SheROX Triathlon Series Announces Toyota as Series Title Sponsor

  SheROX Triathlon Series Announces Toyota as Series Title Sponsor

The Toyota SheROX Triathlon Series to host eight races in 2012 continuing its
                      rapid growth in women’s multisport

Business Wire

PHILADELPHIA -- June 11, 2012

The SheROX Triathlon Series today announced a partnership with Toyota to
become the title sponsor of the leading international women’s multisport
series.The 2012 Toyota SheROX Triathlon Series will feature eight race
weekends with six returning locations (Naperville, IL; Detroit, MI;
Philadelphia, PA; Asbury Park, NJ; San Diego, CA and Bermuda) along with two
new venues (Cherry Creek, CO and Devens, MA.) Through its ongoing partnership
with Life Time Fitness, Inc. (NYSE:LTM), the Series continues to expand its
reach while encouraging, supporting and motivating thousands of women to
embrace and live the multisport lifestyle.Registration is currently open for
each race in the 2012 Toyota SheROX Series at www.SheROXTri.com.

“Over the last five years, SheROX has become the race-of-choice for women
looking to embrace the challenge and excitement of triathlon,” said Richard
Adler, CEO, Philadelphia Triathlon, LLC -- owner and producer of the SheROX
Series.“We are very proud to have Toyota -- a brand that is truly passionate
about the sport of triathlon – on board as the title sponsor of the Series.
Together we look forward to driving the Series to new heights and remaining
true to our mission of providing a great race experience while encouraging and
supporting women to live a healthier and more active lifestyle.”

“We are excited to partner with the SheROX Triathlon Series for the 2012 race
season,” said Jim Baudino, engagement marketing manager, Toyota. “This is a
great opportunity for Toyota to support the empowerment of women, who are
motivated to try something new.By partnering with SheROX, we are supporting
their great Mentor Program and helping women accomplish goals they have set
for themselves.”

The Series will continue to feature the successful programming elements and
benefits which have made SheROX popular, highlighted by the SheROX Mentor
Program. The complimentary SheROX Mentor Program pairs participants with an
experienced female triathlete who is passionate about the sport and provides
information and motivation helping women with their expectations during
training and on race day.

The Ovarian Cancer Research Fund (OCRF) serves as the Official Charitable
Partner of the 2012 Toyota SheROX Triathlon Series. OCRF is dedicated to the
formulation of early diagnostic treatment programs and research toward the
ultimate conquest of ovarian cancer. SheROX athletes can join “Team Hope”--
pledging to raise funds for OCRF as they race.

For more information of the 2012 Toyota SheROX Triathlon Series, visit
www.SheROXTri.com or follow the Series on Twitter at
www.Twitter.com/SheROXTriathlon or on Facebook at www.Facebook.com/SheROXTri.

About Toyota

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution
and customer service arm of Toyota, Lexus and Scion.Established in 1957, TMS
markets products and services through a network of nearly 1,500 Toyota, Lexus
and Scion dealers which sold more than 1.64 million vehicles in 2011.Toyota
directly employs nearly 30,000 people in the U.S. and its investment here is
currently valued at more than $18 billion. For more information about Toyota,
visit www.toyota.com or www.toyotanewsroom.com.

About Life Time Fitness, Inc.

Life Time Fitness, Inc. (NYSE: LTM) is The Healthy Way of Life Company based
in Chanhassen, Minnesota. The Company is dedicated to providing certified
professionals along with comprehensive programs and services that help its
members connect and engage with their areas of interest, and achieve success
with their health and fitness goals. Life Time Fitness designs and operates
distinctive, multi-use sports, professional fitness, family recreation and
spa/resort centers that help members lead healthy and active lives. As of
January 19, 2011, the Company operated 91 centers in 19 states and 24 markets.
Additional information about Life Time Fitness centers, programs and services
is available at lifetimefitness.com.

About Philadelphia Triathlon, LLC

Philadelphia Triathlon, LLC is a leading multi-sport race production and
management company.Based in Wayne, PA, Philadelphia Triathlon owns and
produces the highly-regarded Philadelphia Insurance Triathlon -- named a top
triathlon in the U.S. by Outside Magazine and Inside Triathlon Magazine;
the SheROX Triathlon Series – the fastest growing women’s triathlon series in
the country; and Ironman 70.3 Pocono Mountains -- one of the newest Ironman
70.3 races in the global Ironman Series.Known for producing high quality
races, Philadelphia Triathlon, LLC also provides management and race operation
services for additional endurance sporting events.For more information, please
visit www.PhillyTri.com.

Contact:

for Philadelphia Triathlon, LLC
Ed Donovan, 610-220-1441
ed@egdpr.com
or
Life Time Fitness, Inc.
Karen Jayne Leinberger, 952-229-7162
kleinberger@lifetimefitness.com
or
Toyota Motor Sales, U.S.A., Inc.
Sona Iliffe-Moon, 310-468-6721
sona_iliffe-moon@toyota.com