Goleta Veterinarian Announces New Facebook and Twitter Accounts
GOLETA, Calif., June 13, 2012 (GLOBE NEWSWIRE) -- Airport Animal Hospital
announced that the clinic is expanding its social media outreach in an effort
to improve communication with patients. The practice actively uses social
media, including Facebook and Twitter, to interact with pet owners. On
Facebook, the vet clinic shares their latest blog posts on important animal
health topics such as flea and tick prevention and pet dental cleanings. The
vet clinic also encourages pet owners to post questions for the veterinarian.
The clinic offers wellness care, emergency services and surgical care, pet
boarding, and pet grooming.
Dr. Stephen G. Lewis, a Goleta veterinarian with Airport Animal Hospital,
announced that the veterinary hospital is now on Facebook and Twitter. The vet
clinic is expanding its social media efforts to improve direct communication
"I'm excited to announce the official launch of our Facebook and Twitter
accounts," said Dr. Lewis. "As a veterinarian, an important part of my job is
to educate pet owners about responsible animal care. Social networking is a
great way to enhance outreach with patients and create a constructive
dialogue. We can share pet care tips, owners can ask questions and we can
respond in real time."
The vet clinic actively updates its Facebook page with veterinary care tips
and links to the clinic's blog. Topics range from caring for aging pets to the
importance of routine dental cleanings. The clinic also uses Twitter to share
news articles on pet care.
"Whether it's passing on an informative news article or reminding pet owners
about important seasonal care, a quick message on Facebook or Twitter is a
great way to reach pet owners," said Dr. Lewis. "Social media is a unique
platform for communicating directly with pet owners. It allows our veterinary
team to stay in touch and share important wellness information that pet owners
can access wherever they are."
Dr. Lewis also emphasized the importance of using social media as a tool for
24-hour communication with patients.
"Caring for a pet is a 24-hour responsibility, and pet owners often have
health questions after our regular vet clinic hours," said Dr. Lewis. "There's
a lot of pet care information out on the web, and not all of it is reputable.
The goal of with our website, blog and social networking is to provide a place
that pet owners can go for vetted knowledge and answers to their questions.
Whether it's a question about emergency vet care or the right kind of puppy
food, we want to empower pet owners with fair and balanced knowledge."
Dr. Lewis encourages pet owners to post a question for the animal vet clinic
on Facebook or on the practice's blog. Individuals can also sign up for the
vet clinic's e-newsletter, a summary of the latest veterinary health news and
tips delivered bi-weekly to the recipient's in-box.
The clinic provides wellness exams, emergency care, boarding, grooming, dental
cleaning and other veterinary care services to the greater Santa Barbara pet
CONTACT: Airport Animal Hospital
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