Two P&G Open Innovation Partners Meet, Marry with Vision of Reaching More Children, Helping More Adults Little Busy Bodies and Nehemiah Manufacturing Now One Company Business Wire CINCINNATI -- June 11, 2012 Little Busy Bodies, LLC, maker of Boogie Wipes, and Nehemiah Manufacturing, the marketer of Pampers® Kandoo, today announced they’ve tied the knot in a business marriage aimed at leveraging shared expertise in children’s products and a commitment to improving their community. Little Busy Bodies, a mom-start-up based in Oregon has grown into a $10 million company in just 5 years. With a mere $20,000 in start-up capital, the company began making and marketing with light-hearted whimsy their first product, Boogie Wipes, a gentle saline wipe they created to soothe children’s stuffy noses. Boogie Wipes are now sold across the United States in over 50,000 stores including: Target, Toys R Us, Walgreens and Walmart. Today, as the sole leader of Little Busy Bodies, Julie Pickens continues to build the brand through new partnerships and philanthropic work in the mompreneur community, sharing her experiences and expertise with other moms trying to start businesses via speaking engagements, her Business of Being a Mom blog and quarterly call-in phone chats. Nehemiah Manufacturing was started by two Cincinnati entrepreneurs aiming to build a business while also building their local community. Nehemiah markets the Procter & Gamble product Pampers Kandoo, growing product sales of the flushable wipes and body care products by 40% in one year and 60% to date, while also building a new manufacturing facility that employs and trains residents struggling to find work. “This is more serendipity than carefully executed strategy, as the fit is so natural,” said Julie Pickens, CEO of Little Busy Bodies. “We very much look forward to creating quality products together and executing on our shared vision of bettering our community.” Little Busy Bodies, LLC has recently relocated from Beaverton, OR to Cincinnati for the partnership. “Our aim is to continue to grow, leveraging shared experience, market understanding and retail partners while also increasing our impact on the local community,” said Dan Meyer, CEO of Nehemiah Manufacturing. Together, the partners aim to expand on Nehemiah’s current work of creating local jobs for area residents who many have termed “un-employable.” Nehemiah today employs 25, with a goal of offering jobs to 100 area residents. (See related video.) The union with Little Busy Bodies is aimed to add another 50 jobs. The two companies met through P&G. Both were working with the consumer packaged goods giant as part of P&G’s Connect+Develop open innovation program, designed to leverage innovation ideas from outside to accelerate innovation growth and delivery. A P&G leader recognized not just that both companies are making products for children, but also that they shared a common culture and commitment to helping others. “We made the introduction during a few informal meetings, and the magic just took over,” said P&G’s Jeff Weedman, Vice President of Global Business Development. Julie Pickens will remain CEO of Little Busy Bodies, LLC while Dan Meyer and Richard Palmer will continue as CEO and President of Nehemiah Manufacturing. About Little Busy Bodies Often referred to as The Boogie Moms®, friends Mindee Doney and Julie Pickens developed the first-ever saline nose wipe called Boogie Wipes® as a solution for their kids’ sore, red, stuffy noses. Using their business backgrounds and mompreneurial spirit, they formed Little Busy Bodies Inc. in May 2007. After an intensive research and development process—hiring a chemist, surveying consumers and interviewing manufacturers—in December 2007 they sold their first pack of Boogie Wipes. The company’s products are now sold in 50,000 retail stores across the U.S. including Walmart, Target, Walgreens, Costco and Rite Aid. Their international growth in 2010 fueled a 200% sales increase and $6.5M in sales. About Nehemiah Manufacturing Nehemiah is a Cincinnati, Ohio based consumer packaged goods company with a mission to build brands, create jobs and change lives. As a licensee of The Procter & Gamble Co., Nehemiah manages the Pampers Kandoo line of flushable wipes and personal care products. Contact: Asylum PR Laura Baumgartner firstname.lastname@example.org 855-462-7958 ext. 702
Two P&G Open Innovation Partners Meet, Marry with Vision of Reaching More Children, Helping More Adults
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