Fancy Feast® Brand Offers A New Reason To Love Mornings With Breakfast-Inspired Meals

         Fancy Feast® Brand Offers A New Reason To Love Mornings With
                           Breakfast-Inspired Meals

Morning Entrees from Fancy Feast® Give Cats What They're Meowing For

PR Newswire

ST. LOUIS, June 26, 2012

ST. LOUIS, June 26, 2012 /PRNewswire/ -- In many households, mornings include
rituals and memorable shared moments for people and cats alike. In a recent
survey* of U.S. cat owners conducted on behalf of the Fancy Feast® brand, more
than 60 percent of respondents said their cats were most eager to get their
attention in the morning so they could eat. From cats waking owners by meowing
or pawing at them in bed, to owners responding with affection and a meal, many
cats and owners connect first thing in the morning and start the day together.

(Photo: http://photos.prnewswire.com/prnh/20120626/SF30466)

To celebrate the connections cats and their owners share through these special
moments, the Fancy Feast brand introduces Fancy Feast® Mornings™ Gourmet Cat
Food, a delectable new line of breakfast-inspired morning meals for cats. With
a new reason to love mornings, cat owners may now start their cats' days with
protein-rich entrees made with poultry or seafood, garden veggies and real
egg. Beginning June 25, consumers will find Morning Missions announcements on
the Fancy Feast Facebook timeline. When the community completes the mission,
free samples are unlocked at www.Facebook.com/FancyFeast.

Survey Shows Mornings Are Special for Cats and Their Owners
A recent survey by the Fancy Feast brand shed light on the morning rituals
shared by American cats and their owners:

  oMore than 60 percent of cat owner respondents said their cats were most
    eager to get their attention in the morning so they could eat.
  oNearly 45 percent of cat owner respondents feed their cats first thing in
    the morning.
  oMore than 70 percent of cat owner respondents said they are awakened in
    the morning either by their cats or their alarm clocks.
  oAmong those who are awakened by their cats, more than 50 percent said
    their cats wake them up by meowing for their morning meals.

Mobile Morning Moments
To ensure cat owners never miss out on these irreplaceable moments – even when
away from home – the Fancy Feast brand created a free mobile alarm clock
iPhone app called "MorningPurr."

The  "MorningPurr"  app – available in early July - enables cat owners to
record their cats' purrs as alarm wake-up sounds, and personalize alarm
screens with photos of their cats. iPhone users can download the app by
visiting the App Store on their phones.

Morning Meals for Every Taste
There are six new breakfast-inspired Fancy Feast® Mornings™ Gourmet Cat Food
varieties to create a deliciously complete morning. Whether a cat prefers the
light, airy texture of a gourmet souffle or the irresistible taste of tender
bites in a delicious sauce, there is a Mornings meal for her. The delectable
morning varieties include:

  oSouffle With White Meat Chicken, Garden Veggies and Egg
  oSouffle With Turkey, Garden Veggies and Egg
  oSouffle With Wild Salmon, Garden Veggies and Egg
  oMedley With White Meat Chicken, Garden Veggies and Egg in Sauce
  oMedley With Trout, Garden Veggies and Egg in Sauce
  oMedley With Wild Salmon, Garden Veggies and Egg in Sauce

The new Fancy Feast Mornings™ Gourmet Cat Food entrees are available in stores
nationwide for the suggested retail price of $0.80-$0.89 per can.

About Fancy Feast® Gourmet Cat Food
The Fancy Feast Brand makes every day extraordinary with an exquisite
selection of gourmet cat food entrees, restaurant-inspired feline cuisine, dry
meals, and Fancy Feast Appetizers for cats. Fancy Feast Gourmet Cat Food is
manufactured/distributed by Nestle Purina PetCare Company, a global leader in
the pet care industry. Nestle Purina PetCare promotes responsible pet care,
humane education, community involvement and the positive bond between people
and their pets. The North American headquarters for Nestle Purina PetCare is
located at Checkerboard Square in St. Louis, Missouri. Nestle Purina PetCare
is part of Swiss-based Nestle S.A. -- the world's largest food company.

*About the 2012 Fancy Feast® Survey
The survey presents the findings of an online Omnibus survey conducted by
Ipsos May 18-21, 2012 among a sample of 338 adult cat owners (18+ years of age
- male and female).

SOURCE Purina Fancy Feast Gourmet Cat Food

Contact: Lisa Bickler, Publicis Consultants USA,
lisa.bickler@publicisconsultants.com, +1-206-270-4650; Julie Voss Catron,
Nestle Purina PetCare Company, julie.vosscatron@purina.nestle.com,
+1-314-982-3064