Airbus Supports the IUCN's "Plant a Pledge" Campaign Advocating the Largest
Land Restoration Initiative Ever
320 million hectares of land in North America offer opportunities for
LONDON, June 12, 2012 /CNW/ - Ahead of the Rio+20 Earth Summit, campaign
ambassador Bianca Jagger, the International Union for Conservation of Nature
(IUCN) and Airbus launched today "Plant a Pledge" - a campaign to mobilise
support for the largest restoration initiative in history.
(Photo: http://photos.prnewswire.com/prnh/20120612/537755 )
The 150 million hectare target is known as the Bonn Challenge, after ministers
and CEOs met last year to issue an urgent rallying cry to the global community.
"IUCN's latest research now shows that restoring 150 million hectares of
degraded and deforested land by 2020 would see over US$84 billion net injected
annually into local and global economies and cut the climate change "emissions
reduction gap" by 11-17%.", says Stewart Maginnis, Director, of IUCN's
Nature-Based Solutions Group. "It will make significant contributions to the
global challenges we face today, alleviating poverty, slowing global warming
and securing food."
The campaign calls on individuals around the world to Plant a Pledge of
support through the campaign website - which will become a global petition
delivered at the 2012 UN climate change talks in Qatar.
Each online pledge asks governments, private landowners and communities who
manage lands to commit areas for restoration in order to achieve the Bonn
Challenge by 2020.
The Global Partnership for Forest Landscape Restoration (GPFLR), who along
with the German government hosted the original Bonn Challenge meeting,
recently identified two billion hectares of land worldwide - an area the size
of South America - as offering opportunities for forest landscape restoration.
Repairing landscapes would restore their ability to support people and
wildlife and would significantly increase global capacity to process
greenhouse gases, according to IUCN.
"Improving fuel efficiency is at the heart of our business and we have reduced
emissions by 70% in the last 40 years. Aviation today represents 2% of manmade
emissions and we are continuing to improve the efficiency of our industry to
reduce this, having invested over two billion Euros in environmental research
and development, this year alone. The partnership with the IUCN reflects our
commitment to support those tackling the other 98 percent," says Andrea
Debbané, Airbus Vice President of Environment Affairs. "Landscape restoration
reduces net emissions by increasing carbon storage and is a practical,
sustainable solution to many issues facing the planet, people and the economy".
"For over thirty years I have campaigned for human rights and environmental
protection. These issues may seem unrelated, but their causes, and their
solutions, are interconnected", said Bianca Jagger, campaign ambassador, and
Founder and Chair of the Bianca Jagger Human Rights Foundation. "With Plant a
Pledge we can take concrete steps towards restoring the landscape and repair
the damage to human lives and natural resources. Achieving the Bonn Challenge
target - will improve lives, the economy and the planet and will offer
solutions to the impending climate crisis. Pledge at
http://www.plantapledge.com and help push land restoration to the top of the
"Landscape restoration is so much more than just planting trees", says Carole
Saint-Laurent, IUCN's Senior Policy Officer for Forest Landscape Restoration.
"A restored landscape allows for different land uses to coexist: from
agriculture to areas managed for the protection of water supplies. The goal is
to revitalise landscapes so that they can meet the needs of both people and
For further information visit: http://www.plantapledge.com or
http://www.iucn.org or http://www.airbus.com/en/presscentre
-- Interviews available on request.
-- To download images / background information go to:
Please contact Good Relations: Ellie Backhouse: Phone: +44(0)20-7861-3014,
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-0- Jun/11/2012 23:01 GMT
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