MiTu Network Drives Millions of Latinas to the Web

  MiTu Network Drives Millions of Latinas to the Web

                Machinima’s Allen DeBevoise Invests in Network

Business Wire

LOS ANGELES -- June 14, 2012

MiTu Network (www.youtube.com/mitu <http://www.youtube.com/mitu>) which
successfully launched on April 30, reported today that the new digital video
network on YouTube, exclusively dedicated to Latin lifestyle content for
today’s Hispanic women, is quickly garnering an impressive critical mass. To
date, the network has 83 dedicated Latino lifestyle channels, compiled over
11,000 videos, 780,000 network subscribers, over 260 million total network
views, and more than 20 million monthly network views. Furthermore, Beatriz
Acevedo, MiTu’s President, officially announced today that Machinima CEO,
Allen DeBevoise, has joined The MiTu Network as an advisor and investor in the
company.

“I was drawn to MiTu for many of the same reasons why I started Machinima -
both networks target and appeal to loyal, passionate and under-served (though
rapidly growing) audiences, who have a deep emotional connection to the
content they seek and the tightly knit digital communities they’re a part
of. I am incredibly excited by the opportunity and programming potential I see
in MiTu and its team," stated Allen DeBevoise, Chairman and CEO of Machinima.

“Hispanics represent the fastest growing consumer segment in the U.S. and this
is reflected in both traditional and digital platforms. Our launch numbers
reflect an enthusiastic Latina audience with a healthy appetite for digital
content focused on lifestyle programming,” stated Roy Burstin, MiTu’s CEO.

“Over the last 20 years, my partner Doug Greiff and I have created a volume of
award winning television programs for many of the top cable networks, as well
as created successful entertainment campaigns for such blue-chip brands as
Coca-Cola, Levi’s, Toyota, AT&T, Nestle, and Farmer’s Insurance. Through MiTu,
we intend to meet the digital content needs of Latin women by providing
informative, aspirational and meaningful programming and dialogues with
experts and specialists in our six key channel categories: Food, Health,
Beauty, Home, Family, and Pop Culture,” added Beatriz Acevedo.

MiTu Network was created to cater to the growing Latino demand for creatively
packaged how-to, help-oriented content for bilingual and bicultural audiences
in the United States and abroad. The network’s full lineup of programming can
be viewed at www.youtube.com/mituhttp://www.youtube.com/mitu and includes such
top-tiered original programs as: Improv Cocina, JC’s 3 Ways, It’s Only Money,
Casa Linda, Glam Look, Amorology, Karo Care Happy Hour with Rey, among others.

About MiTu – MiTu, the 100% Latino lifestyle network, is dedicated to
presenting high-quality lifestyle programming for today’s connected Latino
audience in English and Spanish. The network features real-life Latino
video-makers and is distributed worldwide through YouTube, which reaches over
800 million monthly unique users. The MiTu network centers around six content
verticals (Food, Health, Beauty, Home, Family, and Pop Culture), enabling an
ultra-targeted environment for advertisers and brand integrations. For more
information, please visit: www.mitunetwork.com <http://www.mitunetwork.com>
https://www.facebook.com/mitunetwork.

Contact:

For MiTu Network
Lynda Dorf
424-645-4620
Lynda@beehive.me