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Suave Professionals® Partners with Univision to Make a Latina's Dream Come True



  Suave Professionals® Partners with Univision to Make a Latina's Dream Come
                                     True

Debuting the First-Ever Consumer Walk-On Role on a Telenovela on the Univision
Network

PR Newswire

NEW YORK, June 15, 2012

NEW YORK, June 15, 2012 /PRNewswire/ -- For all the latinas who dreamed of
starring in a telenovela, Suave Professionals® set out to make one lucky
winner's wishes come true!  Creating a "first-ever" landmark in TV sponsorship
Unilever and Univision Network have taken their creative partnership to the
next level.  Suave Professionals®, as the official hair care sponsor of "El
Talisman," offered one lucky fan the opportunity to win a walk-on role,
setting a new standard and making history in the U.S. Hispanic marketing
industry.

"For 50 years Suave® has made beautiful hair accessible to all women, by
providing salon-quality products and benefits at a reasonable price. Our
partnership with Univision and 'El Talisman' takes that promise another step
further, making TV stardom possible for one lucky consumer," said David Rubin,
U.S. Haircare Marketing Director for Unilever. "We provided a one-of-a-kind
opportunity to bring Latinas closer to their favorite novela stars and for the
first time put a fan on the show."

The "Estrena Tu Transformacion" (Reveal Your Transformation) contest tasked
consumers with sharing their most dramatic hair transformations on Suave's
Spanish-language Facebook® page, Belleza Suave, for the chance to make their
grand debut on the telenovela, receive a make-over by Suave Professionals®
celebrity stylist Leonardo Rocco, and win a five thousand dollar cash prize.
Suave Professionals® is proud to announce Mayra Mendoza as our lucky grand
prize winner.

Taking the integration a step further, a dedicated section on
NovelasySeries.com featured Talisman-inspired hairstyle how-to videos,
recreated by Leonardo Rocco. Throughout the telenovela, the Suave
Professionals® Keratin Infusion™ range was integrated into three pivotal
moments of the ever-dramatic story. One of these moments included a crucial
wedding scene where the contest grand prize winner, Mendoza, starred in.

The telenovela will culminate this week with Mendoza's scene where she plays
Carmen and exchanges a memorable and emotional encounter with a key character
in a climactic scene in the episode.

"This on-screen debut has truly been the best experience of my life! From
start to finish I was treated as if I were an A-list celebrity. I was even
allowed to actively contribute to the creation of my character – from the
gorgeous hairstyle to makeup and wardrobe," said Mendoza.

"Winning this prize has solidified my desires to become an actress." The
winner's amazing and heartfelt journey will be showcased on Univision
Network's "Despierta America" as she shares a behind-the-scenes look and talks
about this life-changing experience. For an even closer look on Mendoza's path
to stardom, visit www.facebook.com/BellezaSuave for exclusive videos, photos
and hair tips and tricks.

About Unilever North America

Unilever is one of the world's leading suppliers of fast moving consumer goods
with strong operations in more than 100 countries and sales in 180. With
products that are used over two billion times a day around the world, we work
to create a better future every day and help people feel good, look good and
get more out of life with brands and services that are good for them and good
for others. In the United States and Canada the portfolio includes brand icons
such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, CLEAR SCALP &
HAIRTHERAPY, Consort For Men, Country Crock, Degree, Dove personal care
products, fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just
for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema,
Pond's, Popsicle, Promise, Q-Tips, Ragu, Simple, Skippy, Slim-Fast, Soft &
Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All
of the preceding brand names are registered trademarks of the Unilever Group
of Companies. Dedicated to serving consumers and the communities where we
live, work and play, Unilever employs more than 13,000 people across North
America – generating over $9 billion in sales in 2011. For more information,
visit www.unileverusa.com or www.unilever.ca.

About Univision Communications Inc.

Univision Communications Inc. (UCI) is the leading media company serving
Hispanic America. Its assets include Univision Network, one of the top five
networks in the U.S. regardless of language and the most-watched
Spanish-language broadcast television network in the country reaching 96% of
U.S. Hispanic households; TeleFutura Network, a general-interest
Spanish-language broadcast television network reaching 88% of U.S. Hispanic
households; Univision Cable Networks, including Galavision, the country's
leading Spanish-language cable network, as well as Univision telenovelas, a
new 24-hour cable network dedicated to novelas, Univision Deportes Network, a
new 24-hour cable network dedicated to sports and a suite of six cable
offerings - De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson, Telehit and
Clasico TV; Univision Studios, which produces and co-produces reality shows,
dramatic series and other programming formats for the Company's platforms;
Univision Television Group, which owns and/or operates 62 television stations
in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading
Hispanic radio group which owns and/or operates 69 radio stations in 16 of the
top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a
network of national and local online and mobile sites including Univision.com,
which continues to be the #1 most-visited Spanish-language website among U.S.
online Hispanics, Univision Movil, a longstanding industry-leader with unique,
relevant mobile products and services, and Univision Partner Group, a
specialized advertising and publisher network. Headquartered in New York City,
UCI has television network operations in Miami and television and radio
stations and sales offices in major cities throughout the United States. For
more information, please visit www.univision.net.

SOURCE Unilever North America

Website: http://www.unileverusa.com
Contact: Kathryn Fernandez, Unilever, +1-201-894-2484,
Kathryn.Fernandez@unilever.com or Julie Mendez, Edelman, +1-212-704-8283,
Julie.Mendez@edelman.com
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