Amazon Opens Portal for International Mobile App Distribution

  Amazon Opens Portal for International Mobile App Distribution

  Developers around the world are invited to start submitting apps today for
international distribution later this year, beginning with the United Kingdom,
                       Germany, France, Italy and Spain

  Change in developer agreement simplifies revenue share model and increases
                          flexibility for developers

Business Wire

SEATTLE -- June 20, 2012

(NASDAQ: AMZN) –, Inc. today announced that developers can now
submit apps for distribution this summer in the United Kingdom, Germany,
France, Italy and Spain, with plans for further global expansion in the near
future. Developers can get started by visiting theAmazon Mobile App
Distribution Portal.

The Amazon Appstore in the U.S. has grown to tens of thousands of apps and
games in just one year. As a result of features like 1-Click purchasing and
Test Drive (which allows customers to try apps before purchasing them),
developers report strong monetization from the apps they offer through
Amazon.Amazon recently introduced an In-App Purchasing service that is simple
for developers to integrate and helps monetize their apps and games even
better than before, while still offering customers a seamless and secure
1-Click purchasing experience. Many developers have seen revenue skyrocket as
a result of Amazon In-App Purchasing and are excited to offer their apps to
even more customers outside the United States.

“We’ve seen that Amazon gamers are hungry for great content and are willing to
open up their digital wallets to pay for it,” said Niccolo de Masi, CEO and
President of Glu Mobile. “Our latest title launched on Amazon, Frontline
Commando, has seen both revenue per daily active user and lifetime value
metrics exceed averages as compared to other devices and platforms. Taking a
successful platform like Amazon’s and expanding it across the globe is going
to give us an even broader customer base and create an opportunity to generate
even more revenue—something we are very excited about.”

“We are delighted with the strong relationship that we’ve cultivated with the
U.S. Amazon Appstore since its launch, and Kindle Fire has been hugely
successful for our titles,” said Peter Vesterbacka, CMO and Mighty Eagle of
Rovio. “As a strong global brand with an international fan base, we are very
excited to expand our offerings to Amazon’s customers worldwide.”

“With fan-favorite games like Plants vs. Zombies and SCRABBLE topping the
charts, the U.S. Amazon Appstore has been a fantastic avenue for EA to reach
an entirely new segment of consumers,” said Bernard Kim, Senior Vice President
of Global Social & Mobile Publishing for EA. “Amazon’s international expansion
marks an exciting opportunity to bring our interactive entertainment
experiences to even more consumers around the world.”

"Amazon is a key distributor for us, delivering users who prove to be loyal
and prolific in their usage," said Evan Conway, OneLouder Apps President.
"International adoption is critical to our business and we are excited to
broaden our reach through Amazon's new global channel providing great mobile
experiences for customers around the world."

“ Dinner Spinner is the #1 cooking app for the U.S. Amazon
Appstore and Kindle Fire, and our community engages with our apps 45 percent
more on Kindle Fire devices than any other device, so we know they love and
trust the Amazon app platform," said Lisa Sharples, President of “Allrecipes is a trusted global brand with successful
international apps and we are very excited to have Amazon help us connect with
new international home cooks.”

“We are thrilled at the success our developers have experienced on the Amazon
platform in the last year,” said Jim Adkins, Vice President of the Amazon
Appstore. “Some developers have seen revenue double since the launch of In-App
Purchasing. We’re excited to open the door to even more opportunity by
expanding app sales outside the U.S. We see tremendous potential for current
developers in our distribution program to grow with the
internationalexpansion. We also encourage newdevelopers to join and
participate in the platform’s growth.”

Developers should visit thedistribution portalto learn about localizing apps
with localized resource files for different regions, as well as other tips on
how to prepare their apps for international distribution. Developers have the
ability to select the countries where they would like to sell their apps. They
can also set their list prices by marketplace. Those already participating in
the program will automatically have their apps made available for sale
internationally by default. And developers can easily change international
availability for their apps via the distribution portal if they don’t wish to
sell in select countries. Developers who are new tothe programcan sign up at
theAmazon Mobile App Distribution Portal.

New Amazon Mobile App Distribution Terms

Today Amazon is also announcing two changes to the Amazon Mobile App
Distribution agreement. First, building on the success of the April In-App
Purchasing launch, and to simplify our global terms, Amazon is aligning the
revenue share for paid apps with that for in-app products sold using Amazon’s
In-App Purchasing Service. Starting on July 1, developers will earn 70 percent
of list price on each paid app sale. This is a change from the prior terms
under which developers earned either 70 percent of the app’s sales price or 20
percent of list price (whichever was greater).

Second, the terms of the agreement have been adapted to provide even more
flexibility around timing of app submissions. Developers can now bettercontrol
which apps they will make available to Amazon customers, and when.

Developers can review the full agreement by visiting theAmazon Mobile App
Distribution Portalnow.

About the U.S. Amazon Appstore for Android

The Amazon Appstore for Android is where customers can find, discover and buy
thousands of apps using Amazon’s convenient and trusted shopping features,
including personalized recommendations, customer reviews and bestseller lists.
Customers can access the store directly on Kindle Fire, from any computer, or
on an Android phone or tablet. Amazon Appstore has a broad selection of paid
and free apps and games, including established bestsellers and new apps from
top-tier brands. More apps and games are added daily and the Amazon Appstore
offers customers a great paid app for free, every day.

About, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s Biggest
Selection., Inc. seeks to be Earth’s most customer-centric company,
where customers can find and discover anything they might want to buy online,
and endeavors to offer its customers the lowest possible prices.
and other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads;
Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel,
Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto &
Industrial. Amazon Web Services provides Amazon’s developer customers with
access to in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any type of
business. The new latest generation Kindle is the lightest, most compact
Kindle ever and features the same 6-inch, most advanced electronic ink display
that reads like real paper even in bright sunlight. Kindle Touch is a new
addition to the Kindle family with an easy-to-use touch screen that makes it
easier than ever to turn pages, search, shop, and take notes – still with all
the benefits of the most advanced electronic ink display. Kindle Touch 3G is
the top of the line e-reader and offers the same new design and features of
Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire
is the Kindle for movies, TV shows, music, books, magazines, apps, games and
web browsing with all the content, free storage in the Amazon Cloud,
Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated web
browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including,,,,,,,, and As used
herein, “,” “we,” “our” and similar terms include, Inc.,
and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management's expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect's financial results is included in's
filings with the Securities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.

Contact:, Inc.
Media Hotline, 206-266-7180
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