Locaid Geofence™ Now Allows Mobile Marketers to Deliver Location-Based Messages and Services via a Single API

    Locaid Geofence™ Now Allows Mobile Marketers to Deliver Location-Based
                    Messages and Services via a Single API

Virtual Location Perimeters Enhance Locaid's Location-as-a-Service Portfolio

PR Newswire

NEW YORK and SAN FRANCISCO, June 11, 2012

NEW YORK and SAN FRANCISCO, June 11, 2012 /PRNewswire/ --Locaid, the world's
largest Location-as-a-Service company, today announced commercial availability
of Locaid Geofence™, a new API that allows developers to combine real-time
customer location data with real-world geographic areas. Using Locaid's
Location-as-a-Service, developers can now create a virtual location perimeter
of any size around any physical locations – such as retail stores, arenas,
airports, schools or residences – and create alerts whenever approved devices
enter or leave the defined areas.

Locaid Geofence™ has been in beta production for six months with several
deployments by global brands and leading mobile agencies already complete.
Locaid announced commercial availability today at the 2012 Mobile Marketing
Association Annual Conference in New York.

"Location-based services and geofences have been available for years, but
today Locaid launches the mobile industry's first cloud-based API that
combines location data with location perimeters, to locate and alert any
device without any application download or software purchase," said Carolyn
Hodge, chief marketing officer, Locaid. "Locaid Geofence™ is also secured
beneath Locaid's privacy-protected gateway, creating a single-source for
cross-carrier location, privacy tools and physical world geofences.
Location-as-a-Service is now more valuable to mobile developers than ever."

Locaid customers that currently utilize location and geofence technologies
operate in many industries beyond mobile marketing, including financial
services, mobile gaming, hospitality, fleet and workforce management, child
location services, M2M and telematics. Locaid also provides location services
to many leading SMS providers, marketing agencies and mobile campaign
platforms including Hipcricket, Vibes, iLoop, Gloto and TCS.

"When you know where your customers are, you can improve your marketing ROI,"
said Jeff Hasen, chief marketing officer at Hipcricket. "Locaid has been a
valuable partner in select programs that that use location services to connect
brands and consumers in relevant and personalized ways."

"'Location, location, location' has always been the real estate industry's
motto, but today, it's especially important for brand marketers to connect
with their customers whenever and wherever they are," said Brittany
Clotfelter, vp business development and strategic partnerships at Vibes, a
Locaid customer. "Using innovative solutions such as Locaid, Vibes is able to
help its clients engage with their consumers based on their precise location
and deliver a far more relevant and timely experience that helps to move that
consumer along the customer journey from awareness and sales all the way
through loyalty."

"Locaid Geofence does not replace the valuable campaign services that mobile
agencies provide today," added Naomi Morita, head of development at Locaid.
"The Locaid Geofence API is an enhancement for any mobile campaign platform
for any mobile agency or brand. We see customers utilizing the best services
for location, messaging and campaign management in high growth areas such as
retail advertising, providing maps and videos at conferences and trade shows,
and providing venue information at major sporting events and concerts."

How Locaid Geofence™ Is Used

The Top 10 current use cases for Locaid Geofence already deployed are as

1.Mobile Marketing: A multi-national retailer uses Locaid to draw perimeters
    around 100s of stores to send opt-in SMS promotions when VIP customers
    enter a store vicinity
2.Mobile Gaming: The leading smartphone gaming platforms such as American
    Wagering (Leroy's) and Cantor Fitzgerald (cantor Gaming) in Nevada use
    Locaid to ascertain that a customer placing a wager on a smartphone is
    within the Nevada state border
3.Mobile Agencies: The leading mobile marketing agencies such as Hipcricket
    and Vibes use Locaid location with their proprietary campaign management
    platforms to deliver locally-relevant messages
4.Logistics and Shipping: A Fortune 500 logistics company used Locaid to
    track shipments around the world
5.Job Alerts: A leading employment services notifies job candidates when
    opportunities are posted in their desired work locations
6.Analytics: A leading market research company uses Locaid location to run
    permission-based consumer shopping and behavior panels and surveys
7.Truancy and Education: A California public school district obtains parent
    and student permission to locate student mobile devices to confirm the
    level of truancy during school hours for federal reporting purposes
8.Telematics/Machine-to-Machine: A global brand uses Locaid to track the
    physical location of expensive machines around the world
9.Fleet Management: Several large asset tracking and shipment companies use
    Locaid to confirm arrivals on job site, track trucks and freight, and
    monitor contractor and employee presence on job sites
10.Family Safety: The leading family safety app Life360 uses Locaid location
    to help 16 million subscribers locate and alert family members

About Locaid Geofence™

Locaid Geofence™ allows developers to draw any area on a map – a circle, a
polygon – a state border – and create a "trigger" event when a mobile device
enters or exits the virtual area. The trigger can be a marketing offer, an
alert or alarm, a log file or an event record. Locaid Geofence™ allows
developers to build any fence for any trigger event for any mobile device, for
any business need.

Once a Locaid Geofence is created, a geographic rules-based application alert
or notification can be triggered whenever a registered opt-in device location
is fixed inside or outside a geographic area. Application developers can
configure user push alerts, SMS messages, in-app notifications or non-mobile
messages. Enterprise use cases include automatically triggering timesheets,
offers and promotions, service calls, asset pickups, fraud alerts, or truancy
notifications. Click here for a demo: (http://geofencedemo.loc-aid.com)

About Locaid

Locaid is the world's largest Location-as-a-Service (LaaS) company. We operate
a location privacy platform that allows mobile developers to locate over 350
million devices for enterprise authentication, fraud management, consumer
location services and opt-in mobile marketing. Locaid locates smartphones,
feature phones, tablets and any mobile device on leading wireless carriers,
including America Movil, AT&T, Rogers, Sprint, T-Mobile, TELUS, and Verizon
Wireless. Locaid also helps shape and enforce location privacy policies via
leadership roles on governing associations, including the CTIA, MMA and IAPP.
The largest financial institutions, mobile marketers, M2M platforms and mobile
service providers get network location from Locaid. Location Matters.™ You
can locate us at http://www.loc-aid.com.


Lora Friedrichsen or Ryan Smith
Global Results Comms (GRC)
Locaid@globalresultspr.com |
+1 949 608 0276

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