Honda Named "Brand of the Year" in the 2012 Harris Poll EquiTrend® Equity Study

  Honda Named "Brand of the Year" in the 2012 Harris Poll EquiTrend® Equity
                                    Study

Honda is Highest Ranked Brand in "Full Line Automotive" category based on
consumers' perceptions of familiarity, quality, and purchase consideration

PR Newswire

TORRANCE, Calif., June 25, 2012

TORRANCE, Calif., June 25, 2012 /PRNewswire/ -- Honda has been recognized as
the "Brand of the Year" in the "Full Line Automotive" category according to
the 2012 Harris Poll EquiTrend® study. Honda received the highest numerical
Equity Score among full line automotive brands included in the 2012 Harris
Poll EquiTrend® study(1). Harris Poll EquiTrend is an annual brand health
assessment from Harris Interactive that surveys thousands of U.S. consumers
online about their brand perceptions, measuring key touchstones including
familiarity, quality and purchase consideration.

(Photo: http://photos.prnewswire.com/prnh/20120625/LA29959)

(Logo: http://photos.prnewswire.com/prnh/20100923/HONDALOGO)

"This study offers strong evidence that the Honda brand continues to be
well-regarded by American consumers," said Mike Accavitti, vice president of
National Marketing Operations for American Honda. "The combination of strong
brand equity and a fresh line-up of new models that resonate with customers
will drive strong growth for us this year."

Connect with Honda:
Media Newsroom (for journalists): www.hondanews.com
For consumers: http://automobiles.honda.com
YouTube: www.youtube.com/honda
Flickr: www.flickr.com/hondanews
Twitter: www.twitter.com/honda
Facebook: http://www.facebook.com/Honda
Pinterest: http://pinterest.com/honda/
On Google+

(1) The 2012 Harris Poll EquiTrend® study was based on opinions of 38,529 U.S.
consumers ages 15 and over surveyed online between January 31 and February 20,
2012. Your opinion may differ. "Highest Ranked" and "Brand of the Year" were
determined by a pure ranking of a sample of full line automotive brands.

SOURCE American Honda Motor Co., Inc.

Website: http://www.hondanews.com
Contact: Alicia Jones (Torrance), +1-310-783-3163, Chuck Schifsky (Detroit),
+1-313-202-3150, or Chris Naughton (New York), +1-212-707-9920