Two P&G Open Innovation Partners Meet, Marry with Vision of Reaching More
Children, Helping More Adults
Little Busy Bodies and Nehemiah Manufacturing Now One Company
CINCINNATI -- June 11, 2012
Little Busy Bodies, LLC, maker of Boogie Wipes, and Nehemiah Manufacturing,
the marketer of Pampers® Kandoo, today announced they’ve tied the knot in a
business marriage aimed at leveraging shared expertise in children’s products
and a commitment to improving their community.
Little Busy Bodies, a mom-start-up based in Oregon has grown into a $10
million company in just 5 years. With a mere $20,000 in start-up capital, the
company began making and marketing with light-hearted whimsy their first
product, Boogie Wipes, a gentle saline wipe they created to soothe children’s
stuffy noses. Boogie Wipes are now sold across the United States in over
50,000 stores including: Target, Toys R Us, Walgreens and Walmart. Today, as
the sole leader of Little Busy Bodies, Julie Pickens continues to build the
brand through new partnerships and philanthropic work in the mompreneur
community, sharing her experiences and expertise with other moms trying to
start businesses via speaking engagements, her Business of Being a Mom blog
and quarterly call-in phone chats.
Nehemiah Manufacturing was started by two Cincinnati entrepreneurs aiming to
build a business while also building their local community. Nehemiah markets
the Procter & Gamble product Pampers Kandoo, growing product sales of the
flushable wipes and body care products by 40% in one year and 60% to date,
while also building a new manufacturing facility that employs and trains
residents struggling to find work.
“This is more serendipity than carefully executed strategy, as the fit is so
natural,” said Julie Pickens, CEO of Little Busy Bodies. “We very much look
forward to creating quality products together and executing on our shared
vision of bettering our community.” Little Busy Bodies, LLC has recently
relocated from Beaverton, OR to Cincinnati for the partnership.
“Our aim is to continue to grow, leveraging shared experience, market
understanding and retail partners while also increasing our impact on the
local community,” said Dan Meyer, CEO of Nehemiah Manufacturing.
Together, the partners aim to expand on Nehemiah’s current work of creating
local jobs for area residents who many have termed “un-employable.” Nehemiah
today employs 25, with a goal of offering jobs to 100 area residents. (See
related video.) The union with Little Busy Bodies is aimed to add another 50
The two companies met through P&G. Both were working with the consumer
packaged goods giant as part of P&G’s Connect+Develop open innovation program,
designed to leverage innovation ideas from outside to accelerate innovation
growth and delivery. A P&G leader recognized not just that both companies are
making products for children, but also that they shared a common culture and
commitment to helping others. “We made the introduction during a few informal
meetings, and the magic just took over,” said P&G’s Jeff Weedman, Vice
President of Global Business Development.
Julie Pickens will remain CEO of Little Busy Bodies, LLC while Dan Meyer and
Richard Palmer will continue as CEO and President of Nehemiah Manufacturing.
About Little Busy Bodies
Often referred to as The Boogie Moms®, friends Mindee Doney and Julie Pickens
developed the first-ever saline nose wipe called Boogie Wipes® as a solution
for their kids’ sore, red, stuffy noses. Using their business backgrounds and
mompreneurial spirit, they formed Little Busy Bodies Inc. in May 2007. After
an intensive research and development process—hiring a chemist, surveying
consumers and interviewing manufacturers—in December 2007 they sold their
first pack of Boogie Wipes. The company’s products are now sold in 50,000
retail stores across the U.S. including Walmart, Target, Walgreens, Costco and
Rite Aid. Their international growth in 2010 fueled a 200% sales increase and
$6.5M in sales.
About Nehemiah Manufacturing
Nehemiah is a Cincinnati, Ohio based consumer packaged goods company with a
mission to build brands, create jobs and change lives. As a licensee of The
Procter & Gamble Co., Nehemiah manages the Pampers Kandoo line of flushable
wipes and personal care products.
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