Criteo Announces Webinar on Accelerating Sales Through Smarter Remarketing

  Criteo Announces Webinar on Accelerating Sales Through Smarter Remarketing

Webinar Airs June 12 - Best Practices and Business Intelligence on Performance

Business Wire

NEW YORK -- June 11, 2012

Criteo, the global leader in performance display advertising solutions, is
hosting a free webinar, “Accelerating Sales Through Smarter Remarketing” on
Tuesday, June 12, 2012 at 1:00pm ET. Featuring Joanna O’Connell, Senior
Analyst from Forrester Research, Inc. and John Kelly, VP of Retail Sales for
Criteo, the session will identify how remarketing has expanded to become an
indispensable strategy for e-commerce marketers.

“E-commerce marketers can significantly improve the scope and effectiveness of
their marketing efforts by taking advantage of additional touchpoints,” said
Greg Coleman, President of Criteo. “Forrester’s featured participation in
Criteo’s exciting webinar will help educate marketers on how to employ best
practices and business intelligence on performance display. We can show
e-commerce companies the value of integrating robust segmentation strategies,
creative alignment to product recommendations and the use of additional
consumer data.”

In this webinar, attendees will learn about performance display best practices
for e-retailers, online travel agencies and product manufacturers. The
speakers will also present a variety of market insights and business
intelligence to demonstrate how Criteo’s search-like approach to performance
display leads to highly accelerated sales on a purely Cost-Per-Click (CPC)


  *Joanna O’Connell, Forrester senior analyst serving interactive marketing

John Kelly, Vice President of Retail at Criteo


  *North American Broadcast: Tuesday, June 12 at 1:00 p.m. EST


  *Register for the live webcast or listen to a replay at
  *Tweet about this event: @Criteo #performancedisplay

About Criteo

Founded in 2005, Criteo has grown to become the world's leading pay-per-click
(PPC) performance display advertising provider.

Criteo's advanced technology enables online sites to re-engage with people who
have left their website. To these potential customers, Criteo displays dynamic
banners showing the most relevant product-specific recommendations, generated
in real time for each individual. Criteo brings not only relevant display
advertising to consumers' web experience but also extends the shopping
experience to third party sites. Our solution performs like search in that it
is measurable, scalable, priced on a cost-per-click (CPC) basis and driven by
user intent. We help advertisers to reach more customers to increase the
volume of online sales with similar conversion rates and ROI as search.

Criteo partners with over 2000 leading ecommerce brands and operates in 30
countries across America, Europe and Asia. For more information, please


Middleberg Communications
David Bray
(212) 812-5666
Head of Marketing and Communications at Criteo U.S.
Tom Burg
(646) 410 0400 x524 direct
(347) 524 7534
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