DiMi Telematics International to Commence National Televised and
Online Media Campaign
"Smart Just Got Smarter" Advertising Initiative Designed to Educate
Consumers on the Power of M2M Communications Technologies; DiMi
Senior Executive Roberto Fata Drives DiMi-Sponsored Ferrari Race Car
in World Famous Bullrun Live Rally Now Crossing the U.S. -- 3000
Miles, Seven Days, Eight Cities
NEW YORK, NY -- (Marketwire) -- 06/26/12 -- DiMi Telematics
International, Inc. (OTCQB: DIMI) (PINKSHEETS: DIMI), an
environmentally-centric, cloud-based M2M communications solutions
provider, today announced that the Company has commenced a national
televised and online media campaign, titled "Smart Just Got Smarter,"
to promote awareness of the DiMi brand and educate consumers across
the country on the diverse and transformative capabilities of M2M
(Machine-to-Machine) communications technologies.
Central to its national media campaign is an animated video produced
by DiMi Telematics that may be viewed at www.dimitelematics.com.
Beginning July 3, 2012, an abbreviated 30-second version of the video
is scheduled to air on numerous national cable television networks to
include CNN, CNN Headline News, CNBC, Fox News, Fox Business, MSNBC,
Bloomberg, BBC and the Tennis and Golf channels. The advertising
spots will air in major local markets as well as nationally.
In addition, DiMi has engaged social media marketing tools, including
Twitter, Google Ads, Facebook and YouTube, to enhance and extend its
reach to mobile and online consumers and future DiMi stakeholders.
With nearly 24,000 followers on Twitter and approximately 22,000
"likes" on Facebook, DiMi's initial online brand-building efforts
have yielded a fast-growing audience of vocal advocates for the
Company and the patent-pending M2M solutions it is bringing to
Barry Tenzer, President and CEO of DiMi, noted, "Helping business
owners to operate their businesses 'without limits' through adoption
of M2M communications solutions is the underlying theme of our
marketing messaging and the key to DiMi's branding and
commercialization strategies. DiMi takes great pride in the fact that
we are not only building a company that is tapping into the
extraordinary potential of M2M to deliver significant efficiencies
and cost savings for our future enterprise customers, but perhaps
more important is the fact that we intend to play a meaningful role
in helping to transform how entire industries operate. Our 'Smart
Just Got Smarter' campaign is just the first step in our plan to
assume a leadership role in this explosive, high growth market that
we firmly believe can have a material, positive impact on the
environment and on the companies which embrace our M2M technologies."
DiMi Telematics is also supporting its brand-building efforts through
other creative means, including serving as a corporate sponsor of the
Bullrun Live Rally taking place this week and televised worldwide on
the Bravo UK Network-aired reality show "Cops, Cars and Superstars."
The BullRun, which is running this week from June 22-29, 2012, is the
annual, most glamorous and high profile high-end automotive rally in
the world that crosses the United States in 3000 miles, seven days
and eight cities. Ferrari car racing champion Roberto Fata, DiMi's
co-founder and EVP of Business Development, is driving one of 100
super cars invited to participate in this year's luxury lifestyle
racing event. Fata's Ferrari racecar has been branded with DiMi
About DiMi Telematics International, Inc.
Established in 2011 and
based in New York City, DiMi Telematics International, Inc. (DTI)
designs, develops and distributes cloud-based, Machine-to-Machine
(M2M) communications solutions used to remotely track, monitor,
manage and protect multiple fixed and mobile assets in real-time from
virtually any web-enabled desktop computer or mobile device. Through
its proprietary software and hosted service offerings, DTI is
capitalizing on the pervasiveness and data transport capabilities of
wireless networks in order to facilitate communications, process and
energy efficiencies between commercial and industrial business
owners/managers and their respective networked control systems,
sensors and devices. Strategically, DTI is focused on the M2M market
segments in which it can provide highly differentiated,
environmentally responsible and value-driven solutions capable of
unleashing tangible productivity gains, material cost reductions, and
quantifiable risk mitigation across an enterprise. For more
information, please visit www.dimitelematics.com. You can also follow
the Company on Facebook and Twitter.
Safe Harbor Statement Under the Private Securities Litigation Reform
Act of 1995
With the exception of historical information, the
matters discussed in this press release are forward-looking
statements that involve a number of risks and uncertainties. The
actual future results of DiMi Telematics International, Inc. could
differ significantly from those statements. Factors that could cause
actual results to differ materially include risks and uncertainties
such as the inability to finance the Company's operations or
expansion, inability to hire and retain qualified personnel, changes
in the general economic climate, including rising interest rates, and
unanticipated events such as terrorist activities. In some cases, you
can identify forward-looking statements by terminology such as "may,"
"will," "should," "expect," "plan," "anticipate," "believe,"
"estimate," "predict," "potential" or "continue," the negative of
such terms, or other comparable terminology. These statements are
only predictions. Although we believe that the expectations reflected
in the forward-looking statements are reasonable, such statements
should not be regarded as a representation by the Company, or any
other person, that such forward-looking statements will be achieved.
We undertake no duty to update any of the forward-looking statements,
whether as a result of new information, future events or otherwise.
In light of the foregoing, readers are cautioned not to place undue
reliance on such forward-looking statements. For further risk factors
associated with our Company, review our SEC filings.
FOR MORE INFORMATION, PLEASE CONTACT
Dodi Handy or Kathy Addison
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