobile
photographers, this ability to adjust RAW images quickly and re-save them as
JPEG files can be a huge time-saver as opposed to downloading files to a
computer and making adjustments later. The camera will also be able to re-size
JPEG image files in-camera. These features will be accessible through the
Quick Control functions which will be accessible while the camera is in
playback mode. When viewing images on the camera, image files can also be
given a star ranking for easy sorting during post processing. The firmware
will also enable faster scrolling of images when displayed in a magnified view
on the camera’s LCD screen.

The new firmware enables photographers to have more control over the maximum
ISO speed when the camera is in ISO Auto mode by setting a maximum ISO range.
In certain low-light scenarios, such as during a sunset, where light changes
each minute, photographers can lose the brilliance and color if the ISO
setting is too high. Now, photographers can ensure their ISO setting will
remain within specific parameters allowing them to concentrate on the moment,
knowing that they will achieve the desired photographic results. The firmware
also adjusts the available ISO Auto range, previously 100-3200 and now ISO
100-6400.

In addition to these enhancements, the new EOS 7D firmware enables manual
adjustment of audio levels prior to recording video, similar to the
functionality found on the EOS 5D Mark II. Videographers can now manually
adjust up to 64 audio levels on the EOS 7D so that they can refine the
captured audio to match their particular needs.

Similar to the new EOS 5D Mark III, a new submenu provided with the EOS 7D
firmware update enables photographers to modify the first four characters of
file names, in the camera. This valuable feature makes it easier to use the
EOS 7D camera in multi-camera shooting situations by providing a way to
identify the files coming from a particular camera without opening each image
individually.

Canon GPS Compatibility

The new firmware adds full compatibility for the EOS 7D with Canon’s GPS
Receiver GP-E2. This GPS Receiver can be mounted to the camera’s accessory
shoe or clipped to a belt and tethered via a USB cable. The GP-E2 was created
to serve outdoor photographers; it records shooting locations including
latitude, longitude and altitude, as well as camera direction. The camera’s
internal clock can now synced through the GPS unit using UTC (Coordinated
Universal Time), the primary standard by which time is regulated, for accurate
time recording or syncing clocks on multiple cameras. A GPS Logging function
can display the photographer’s route on a map, using supplied software.

Availability

The new firmware upgrade for the EOS 7D Digital SLR camera together with
installation instructions will be available in early August at no charge
through Canon U.S.A.’s website. For more information please visit the
following link to view an online video about the new EOS 7D firmware features,
www.usa.canon.com/eos7dfirmwareupgrade

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business,
and industrial digital imaging solutions. With approximately $45.6 billion in
global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall
in U.S. patents registered in 2011† and is one of Fortune Magazine's World’s
Most Admired Companies in 2012. Canon U.S.A. is committed to the highest
levels of customer satisfaction and loyalty, providing 100 percent U.S.-based
consumer service and support for all of the products it distributes. Canon
U.S.A. is dedicated to its Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon U.S.A., sign up
for the Company's RSS news feed by visiting www.usa.canon.com/rss.

† Based on weekly patent counts issued by United States Patent and Trademark
Office.

All referenced product names, and other marks, are trademarks of their
respective owners.

^i Figure based on ISO 100, Standard Picture Style and with UDMA CF memory
card.
^ii Figure based on updated firmware, ISO 100, Standard Picture Style and with
UDMA 7 CF memory cards. Note: UDMA 7 CF memory card read/write speeds are not
fully supported with the EOS 7D Digital SLR camera, if using UDMA 7 memory
cards, the read/write speeds will be equivalent to UDMA 6.
^iii Figure based on updated firmware, ISO 100, Standard Picture Style and
with UDMA 7 CF memory cards. Note: UDMA 7 CF memory card read/write speeds are
not fully supported with the EOS 7D Digital SLR camera, if using UDMA 7 memory
cards, the read/write speeds will be equivalent to UDMA 6.

Contact:

Canon U.S.A. website:
http://www.usa.canon.com
or
For sales information/customer support:
1-800-OK-CANON
or
Editorial:
Canon U.S.A., Inc.
Kevin McCarthy, 516-328-5950
kmccarthy@cusa.canon.com
or
Len Musmeci, 516-328-4884
lmusmeci@cusa.canon.com
 
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