NBC SPORTS GROUP, DIAL GLOBAL TO FORM NBC SPORTS RADIO NETWORK

(The following is a reformatted version of a press release
issued by NBC and received via electronic mail. The release was
confirmed by the sender.) 
6/11/2012 10:00 
NBC SPORTS GROUP AND DIAL GLOBAL PARTNER TO FORM THE NBC SPORTS
RADIO NETWORK 
New National Sports Radio Network Begins in September, to
Include Regional Daily Sports Updates 
NEW YORK, NY, June 11, 2012 - The NBC Sports Group and Dial
Global (NASDAQ: DIAL) announced a partnership today to create
the NBC Sports Radio Network. Beginning in September, the
network will be distributed to radio stations nationwide by Dial
Global. 
The network’s content will include hourly sports news updates,
daily features as well as full-length shows. 
In addition to distribution on terrestrial radio stations, NBC
Sports’ audio content will be available on a wide variety of
digital platforms. Live shows will be streamed on NBCSports.com,
DialGlobalSports.com, affiliate stations’ websites and other
streaming services. On-demand short-form audio content will also
be distributed online and through podcasts and other digital
applications. Dial Global will be the exclusive ad and affiliate
sales representative to the network. 
“We are thrilled to bring the rich heritage of NBC Sports to
listeners across national radio for the first time,” said Mark
Lazarus, Chairman, NBC Sports Group. “By adding radio to our
broadcast, cable, regional, and digital assets, the NBC Sports
Radio Network will give sports fans a new way to interact with
the NBC Sports Group day in and day out.” 
“Dial Global is excited to partner with NBC Sports Group to
expand upon Dial Global’s live play-by-play platform. We are
confident that with NBC’s sports assets, we will create a
leading full service sports network and bring great sports audio
to listeners across America,” said Spencer Brown, Co-CEO of Dial
Global. 
Tapping into the NBC Sports Group’s unique mix of national and
local assets, the NBC Sports Radio Network will provide stations
both national and regional sports content. Listeners may hear
hourly sports updates, long-form shows and features hosted by
national NBC Sports voices, NBC Sports Regional Networks on-air
personalities, or NBC affiliate sportscasters, depending upon
location. Specific programming and commentator details will be
announced at a later date. 
“Dial Global is the perfect partner for us in this new endeavor
because of their unsurpassed national radio experience,
relationships and infrastructure,” said Rob Simmelkjaer, Senior
Vice President, NBC Sports Ventures and International. “We look
forward to growing the NBC Sports Radio Network together.” 
“With the combination of Dial Global’s market-leading play-by-play and the growing NBC Sports Group’s brand and talent, we are
building an exciting and unique opportunity for the market that
will bring new voice to sports radio that will quickly make an
impact” said Chris Corcoran, Executive Vice President/GM of Dial
Global. 
This partnership expands upon the existing radio relationship
between Dial Global and NBCUniversal, which includes NBC News,
The Weather Channel, NBC Olympics and more. Earlier this year,
NBC News partnered with Dial Global to create NBC News Radio--a
24-hour radio news network distributing news reports and content
to over 700 stations nationwide. 
About NBC Sports Group 
When the Comcast-NBCUniversal transaction was completed in
January 2011, the broad reach and storied history of NBC Sports
united with Comcast’s 24/7 ability to super-serve fans to create
the NBC Sports Group. The sports media company consists of an
array of broadcast television, cable television and digital
sports assets, including NBC Sports & Olympics, NBC Sports
Network, Golf Channel, 10 Regional Sports Networks, and their
respective digital properties. Together, the assets of the NBC
Sports Group possess an unparalleled collection of television
rights agreements, partnering with some of the most prestigious
sports properties in the world: the International Olympic
Committee and United States Olympic Committee, the NFL, NHL, PGA
TOUR, PGA of America, USGA, Churchill Downs, MLS, Tour de
France, French Open, IndyCar, and many more. 
About Dial Global 
Dial Global (NASDAQ: DIAL) Defines Great Moments in sports, news
and entertainment through its radio networks which are heard by
over 225 million listeners a week. As America’s leading provider
and distributor of audio content to more than 8,500 radio
stations nationwide, Dial Global produces over 200 news, sports,
talk, music and entertainment programs, services and digital
applications, jingles and imaging. Dial Global’s sports
programming includes regular and post-season NFL football
(including the Super Bowl), NCAA Football and Basketball
(including the NCAA basketball tournament), the College World
Series and the Masters. Dial Global will also provide exclusive
radio coverage of the 2012 Olympic Games from London and the
2014 Olympic Winter Games from Sochi, Russia, both through an
existing agreement with NBC Sports. For more information, visit
www.dialglobal.com. 
Contact 
Chris Corcoran
Executive Vice President/GM
ccorcoran@dialglobal.com
212-419-2958
Dial Global 
Chris McCloskey
Vice President, Communications
Christopher.mccloskey@nbcuni.com
212-664-5598
NBC Sports Group 
For more information contact: 
Chris McCloskey
NBC Sports Group
t: 212-664-5598
m: 347-331-3593
e: christopher.mccloskey@nbcuni.com 
(kgt)NY 
#<541848.1895494.2.1.99.8.76>#
 
 
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