Aristocrat, Shuffle Master, and Ongame Network Enter Into

Aristocrat, Shuffle Master, and Ongame Network Enter Into Strategic
Relationship to Offer Premier Online Poker Solution 
LAS VEGAS, NV -- (Marketwire) -- 06/12/12 --   Aristocrat
Technologies, already firmly established as a leader in providing
casino management and online gaming solutions to customers in North
America, announced today it has entered into a strategic relationship
with Shuffle Master, Inc. (NASDAQ: SHFL) and Ongame Network Ltd. that
will bring together Aristocrat's award-winning iGaming platform
(nLive) with a premier online poker solution. 
Under the agreement, Aristocrat will make available to its casino
customers Ongame's poker content to further enhance the more than 30
proprietary games already included in the nLive package. 
The addition of the Ongame product will provide operators with
another solution, in that it will allow them to access and share in a
larger liquidity pool and network. 
Aristocrat's Vice President of Systems Sales & Marketing Kelly Shaw
said, "We already created one of the best online gaming solutions in
nLive, and now we wanted to further enhance the product by giving
operators the ability to access and offer to their players Ongame's
premier poker content."  
Shaw continued, "Today both Aristocrat and Bally Technologies have
agreed to offer Ongame as one of their preferred poker solutions. We
have already begun work on integrating the Ongame poker solution into
our nLive platform, and it is our intent to offer customers the
opportunity to participate in a combined liquidity pool that will be
beneficial to their customers and to the operators themselves." 
"We are very excited that Aristocrat has selected Ongame. Deals such
as this are part of our strategy for Ongame upon our closing of the
acquisition, and we are very excited that they are starting these
integration opportunities prior to our bringing Ongame into the
Shuffle Master family," said Gavin Isaacs, Chief Executive Officer of
Shuffle Master.  
Aristocrat's nLive solution was recently recognized by Casino Journal
on its list of the Top 20 Most Innovative Gaming Technology Products
Awards for 2011. nLive was the only Internet Gaming System to make
the list. 
Aristocrat's innovative nLive is a comprehensive, turnkey solution 
that empowers casinos to take their brand to players online. nLive
sites are branded to the casino, not to Aristocrat, so the casino's
players can extend their experience with the property brand they know
and enjoy.  
Adding to the power of the nLive casino is nLiveLink, which links a
casino's online casino to its land-based CMS via Aristocrat's Oasis
360(TM) casino management system. nLiveLink is the first
online-to-CMS convergent system to launch in the U.S., capturing
customers online and registering them in a land-based property's
Oasis 360 system. 
Earlier this year, Shuffle Master announced the company entered into
a definitive agreement to acquire Ongame Network Ltd. ("Ongame"),
from bwin.party Services (Austria) GmbH.  
About Aristocrat
 Aristocrat Technologies Inc. is a subsidiary of
Aristocrat Leisure Limited (ASX: ALL), a leading global provider of
gaming solutions. The Company is licensed by more than 200 regulators
and its products and services are available in more than 90 countries
around the world. Aristocrat offers a diverse range of products and
services including electronic gaming machines and casino management
systems. For further information visit the Company's website at
www.aristocratgaming.com.  
About Shuffle Master, Inc.
 Shuffle Master, Inc. is a leading global
gaming supplier committed to making gaming more fun for players and
more profitable for operators through product innovation, and
superior quality and service. The Company operates in legalized
gaming markets across the globe and provides state-of-the-art,
value-add products in five distinct categories: Utility products,
which include automatic card shufflers and roulette chip sorters;
Proprietary Table Games, which includes live games, side bets and
progressives; Electronic Table Systems, which include various e-Table
game platforms; Electronic Gaming Machines, which include video slot
machines; and newly introduced iGaming, which features online
versions of Shuffle Master's table games, social gaming, and mobile
applications. The Company is included in the S&P Smallcap 600 Index.
Information about the Company and its products can be found on the
Internet at www.shufflemaster.com, or on Facebook, Twitter and
YouTube. 
About Ongame Network Ltd.
 Ongame Network Ltd. is one of the world's
largest B2B poker providers. The global network includes more than 25
of the e-gaming industry's strongest brands and operators and has up
to 45,000 concurrent players at peak hours. Ongame operates on
regulated iGaming markets, including France, Italy, Denmark and
Spain. Further information about the Company can be found at
www.ongame.com. 
Contact:
Paul Speirs
Steinbeck Communications
P (702) 413-4278
E paul@steinbeckcommunications.com
T @steinbeckcomm 
 
 
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