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Samsung Mobile Puts All the Pieces in Place to Bring NFC to the Masses



  Samsung Mobile Puts All the Pieces in Place to Bring NFC to the Masses

   Inexpensive, easy-to-use Samsung TecTiles™ Programmable NFC Tags can be
  customized to launch apps, send text messages, share contact information,
    change phone settings and more, with an NFC-enabled Galaxy smartphone

Business Wire

DALLAS -- June 13, 2012

Samsung Telecommunications America (Samsung Mobile) is helping consumers
realize the potential of NFC technology today with the creation of Samsung
TecTiles™ and the TecTile™ programming application. With the largest user base
of NFC-enabled devices in the United States and TecTiles available in all four
major carrier stores and at major online retailers at the launch of the Galaxy
S III, Samsung is ensuring NFC becomes a part of daily life.

Samsung TecTiles (Photo: Business Wire)

Samsung TecTiles (Photo: Business Wire)

With a simple tap of an NFC-enabled phone to a TecTile, consumers are able to
automate everyday functions of a smartphone including sending a “headed/at
home” text message, silencing the phone when entering a meeting, setting an
alarm, and dimming the display when going to bed.

Samsung TecTiles will transform how businesses large and small engage with
consumers. On premise, TecTiles enable consumers to check-in on Facebook® or
foursquare^®, connect to Wi-Fi or download content. Off-premise, businesses
can use TecTiles as a way to market to and engage with consumers by enabling
reward programs and to download discount offers or content.

“With millions of NFC-enabled Samsung Galaxy smartphones currently in the
market and the arrival of our flagship device Galaxy S^® III, Samsung saw an
opportunity to expand the value of NFC beyond mobile payments,” said Dale
Sohn, president of Samsung Telecommunications America, the No. 1 mobile phone
provider in the U.S. and worldwide^[1]. “The launch of Samsung TecTiles is
another example of Samsung’s ability to innovate new products and applications
that improve the way we use our mobile devices for everyday tasks.”

Samsung TecTiles are easy to program with any NFC-enabled smartphone and the
free application, which can be found in the Google Play™ marketplace. TecTiles
can be reprogrammed as often as needed to complete any of the following
functions on an NFC-enabled phone:

Settings & Applications

  * Change phone settings (Bluetooth®, Wi-Fi, ringer/media volume, screen
    brightness, etc.)
  * Launch an application
  * Join a Wi-Fi Network
  * Show a message

Communication

  * Make a call
  * Send a text message
  * Start a Google Talk™ conversation
  * Share a contact or business card

Location & Web

  * Show an address on a map
  * Open a web page
  * Foursquare or Facebook check-in

Social

  * Automatic Facebook “Like”
  * Update Facebook status
  * Post a tweet or follow a contact on Twitter
  * Connect on LinkedIn®

Samsung NFC-Enabled Android ^TM Smartphones

  * Samsung Galaxy S^® III on AT&T, Sprint, T-Mobile, US Cellular and Verizon
  * Samsung Galaxy S^® II on T-Mobile
  * Galaxy Nexus^TM on Verizon, Sprint and GSM Unlocked
  * Nexus^TM S^® 4G on Sprint
  * Samsung Galaxy S^® Blaze^® 4G on T-Mobile

Pricing/Availability

Priced at $14.99 for a pack of five, TecTiles programmable NFC sticker tags
are now available for purchase online and in-store at AT&T, Verizon, Sprint,
and T-Mobile. The Samsung TecTiles app is now available for download at the
Google Play store.

© Samsung Telecommunications America, LLC.Samsung, Galaxy, Galaxy S, and
TecTiles are all trademarks of Samsung Electronics Co., Ltd. Android and Nexus
are trademarks of Google Inc.All other company names, product names and marks
are the property of their respective owners and may be trademarks or
registered trademarks.

Links for more information:

  * Samsung TecTiles microsite
  * Galaxy S III U.S. Availability Announcement
  * Galaxy S III Global Launch URL

^[1] Samsung is the No. 1 mobile phone provider in the United States and the
No. 1 smartphone provider worldwide according to Strategy Analytics, Q1 2012
U.S. Market Share Handset Shipment and Global Smartphone Shipment Reports.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung
Electronics Co., Ltd., researches, develops and markets wireless handsets and
telecommunications products throughout North America. For more information,
please visit www.samsungwireless.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with
2011 consolidated sales of US$143.1 billion. Employing approximately 206,000
people in 197 offices across 72 countries, the company operates two separate
organizations to coordinate its nine independent business units: Digital Media
& Communications, comprising Visual Display, Mobile Communications,
Telecommunication Systems, Digital Appliances, IT Solutions, and Digital
Imaging; and Device Solutions, consisting of Memory, System LSI and LED.
Recognized for its industry-leading performance across a range of economic,
environmental and social criteria, Samsung Electronics was named the world’s
most sustainable technology company in the 2011 Dow Jones Sustainability
Index. For more information, please visit www.samsung.com.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50308998&lang=en

Multimedia Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50308998
〈=en

Contact:

MWW Group for Samsung Mobile
Lesli Benefield, 972-689-3677
lbenefield@mww.com
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