Airbus Supports the IUCN's "Plant a Pledge" Campaign Advocating the Largest Land Restoration Initiative Ever

Airbus Supports the IUCN's "Plant a Pledge" Campaign Advocating the Largest 
Land Restoration Initiative Ever 
320 million hectares of land in North America offer opportunities for 
restoration 
LONDON, June 12, 2012 /CNW/ - Ahead of the Rio+20 Earth Summit, campaign 
ambassador Bianca Jagger, the International Union for Conservation of Nature 
(IUCN) and Airbus launched today "Plant a Pledge" - a campaign to mobilise 
support for the largest restoration initiative in history. 
(Photo: http://photos.prnewswire.com/prnh/20120612/537755 ) 
The 150 million hectare target is known as the Bonn Challenge, after ministers 
and CEOs met last year to issue an urgent rallying cry to the global community. 
"IUCN's latest research now shows that restoring 150 million hectares of 
degraded and deforested land by 2020 would see over US$84 billion net injected 
annually into local and global economies and cut the climate change "emissions 
reduction gap" by 11-17%.", says Stewart Maginnis, Director, of IUCN's 
Nature-Based Solutions Group. "It will make significant contributions to the 
global challenges we face today, alleviating poverty, slowing global warming 
and securing food." 
The campaign calls on individuals around the world to Plant a Pledge of 
support through the campaign website - which will become a global petition 
delivered at the 2012 UN climate change talks in Qatar. 
Each online pledge asks governments, private landowners and communities who 
manage lands to commit areas for restoration in order to achieve the Bonn 
Challenge by 2020. 
The Global Partnership for Forest Landscape Restoration (GPFLR), who along 
with the German government hosted the original Bonn Challenge meeting, 
recently identified two billion hectares of land worldwide - an area the size 
of South America - as offering opportunities for forest landscape restoration. 
Repairing landscapes would restore their ability to support people and 
wildlife and would significantly increase global capacity to process 
greenhouse gases, according to IUCN. 
"Improving fuel efficiency is at the heart of our business and we have reduced 
emissions by 70% in the last 40 years. Aviation today represents 2% of manmade 
emissions and we are continuing to improve the efficiency of our industry to 
reduce this, having invested over two billion Euros in environmental research 
and development, this year alone. The partnership with the IUCN reflects our 
commitment to support those tackling the other 98 percent," says Andrea 
Debbané, Airbus Vice President of Environment Affairs. "Landscape restoration 
reduces net emissions by increasing carbon storage and is a practical, 
sustainable solution to many issues facing the planet, people and the economy". 
"For over thirty years I have campaigned for human rights and environmental 
protection. These issues may seem unrelated, but their causes, and their 
solutions, are interconnected", said Bianca Jagger, campaign ambassador, and 
Founder and Chair of the Bianca Jagger Human Rights Foundation. "With Plant a 
Pledge we can take concrete steps towards restoring the landscape and repair 
the damage to human lives and natural resources. Achieving the Bonn Challenge 
target - will improve lives, the economy and the planet and will offer 
solutions to the impending climate crisis. Pledge at 
http://www.plantapledge.com and help push land restoration to the top of the 
political agenda." 
"Landscape restoration is so much more than just planting trees", says Carole 
Saint-Laurent, IUCN's Senior Policy Officer for Forest Landscape Restoration. 
"A restored landscape allows for different land uses to coexist: from 
agriculture to areas managed for the protection of water supplies. The goal is 
to revitalise landscapes so that they can meet the needs of both people and 
nature, sustainably." 
For further information visit: http://www.plantapledge.com or 
http://www.iucn.org or http://www.airbus.com/en/presscentre 


    --  Interviews available on request.
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Please contact Good Relations: Ellie Backhouse: Phone:  +44(0)20-7861-3014, 
Mobile: +44(0)7717-542-247,ebackhouse@goodrelations.co.uk 
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CO: AIRBUS/IUCN 
-0- Jun/11/2012 23:01 GMT