ProfNet Sources Available on Community Health, Men's Grooming, PTSD, More PR Newswire June 15 Also in This Edition: Jobs for Writers and Media Industry Blog Posts ProfNet is a free service that provides journalists, bloggers, authors and other writers with links to experts and story ideas on the topics they cover. You'll also find links to job opportunities and other news and resources we think you'll find useful. To receive these updates by email, send a note to firstname.lastname@example.org with the industries you cover, and we'll add you to the appropriate edition. If you are in need of an expert source, you can also submit a free ProfNet query and have qualified sources come to you, or search the free ProfNet Connect database, which features nearly 50,000 user profiles, all searchable by keyword. If you are looking for Spanish-speaking experts, you can also opt to send your query via ProfNet en Espanol; just select that option when submitting your request. Submit a free ProfNet query Search the ProfNet Connect experts database EXPERT ALERTS oUnnecessary Suffering Is Optional oCampus Safety, Violence and Rebuilding Community Culture oFive Steps to Positively Affect Community Health Through Education oGetting Kids 'Tuned up' to Return to School oMarketing Your Garage Sale oMen's Self-Image and Grooming oPTSD Requires Professional Help MEDIA JOBS oCopy Editor - NYC oDeputy Sports Editor - NYC oWeb Editor - Huntington, Ind. oStaff Writer/Blogger - Orlando, Fla. oCopy Editor - Fort Lauderdale, Fla. OTHER NEWS & RESOURCES oReporting for Bloggers oGrammar Hammer: 'Mad Men' Gets Hanged or Hung? o40+ Content Creation Ideas for Your Blog ******************** EXPERT ALERTS Expert Alerts are listings of ProfNet members who are available to discuss timely news topics. If you are interested in interviewing any of the experts, please contact their media representative at the end of the listing. You can also find Expert Alerts online at http://bit.ly/pncalerts Unnecessary Suffering Is Optional Michael Ellner Mind-Body Medicine Educator "Chronic stress, pain and anxiety are fueling an unnecessary epidemic of chronic suffering. However, there are evidence-based self-help tools that can help people break out of the vicious cycle of stress, anxiety, pain and the unnecessary suffering that feeds off them. There is a growing awareness that medical professionals need to be able to discuss and possibly teach these mindfulness-based techniques to their patients. Also, practicing mindfulness can help doctors and health care professionals manage their own stress and anxieties, which will help them to communicate with their patients more effectively." Ellner, who resides in New York City, speaks extensively about how mind-body approaches can help people relax; recharge; and relieve stress, pain and anxiety. He is available as a resource on mind-body healing and medical hypnosis. Ellner will be offering mind-body stress and anxiety reduction training to New Yorkers, in light of the urgent need to educate doctors and health care professionals, and help people living with chronic stress, anxiety and pain avoid unnecessary suffering. He will be conducting the training on behalf of the New York Hypnosis Center (a professional membership educational organization) located in Bayside Queens, N.Y., from June 23-24. You can hear Ellner discuss effective medical communication in this video: http://bit.ly/MNflxS Websites: http://www.ellner.info and http://www.nycanxietyhypnosis.com Expert Contact: email@example.com Campus Safety, Violence and Rebuilding Community Culture David Moore, Ph.D., CDP Associate Professor Argosy University in Seattle "Campus safety and violence are so difficult to deal with, since they are often the act of an isolated disturbed person. It is essential to have people who have solid experience to provide leadership and counselor supervision to rebuild the community culture and sense of safety." Moore, who has led mental health response teams in the Santana High School in San Diego, Calif. and Granite Hills High School in El Cajon, Calif., and assisted with shootings at Pacific Lutheran University and the high school for Red Lake Ojibway Tribe, is available to discuss the importance of mental health training and prevention to help schools and other institutions prepare for and cope with shooting tragedies. News Contact: Anne K. Dean, firstname.lastname@example.org or +1-714-620-0910 Five Steps to Positively Affect Community Health Through Education Dr. Mine S. Seniye Chair of the Allied Health Department Brown Mackie College in Albuquerque, N.M. "Health education is a rewarding career for many. You don't have to be a doctor or a nurse to become involved. It takes professionals in accounting, research, law and administration -- as well as individuals who enjoy working with people -- all collaborating to improve the well-being of others. Why care about community health? Several reasons, according to the Association of Schools of Public Health's website What is Public Health? (http://bit.ly/M8kOe1), are: the importance of improving access to health care, controlling infectious disease and reducing substance abuse." Seniye, a dedicated public health professional who has traveled the world preparing students and health care professionals to care for underserved populations, outlines five steps to implement a successful health program. News Contact: J. Stephen Dobbins, email@example.com or +1-513-830-2005 Getting Kids 'Tuned up' to Return to School Dominick P. Ferello, ABD, Ed.S. Professor Argosy University in Tampa, Fla. "Summer can be a busy time for families. Parents, with the best of intentions, try to provide experiences to keep their children academically engaged and their brains 'tuned up' for the return to school in the fall. Unfortunately, with a busy summer schedule, parents can often find themselves at a loss for how to get their children back in 'school mode' with only a short time left before the beginning of the new school year." Ferello discusses the importance of a getting kids "tuned up" and ready to return to school. He also offers ways that parents can get their children back in school mode to ensure a successful start to the new school year. News Contact: Anne K. Dean, firstname.lastname@example.org or +1-714-620-0910 Marketing Your Garage Sale Cheryl Pilchik Advertising Faculty The Art Institute of Philadelphia "Give your garage sale a facelift to keep it fresh and appealing. Borrowing effective strategies and tactics used in the merchandising and advertising industries to engage the customer and communicate with them on their terms will help to ensure your success. It's important to start with the basics of marketing -- the four P's: price, product, promotion and place. With garage sales, it works best to think of the product as the garage sale itself, and the items to be sold as lines of that product." Pilchik can discuss: 1) Product and Price: Product mix is important in retailing as is price. Study sales in your neighborhood to see what works best. 2) Place (Scheduling/Location): Timing and location are extremely important. Knowing your target market is paramount in timing your sale. Consider scheduling with other activities in your neighborhood; art shows or community events will help draw additional traffic. 3) Promotion (Advertising/Marketing): One successful strategy is choosing a theme related to the items to be sold and carrying out the theme in all aspects of the sale. Whatever your theme, consider: 1) neighborhood signs and flyers, placed on local business, PTA and school/church bulletin boards, and where permitted, on street corners or in yards; 2) local newspaper listings and online listings like craigslist.org; 3) a social networking fan page with an event for the garage sale inviting friends and family; 4) your own Facebook and Twitter pages to inform your "friends" and "followers" about your event; 5) Facebook, Twitter, Instagram and Pinterest on the day of the sale to distribute special offers, share photos of items for sale or offer incentives for referring fans or customers. Website: http://www.artinstitutes.edu/philadelphia News Contact: Marcia Gomez, email@example.com or +1-305-428-5676 Men's Self-Image and Grooming Ted Gournelos, Ph.D. Assistant Professor of Critical Media and Cultural Studies Rollins College in Winter Park, Fla. "I've been following the increasingly sophisticated way both women and men are approached by advertisers, often with stabs at advertising conventions (Old Spice, U by Kotex, etc.). There is some research to show that men's approaches to their bodies are shifting, but we should remember that the style of the 'ideal' man changes over time. A century ago, a 'dandy' form was attractive; men in the 18th century spent at least as much time as many women dressing and attending to their bodies. Now, we have this strange hybrid between the hyper-masculine man and the metrosexual, where you have to starve yourself and take steroids at the same time, and shave your entire body and get a spray tan. I think, in other words, that men have become placed in a double bind, and that has made them very insecure (necessarily so). That makes us very susceptible to advertising, whether it is ads themselves or whether it's the television or films that give advertising its language and appeal." Gournelos earned his Ph.D. in communications and his MFA in sculpture from the University of Illinois, Urbana-Champaign. He taught at the University of California, Berkeley; and Maryville University in St. Louis before coming to Rollins College in 2010. His first book, "Popular Culture and the Future of Politics," was released in 2009, and his second and third books, "A Decade of Dark Humor: How Comedy, Irony, and Satire Shaped Post-9/11 Politics" and "Transgression 2.0: Cultural Opposition in a Digital Age," were released in 2011. Gournelos can discuss the topic of men's self-image in light of Morgan Spurlock's documentary "Mansome." He can also discuss: new media, the Internet, oppositional politics, satire, irony, comedy, gender, race and sexuality studies, television and film, digital storytelling, community activism, and community media. News Contact: Ashley Blasewitz, firstname.lastname@example.org or +1-407-657-4818 PTSD Requires Professional Help Joshua Taylor, PsyD Adjunct Faculty Argosy University in Orange County, Calif. "Post-traumatic stress disorder (PTSD) affects more than 50 percent of all veterans returning from Iraq and Afghanistan. The risk of exposure to trauma has always been a part of the human condition. PTSD is unique among psychiatric diagnoses because of the great importance placed upon the traumatic event. While treatable, everyone responds differently to different types of events. The most important thing is to get professional help if you suspect PTSD." Taylor is able to discuss the prevalence of PTSD in service members, specifics about the disorder and what must be done to address a soldier's mental health needs when returning from the combat arena. News Contact: Anne K. Dean, email@example.com or +1-714-620-0910 ******************** MEDIA JOBS: Following are links to job listings for staff and freelance writers. You can view these and more job listings on our Job Board: http://bit.ly/pncjobboard oCopy Editor - NYC oDeputy Sports Editor - NYC oWeb Editor - Huntington, Ind. oStaff Writer/Blogger - Orlando, Fla. oCopy Editor - Fort Lauderdale, Fla. See more listings here. ******************** OTHER NEWS & RESOURCES: Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at firstname.lastname@example.org oREPORTING FOR BLOGGERS: ProfNet Director Maria Perez recaps BlogWorld & New Media Expo's session on the ins and outs of reporting for bloggers: http://bit.ly/Ny3iWq oGRAMMAR HAMMER: 'MAD MEN' GETS HANGED OR HUNG?: ProfNet Editor Grace Lavigne reviews the proper usage of "hanged" vs. "hung": http://bit.ly/LJbMtt o40+ CONTENT CREATION IDEAS FOR YOUR BLOG: ProfNet Director Maria Perez recaps BlogWorld & New Media Expo's session on finding content for your blog: http://bit.ly/M5wX7z ******************** PROFNET is an exclusive service of PR Newswire. To submit a request for experts: http://budurl.com/profnetquery To consult the ProfNet Experts Database: http://www.profnetconnect.com/go/browse/users To contact ProfNet by phone: +1-800-PROFNET, ext. 1 To share a thought on Expert Alerts: email@example.com. Website: http://www.profnet.com /PRNewswire -- June 15, 2012/ SOURCE ProfNet Website: http://www.profnet.com
ProfNet Sources Available on Community Health, Men's Grooming, PTSD, More
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