Weld North Hires Industry Leader Justin Serrano

  Weld North Hires Industry Leader Justin Serrano

 Experienced Leader to Drive Effort to Acquire and Operate Scalable Education

Business Wire

NEW YORK -- June 11, 2012

Weld North LLC, an investment company founded by former Kaplan, Inc. CEO
Jonathan Grayer in partnership with Kohlberg Kravis Roberts & Co. (KKR),
announced today that it has hired Justin Serrano as Managing Director. With
nearly 20 years of experience in the education industry, Serrano will be
responsible for identifying and managing investments in education, one of Weld
North’s core areas of concentration. Serrano has held a range of senior
management positions throughout his career and joins Weld North from Kaplan,
Inc., where he was most recently President of Kaplan K12 and College Prep
Programs at Kaplan Test Prep.

"We are very excited that Justin is joining the Weld North team," said
Jonathan Grayer, Chairman and CEO, Weld North. "Justin is a real talent, a
great operator and has significant experience at Kaplan in scaling profitable
businesses in the retail education and K-12 sectors. I've known Justin for 17
years and I am confident that he will be a strong member of our management
team and a fantastic leader of education businesses we buy."

”I have always been inspired by Jonathan’s keen ability to find opportunities
in education and growing businesses to scale. I look forward to realizing our
shared vision of investing in exciting early stage businesses and creating
long-term value,” said Mr. Serrano. “I’ve been fortunate to be a part of the
growth story at Kaplan and will certainly bring what I’ve learned throughout
my tenure there to bear in this new phase of my career.”

Serrano has deep experience in the K-12 education space, having spent his
career to date at Kaplan working with K-12 students and schools, providing
state test readiness programs and college preparation solutions. As President
of Kaplan K-12 and College Prep, Serrano was responsible for having driven a
new SAT/ACT strategy that propelled Kaplan to the leading market position in
2010. He also spearheaded the development of Kaplan’s Smart Track™, an
adaptive software platform which analyzes individual student performance and
prescribes custom learning plans. Previously, he was President of SCORE!
Educational Centers, a subsidiary of Kaplan, where he led the development of
groundbreaking software that enabled a completely integrated blended learning
model featuring adaptive online instruction, automated teacher lesson plans,
and real time parent reporting. Prior to his management role at SCORE!,
Serrano oversaw Kaplan Test Prep’s graduate business where he led the
integration of official test maker content into Kaplan’s courses.

Serrano holds a B.S. from Cornell University and received an M.B.A. from
Harvard Business School.

About Weld North

Weld North is an investment company concentrating on education, health and
wellness, consumer services and marketing businesses. In partnership with KKR,
a leading global investment firm, Weld North seeks to make control investments
in businesses with high potential for long-term growth in cash flow. With
strong and highly motivated management teams, the firm looks to accelerate
growth through an obsessive focus on enhancing the customer experience,
operational excellence, marketing expertise, and strategic and disciplined


Sloane & Company
Elliot Sloane, 212-446-1860
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