Spider-Man Eats Free at Carl’s Jr. and Hardee’s on Fourth of July

  Spider-Man Eats Free at Carl’s Jr. and Hardee’s on Fourth of July

Spider-Man co-creator Stan Lee offers on-line advice to guests on how to dress
             to score a free Amazing Grilled Cheese Bacon Burger

Business Wire

CARPINTERIA, Calif. -- June 25, 2012

Comic book legend Stan Lee created America’s favorite superhero, Spider-Man,
fifty years ago and now he’s helping spread the word about the Spider-Man Eats
Free promotion at Carl’s Jr. ^ © and Hardee’s^© restaurants. Hungry fans who
come to any Carl’s Jr. or Hardee’s restaurant on Independence Day dressed as
Spider-Man will be treated to a free Amazing Grilled Cheese Bacon Burger,
while supplies last. The special offer is part of Carl’s Jr. and Hardee’s
promotion with Columbia Pictures’ release, The Amazing Spider-Man, coming to
theaters in 3D July 3, 2012. Stan Lee also appears in radio ads promoting the
offer.

Dress like Spider-Man on July 4 and score a free Amazing Grilled Cheese Bacon
Burger at Carl's Jr. o ...

Dress like Spider-Man on July 4 and score a free Amazing Grilled Cheese Bacon
Burger at Carl's Jr. or Hardee's as part of their Spider-Man Eats Free
promotion . (Photo: Business Wire)

“We know that with great burgers comes great responsibility,” said Brad Haley,
chief marketing officer for CKE Restaurants, parent company of Carl’s Jr. and
Hardee’s. “So, we are doing our part to celebrate America’s birthday,
Spider-Man’s birthday and the release of The Amazing Spider-Man film by giving
anyone dressed as Spider-Man a free Amazing Grilled Cheese Bacon Burger on the
Fourth of July. And, we were thrilled to have comic book legend Stan Lee help
us spread the news in humorous radio ads and on-line videos.”

Starting at 11 a.m. July 4, any guest visiting their local Carl’s Jr. or
Hardee’s restaurant in their Spider-Man costume will receive a free single
Amazing Grilled Cheese Bacon Burger. Guests may come wearing an official
store-bought Spider-Man costume or a homemade Spider-Man creation to be
eligible. No masks please.

Fans can visit www.carlsjr.com/spidermaneatsfree and
www.hardees.com/spidermaneatsfree for the latest “Spider-Man Eats Free”
details and get costume inspiration from Spider-Man co-creator and comics icon
Stan Lee, who stars in a series of humorous video vignettes for the promotion.
The campaign is also supported by nationwide television commercials, as well
as radio spots voiced by Lee, all created by Los Angeles-based ad agency
72andSunny. The TV spots and a behind-the-scenes interview with Stan Lee can
be found on the brands’ YouTube Channels (www.youtube.com/carlsjr and
www.youtube.com/hardees).

“July 4 is a big day – America’s 236^th Birthday, this year is Spider-Man’s
50^th birthday, and it’s the day after the opening of the summer blockbuster
The Amazing Spider-Man,” added Haley. “We hope all of America will join us at
Carl’s Jr. and Hardee’s to celebrate.”

The Amazing Grilled Cheese Bacon Burger features a charbroiled beef patty,
bacon, melted American and Swiss cheeses and mayo, all on grilled bread. For
out-of-costume guests, prices start at $3.29 and may vary by location.

Check the web for the latest details on the “Spider-Man Eats Free” offer by
visiting Carl’s Jr. and Hardee’s on Facebook (www.facebook.com/carlsjr and
www.facebook.com/hardees) and Twitter (www.twitter.com/carlsjr and
www.twitter.com/hardees).

Rules: No purchase necessary. One per customer, while supplies last. Dine-in
customers only. Guest must be present and dressed in a Spider-Man costume. No
masks please. Offer good only on July 4th, 2012 starting at 11 a.m. at
participating restaurants.

About CKE Restaurants, Inc.
CKE Restaurants, Inc. is a privately held company headquartered in
Carpinteria, Calif. As of the end of fiscal 2012, the Company, through its
subsidiaries, had a total of 3,243 franchised or company-operated restaurants
in 42 states and in 25 countries, including 1,313 Carl's Jr.^® restaurants and
1,912 Hardee's^® restaurants. For more information about CKE Restaurants,
please visit www.ckr.com or its brand sites at www.carlsjr.com and
www.hardees.com.

About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of
America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations
encompass motion picture production, acquisition and distribution; television
production, acquisition and distribution; home entertainment acquisition and
distribution; worldwide television networks; digital content creation and
distribution; operation of studio facilities; development of new entertainment
products, services and technologies; and distribution of entertainment in more
than 142 countries. Sony Pictures Entertainment can be found on the World Wide
Web at www.sonypictures.com.

About The Amazing Spider-Man
One of the world’s most popular characters is back on the big screen as a new
chapter in the Spider-Man legacy is revealed in The Amazing Spider-Man™.
Focusing on an untold story that tells a different side of the Peter Parker
story, the new film stars Andrew Garfield, Emma Stone, Rhys Ifans, Denis
Leary, Campbell Scott, Irrfan Khan, with Martin Sheen and Sally Field. The
film is directed by Marc Webb from a screenplay written by James Vanderbilt,
based on the Marvel Comic Book by Stan Lee and Steve Ditko. Laura Ziskin, Avi
Arad, and Matt Tolmach are producing the film in association with Marvel
Entertainment for Columbia Pictures, which will open in theaters everywhere in
3D on July 3, 2012. The Amazing Spider-Man is the story of Peter Parker
(Garfield), an outcast high schooler who was abandoned by his parents as a
boy, leaving him to be raised by his Uncle Ben (Sheen) and Aunt May (Field).
Like most teenagers, Peter is trying to figure out who he is and how he got to
be the person he is today. Peter is also finding his way with his first high
school crush, Gwen Stacy (Stone), and together, they struggle with love,
commitment, and secrets. As Peter discovers a mysterious briefcase that
belonged to his father, he begins a quest to understand his parents’
disappearance – leading him directly to Oscorp and the lab of Dr. Curt Connors
(Ifans), his father’s former partner. As Spider-Man is set on a collision
course with Connors’ alter-ego, The Lizard, Peter will make life-altering
choices to use his powers and shape his destiny to become a hero.

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Contact:

Carl’s Jr.
Beth Mansfield, 805-745-7741
bmansfield@ckr.com
or
Hardee’s
Jenna Petroff, 314-259-6277
jpetroff@ckr.com