EA’s Play4Free Portfolio Celebrates the Countdown to Summer with Seven Days of Giveaways

  EA’s Play4Free Portfolio Celebrates the Countdown to Summer with Seven Days
  of Giveaways

 Receive Special In-Game Items and Currency by Playing Top Free-to-Play Games
               like Battlefield Heroes and Need for Speed World

Business Wire

REDWOOD CITY, Calif. -- June 14, 2012

With summer only a week away, there’s never been a better time to join the
digital gaming revolution! Boasting a community of over 33 million
free-to-play gamers, Electronic Arts Inc. (NASDAQ: EA) today kicked off a
week-long promotion for its diverse portfolio of free-to-play games, with a
new giveaway* planned each day until summer officially begins on June 20.
Today, players will receive the Woodland Combat Pack for Battlefield™
Play4Free, including a new uniform, seven-day XP boost, 50 advanced adrenaline
shots and 50 combat bandages. Throughout the rest of the week other EA
Play4Free titles will give similar gifts, including Battlefield Heroes™,
Command & Conquer™ Tiberium Alliances, Lord of Ultima™, Need for Speed™World
and Warhammer® Online: Wrath of Heroes™. For the next week, the daily gift
will be unveiled each morning at http://www.play4free.com/c/summer.

“The free-to-play market is continuing to explode, and EA has the right mix of
high quality games and blockbuster brands to help lead the transformation,”
said Sean Decker, Vice President of EA Play4Free. “We have a huge summer ahead
of us, with two big anniversary events planned around our flagship games
Battlefield Heroes and Need for Speed World, new game content for the entire
portfolio and new game announcements. There’s never been a better time to sign
up and play."

Combining exciting new gameplay with the industry’s biggest franchises, EA
Play4Free games are pioneering the fast-growing free-to-play gaming category,
a centerpiece of EA’s strategy to remain a leader in digital gaming. This
summer, each of EA’s free-to-play games will continue to engage and grow their
communities with new content and activities:

  *Need for Speed World sets players loose behind the wheel of stunning
    licensed cars in a massive open world filled with over 15 million
    registered racers. This July, Need for Speed World will celebrate its
    second anniversary with new challenges, hot new cars and exciting
    community activities. For more information, please visit
    http://needforspeedworld.com.
  *Battlefield Heroes is a third-person shooter that brings classic
    Battlefield action to the masses with fun cartoonish graphics and
    hilarious gameplay that caters to players of all skill levels. On June 25,
    Battlefield Heroes celebrates its third anniversary, and over 12 million
    registrations, with a new map, new items, a brand new mission system, and
    exciting community activities. For more information please visit
    http://battlefieldheroes.com.
  *Battlefield Play4Free is a first-person shooter that brings the best of
    the Battlefield series – intense 32-player battles including all-out
    vehicle warfare. Recently, the team added a new map, Myanmar, inspired by
    the classic Battlefield Vietnam map, Ho Chi Minh. For more information,
    please visit http://battlefieldplay4free.com.
  *Command & Conquer Tiberium Alliances is a browser-based, massively
    multiplayer online (MMO) strategy game where players choose one of two
    playable factions from Command & Conquer lore, the Global Defense
    Initiative (GDI) or the Nod. Players harvest resources, build huge armies,
    foster strategic alliances, all in the pursuit of victory. Command and
    Conquer Tiberium Alliance is now live and available in 11 languages at
    http://tiberiumalliances.com.
  *Lord of Ultimais a browser-based strategy game set within the Ultima
    universe. Players build empires, learning the arts of diplomacy, trade and
    spying, as they form mighty alliances on their quest to conquer the new
    world of Caledonia and become the Lord of Ultima. Gamers can start
    building their empire by visiting http://lordofultima.com.
  *Warhammer Online: Wrath of Heroes delivers instant, fast-paced and
    competitive PvP arena gameplay – for free! The game throws three teams
    into intense 6v6v6 battles where players can choose from a wide range of
    unique heroes from the Warhammer universe on the fly. The game is
    currently in open beta, and is available to download at
    http://wrathofheroes.com.

For more information on EA's Play4Free titles and the Countdown to Summer
giveaway promotion, please visit http://www.play4free.com/c/summer.

*Conditions and restrictions apply. See http://www.play4free.com/c/summer for
details.

About Play4Free

Electronic Arts is committed to driving the industry with its digital
transformation. Offering a diverse portfolio of premium games, EA's Play4Free
titles are developed byEasy studios in Stockholm, Sweden; Phenomic Studios in
Ingelheim, Germany; and Quicklime Studios in Vancouver, Canada. With a low
barrier to entry and over 33 million players around the globe, EA's
world-class Play4Free titles allow gamers to play in the universe of existing
and new franchises. Play4Free games are distributed worldwide in a wide
selection of languages. For more information, please visit
http://play4free.com.

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services for
Internet-connected consoles, personal computers, mobile phones, tablets and
social networks. EA has more than 220 million registered players and operates
in 75 countries.

In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in
Redwood City, California, EA is recognized for a portfolio of critically
acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA
Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about
EA is available at http://info.ea.com.

The Sims andNeed for Speed are trademarks of Electronic Arts Inc. Mass Effect
is a trademark of EA International (Studio and Publishing) Ltd. Battlefield is
a trademark of EA Digital Illusions CE AB. John Madden, NFL and FIFA are the
property of their respective owners and used with permission.

Ultima, Battleforge, Command & Conquer, The Sims and Need for Speed are
trademarks of Electronic Arts Inc. Battlefield and Battlefield Heroes are
trademarks of EA Digital Illusions CE AB. Mass Effect is a trademark of EA
International (Studio and Publishing) Ltd. Warhammer, Warhammer Online and
Wrath of Heroes are either ®, TM and/or © Games Workshop Ltd 2000-2011,
variably registered in the UK and other countries around the world.John
Madden, NFL and FIFA are the property of their respective owners and used with
permission. All other trademarks are the property of their respective owners.

Contact:

EA
Shirley Chu, 514-664-8207
PR Manager
shirleyc@ea.com
or
Andrew Wong, 650-628-2871
PR Director
anwong@ea.com
 
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