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Aggregate Knowledge Helps Brands Measure Their Facebook Performance

  Aggregate Knowledge Helps Brands Measure Their Facebook Performance

AK Media Intelligence Platform delivers real-time, user-level insights and
view-through attribution on Facebook

Business Wire

SAN MATEO, Calif. -- June 25, 2012

Aggregate Knowledge, a leading SaaS measurement and analytics company, today
announced its platform capability for measuring the performance of Facebook®
campaigns relative to other campaigns, providing real-time, user-level
Insights and view-through attribution metrics on Facebook.

The AK Media Intelligence Platform offers its clients an easy-to-use
interactive dashboard that shows what is happening across all of their
channels and mediums and what actions to take from the Insights gained. Using
the AK Platform, AK clients can now measure the performance of their Facebook
campaigns; gain impression-level reach, frequency, and overlap Insights;
understand click- and view-through attribution; and augment traditional
last-touch attribution analysis with more advanced multi-touch attribution
analysis. The AK platform can connect a client’s conversions back to all their
marketing initiatives, including Facebook campaigns.

“Simply put, the AK Platform shows advertisers what works,” said David
Jakubowski, CEO, Aggregate Knowledge. “More importantly, the platform truly
pinpoints how valuable Facebook is within the advertiser’s media mix because
of its effectiveness in driving sales.”

Advertisers using the AK Media Intelligence Platform are validating Facebook’s
performance and are seeing strong results. “On average, marketers have seen
that Facebook generates 20 to 25 percent of all their sales and that consumers
driven by Facebook are more valuable, with a 35 percent better CPA,” said
Jakubowski. “In addition, using more advanced analysis, such as AK’s
multi-touch attribution analysis, we have seen that Facebook fares even better
in the eyes of the marketer, demonstrating a 50 to 55 percent lift in
conversion rate.”

The AK Media Intelligence Platform brings together media and data investments
on a single platform to ultimately drive online sales and increase ROI. The
platform joins information silos and provides transparency so that marketers
can control the entire user experience across all touch points. It does this
by unifying users across all digital marketing channels such as display,
search, social, rich media, website, email, CRM, and others.

About Aggregate Knowledge

Aggregate Knowledge is a leading SaaS company offering measurement and
analytics tools. The AK Media Intelligence Platform connects media and data
investments on a single platform. The AK solution joins information silos,
letting marketers harness the power of big data to pinpoint where to invest
and how to generate sales. Founded in 2006, AK is headquartered in San Mateo,
California, with offices in New York and Chicago.

Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins
Caufield & Byers, DAG Ventures, First Round Capital, OVP Venture Partners, and
Foundation Capital.

More information can be found at www.aggregateknowledge.com.

Facebook® is a registered trademark of Facebook, Inc.

Contact:

Aggregate Knowledge
Barry Strauss
Director, Marketing
650-293-2942 (direct)
650-293-2919 (main)
bstrauss@aggregateknowledge.com
 
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