Aggregate Knowledge Helps Brands Measure Their Facebook Performance AK Media Intelligence Platform delivers real-time, user-level insights and view-through attribution on Facebook Business Wire SAN MATEO, Calif. -- June 25, 2012 Aggregate Knowledge, a leading SaaS measurement and analytics company, today announced its platform capability for measuring the performance of Facebook® campaigns relative to other campaigns, providing real-time, user-level Insights and view-through attribution metrics on Facebook. The AK Media Intelligence Platform offers its clients an easy-to-use interactive dashboard that shows what is happening across all of their channels and mediums and what actions to take from the Insights gained. Using the AK Platform, AK clients can now measure the performance of their Facebook campaigns; gain impression-level reach, frequency, and overlap Insights; understand click- and view-through attribution; and augment traditional last-touch attribution analysis with more advanced multi-touch attribution analysis. The AK platform can connect a client’s conversions back to all their marketing initiatives, including Facebook campaigns. “Simply put, the AK Platform shows advertisers what works,” said David Jakubowski, CEO, Aggregate Knowledge. “More importantly, the platform truly pinpoints how valuable Facebook is within the advertiser’s media mix because of its effectiveness in driving sales.” Advertisers using the AK Media Intelligence Platform are validating Facebook’s performance and are seeing strong results. “On average, marketers have seen that Facebook generates 20 to 25 percent of all their sales and that consumers driven by Facebook are more valuable, with a 35 percent better CPA,” said Jakubowski. “In addition, using more advanced analysis, such as AK’s multi-touch attribution analysis, we have seen that Facebook fares even better in the eyes of the marketer, demonstrating a 50 to 55 percent lift in conversion rate.” The AK Media Intelligence Platform brings together media and data investments on a single platform to ultimately drive online sales and increase ROI. The platform joins information silos and provides transparency so that marketers can control the entire user experience across all touch points. It does this by unifying users across all digital marketing channels such as display, search, social, rich media, website, email, CRM, and others. About Aggregate Knowledge Aggregate Knowledge is a leading SaaS company offering measurement and analytics tools. The AK Media Intelligence Platform connects media and data investments on a single platform. The AK solution joins information silos, letting marketers harness the power of big data to pinpoint where to invest and how to generate sales. Founded in 2006, AK is headquartered in San Mateo, California, with offices in New York and Chicago. Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures, First Round Capital, OVP Venture Partners, and Foundation Capital. More information can be found at www.aggregateknowledge.com. Facebook® is a registered trademark of Facebook, Inc. Contact: Aggregate Knowledge Barry Strauss Director, Marketing 650-293-2942 (direct) 650-293-2919 (main) firstname.lastname@example.org
Aggregate Knowledge Helps Brands Measure Their Facebook Performance
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