Publicity Club of New England Honors Public Relations Excellence at the 44th Annual Bell Ringers Award Ceremony

  Publicity Club of New England Honors Public Relations Excellence at the 44th
  Annual Bell Ringers Award Ceremony

               More than 40 Agencies and Organizations Awarded

Business Wire

BOSTON -- June 08, 2012

The Publicity Club of New England, the region’s oldest not-for-profit public
relations trade organization, today announced the winners of its 44^th Annual
Bell Ringer Awards competition. The awards ceremony, held on Monday, June 4 at
the Westin Waltham-Boston in Waltham, Mass., honored public relations and
communication professionals from more than 40 agencies and organizations
across New England demonstrating superior excellence in public relations and
communication initiatives.

2011-2012 Publicity Club of New England Board of Directors Back row: Todd Van
Hoosear, Ben Navon, Jo ...

2011-2012 Publicity Club of New England Board of Directors Back row: Todd Van
Hoosear, Ben Navon, Jon Tashjian, Sarah Grazier, Dana Gulick, Middle row: Sara
Card, Katelyn D'Eramo, Kristin Allaben, Toni Iafrate, Melissa Lane, Susan
Vaillancourt Front row: Catherine Allen, Maryanne Keeney, Ani Jigarjian, Karen
Reynolds Full list: http://www.pubclub.org/board-of-directors (Photo: Business
Wire)

The Platinum Super Bell Award, presented to the organization that executed the
best communications campaign of the year, went to Sharon Merrill Associates
for the Gibraltar 2011 Investor Relations Campaign.

“The team at Sharon Merrill is honored to be recognized with the Platinum
Super Bell,” said Maureen Wolff, president and partner, Sharon Merrill
Associates. “We are proud of our team’s successful efforts to develop and
implement a comprehensive investor relations campaign to raise our client’s
visibility with the investment community and other critical audiences. We
thank the Publicity Club of New England for this prestigious award.”

Platinum Super Bell finalists included MKPR, LLC, Duffy & Shanley, Inc.,
Porter Novelli and Davies Murphy Group. The evening’s top winners were Cone
Communications, LLC with 21 awards, CTP and Schneider Associates each with 12
awards, and 360 PR and Racepoint Group with nine awards each.

In addition to recognizing the exceptional work of communications teams across
the region, the Club honored Joan Schneider, president and founder of
Schneider Associates, with the 2012 John J. Molloy Crystal Bell Lifetime
Achievement Award for her significant achievements in the industry.

“It has been a privilege for me to work alongside Joan Schneider, one of the
true titans in the public relations industry and someone who is devoted to
growing her clients’ businesses and developing the skills of those around
her,” said Phil Pennellatore, COO at Schneider Associates. “Joan is a
passionate PR professional who wakes up every day with new ideas and
approaches to helping her clients succeed. Her entrepreneurial spirit and
enthusiasm are truly an inspiration to all of those who work with her.”

The Club also presented two professional awards: the Striker Award and the
Ringer Award. The Striker Award recognizes a practitioner who demonstrated an
early love of the field, a dedication to their career and a superior work
ethic. This year, Kate Binette of SHIFT Communications was chosen as the
recipient for excelling in the communications industry in a very short period
of time and surpassing other newcomers in the organization and in the field.

The Ringer Award honors a practitioner who demonstrated steady and significant
progress in impacting his or her agency, company or practice and the New
England PR community since entering the field of public relations. This year,
the award was presented to Karyn Martin of 451 Marketing.

The Club continued its annual student scholarship program by awarding the 2012
William Cavanaugh Grant to Boston University student Ginny Soskey for her
superior academic achievement.

The Bell Ringer Awards ceremony was emceed by David Wade, morning anchor for
WBZ-TV and recipient of 21 Emmys. For this year’s charity auction recipient,
Wade selected the Dana-Farber Cancer Institute, which is committed to
providing both children and adults with the best cancer treatment available
today while working to develop tomorrow’s cures through cutting-edge
technology.

The Publicity Club of New England would also like to thank Gold Sponsor DS
Simon; Silver Sponsors PR Newswire, Business Wire and The Artcraft Company;
and Friends The Westin, Rewatchable and Michael Desmond Cox Photography.

About the Publicity Club of New England

Founded in 1949, The Publicity Club of New England is the region’s oldest
not-for-profit public relations trade organization. The Publicity Club strives
to promote and encourage involvement in the communications industry and
specifically the professions of public relations, promotions and marketing.
Additional information about monthly Publicity Club programs, social and
networking events, the “Bell Ringer” blog, up-to-date Job Bank and the 2011
Bell Ringer Awards Ceremony, including a complete list of last year’s winners,
can be found on the Club’s Web site at www.pubclub.org.

About the Bell Ringer Awards

In 1969, on The Publicity Club of New England’s 20^th anniversary, the Bell
Ringer Awards program was instituted to recognize public relations work which
demonstrates excellence in creative planning and professional education and
exhibits a high degree of success in reaching predetermined objectives. Open
to all New England practitioners, the program symbolizes one of the greatest
tributes in any field of endeavor – the recognition of superior performance by
one’s peers.

2012 Bell Ringers Awards
Winners List

Annual Report
Silver Bell   WGBH for WGBH 2011-2012 Annual Report: Constant. Change.
Bronze Bell   Weber Shandwick for Yawkey Foundations 2011 Grants Report
Merit Award   RDW Group, Inc. Northeast Utilities 2010 Annual Report

Brochure, Promotional Items, Direct Mail
Silver Bell       360 Public Relations for Thompson Brands, LLC: Adora
                  Brochure
Bronze Bell       Ball Consulting Group for Ruderman Foundation Blog Builder:
                  A Promotional Item
Merit Award       Mintz & Hoke for Legrand/Wiremold: Evolution Brochure

Bylined Article
Gold Bell      InkHouse for Raytheon IDS Space Debris Byline
Silver Bell    Schneider Associates for “Why Most Product Launches Fail”
               Harvard Business Review Bylined Article
Bronze Bell    Simpler Consulting: Going Back to Basics, The Little Book of
               Lean
Merit Awards   Racepoint Group for Modiv Media: For Mobile Commerce – the Year
               of Convergence and Context

Community/Consumer Affairs Campaign
Silver Bell       InkHouse for Raytheon MathMovesU Pi Day Celebration
Bronze Bell       Cone Communications for Tully’s Taste of Community Program

Corporate or Agency Blog
Silver Bell       Lois Paul & Partners for Fidelis Security Systems’ Threat
                  Geek Blog
Bronze Bell       Cone Communications for Cone Communications: What Do You
                  Stand For? Blog
Merit Award       RF|Binder for Going Social: The Launch of the CVS Caremark
                  All Kids Can Blog

Crisis Communications Campaign
Gold Bell         Porter Novelli for From Bottleneck to Hero: Renesas’ Road to
                  Recovery
Silver Bell       Kelliher Samets Volk for National Grid Responds to Tropical
                  Storm Irene
Bronze Bell       Schneider Associates for Boston Blazers Crisis
                  Communications Campaign
Merit Award       ML Strategies, LLC for Bad News at Camp Good News

Employee Communications Campaign
Gold Bell         Waggener Edstrom for FIRAZYR: Building an Army of Orange
                  warriors to Help Fight a Rare Disease
Silver Bell       Cone Communications for L’Oreal USA: I’ve Got the Power
Bronze Bell       Massport for Healthport
Merit Award       Mercer for Marsh & McLennan: Healthy Me

Feature or Commentary Placement: Magazine
Gold Bell         CTP for Restoring the Spirit of Pinehurst No. 2
Bronze Bell       marlo marketing/communications for Narragansett Beer
                  Featured in MAXIM Best Beers

Feature or Commentary Placement: Online
Gold Bell         Schwartz MSL for Retina Implant AG: Bringing Bionic Vision
                  into Focus
Silver Bell       Schwartz MSL for Cyberonics: Celebrate the Extraordinary
Bronze Bell       CTP for Restoring the Spirit of Pinehurst No. 2
Merit Award       Waggener Edstrom for Shire HGT: ABCNews.com – Fabry Disease
                  Patients Hope for FDA Approval of Drug Replagal

Feature or Commentary Placement: Series
Gold Bell         CTP for Restoring the Spirit of Pinehurst No. 2
Silver Bell       Schneider Associates for Baskin Robbins Flavor Creation
                  Contest Placement Series
Bronze Bell       Schneider Associates for Baskin-Robbins Wacky Flavors
                  Feature Series
Merit Award       360 Public Relations for Dorel Juvenile Group & Indy Racing:
                  Driving Child Safety

Graphic Identity
Gold Bell         Massport for Wings for Autism Logo
Silver Bell       LaVoie Group for Olympus Biotech: Leading Regenerative
                  Medicine Logo
Bronze Bell       Schwartz MSL for Recall Corporation: 100 Million Cartons

Investor/Financial Relations Campaign
Gold Bell         Sharon Merrill for Gibraltar 2011 Investor Relations
                  Campaign
Silver Bell       PAN Communications for Tangoe, Inc. – Standing out from the
                  Crowded IPO Market
Bronze Bell       LaVoie Group Aegerion Pharmaceuticals Investor Relations &
                  Corporate Communications

Marketing Communications Campaign
Gold Bell         Mullen for Grain Foods Foundation: Fighting Childhood Hunger
                  Through the Bread Art Project
Silver Bell       InkHouse for Zmags: Connected Consumer Campaign
Bronze Bell       RDW Group, Inc. for Day Kimball Healthcare “Care in a
                  Heartbeat” Capital Campaign

Media Event
Gold Bell      Cone Communications for Yoplait Turns the Neighborhood Pink
Silver Bell    Mullen for Tomee Tippee NYC Lifestyle Event
Bronze Bell    360 Public Relations for Quinny Strolls Down the Runway – and
               into the Spotlight
Merit Awards   Schneider Associates for Dave & Buster’s Braintree Media
               Preview Event

Multimedia Motivational Presentation
Gold Bell         Thomson Communications for Lowell General Hospital:
                  Firework!
Silver Bell       Mercer for Marsh & McLennan Companies: Tax-Advantaged
                  E-learning Module
Bronze Bell       Mintz & Hoke for One Pexco
Merit Award       RDW Group, Inc. for Reliant Medical Group Name Change
                  Employee Video

New or Social Media Campaign
Silver Bell       Cone Communications for Timberland Brings Back Arbor Day
Bronze Bell       SHIFT Communications for Overstock.com’s Inaugural Twitter
                  Party
Merit Award       Schwartz MSL for Targeted Social Media Campaign Quadruples
                  GE’s Challenge Entries in Three Weeks

News Release: National
Gold Bell         360 Public Relations for PBS KIDS Holiday Tech Survey
Silver Bell       Davies Murphy Group for Nasuni: Data Transformation – How a
                  Report Using Internal Tests Elevated a Cloud Startup
Merit Award       Racepoint Group for Networked Insights Raises $20 Million

Online Magazine/Newsletter
Silver Bell       360 Public Relations for Thompson Brands, LLC: Adopra
                  “Women’s Circle of Health” Newsletter
Merit Award       Cone Communications for Cone Communications: What Do You
                  Stand For? Online Newsletter

Organizational Identity Campaign
Gold Bell         Cone Communications for 2011 Cone/Echo Global CR Opportunity
                  Study
Silver Bell       Clarity or From Future To Fossil: The Transformation to
                  INNOVEX
Bronze Bell       Lois Paul & Partners for Arbor Networks Maintaining its
                  Position with Worldwide Infrastructure Security Report
Merit Award       Schneider Associates for Gunk Serious Solutions Challenge
                  Organizational Identity

Philanthropic Placement
Bronze Bell       Duffy & Shanley, Inc. for Engage RI: There’s Hope in RI
                  Again

Photo or Graphic with Caption Placement
Gold Bell      CTP for Restoring the Spirit of Pinehurst No. 2
Silver Bell    Cone Communications for New York Post: 2011 Lindt Easter
               Campaign
Merit Awards   Cone Communications for The Greatest Innovator of All Time:
               2012 Lemelson-MIT Invention Index

Print Feature or Commentary Placement: National
Gold Bell         SHIFT Communications for Rapid7 National Print Feature
Silver Bell       marlo marketing/communications for Zoo New England’s CEO
                  Featured in The New York Times “The Boss” Column
Silver Bell       Schneider Associates for Hebrew SeniorLife Wall Street
                  Journal Feature
Bronze Bell       Tier One Partners for UNEQUAL Technologies: Power of
                  Redemption Puts a New Company on the Map
Merit Award       CTP for Restoring the Spirit of Pinehurst No. 2
Merit Award       Schwartz MSL for Riverain Medical: From Iams to Imaging –
                  Bridging the Gap in the C-Suite

Print Feature or Commentary Placement: Regional Business Publication
Gold Bell         CTO for Betfair brings exchange wagering to the U.S.
Silver Bell       Racepoint Group for EnerNOC: Communicating a Complex Issue
                  to a Regional Audience
Bronze Bell       Racepoint Group for Kronos: A Simple Time Clock Helps Tell a
                  Larger Story
                  Waggener Edstrom for Cambrooke Foods: Highlighting the
Merit Award       Success and Growth of a Locally Based Medical Nutrition
                  Company

Print Feature or Commentary Placement: Regional/General Interest Publication
Silver Bell       May Institute for “Tradition gets an update: Technology
                  helps autistic 12-year-old find a voice for his bar mitzvah”
Bronze Bell       Schwartz MSL for Stepping Forward: Denver Newspaper
                  Placement Drives Local & National Attention for Bioness
Merit Award       CTP for Restoring the Spirit of Pinehurst No. 2

Print Feature or Commentary Placement: Trade Publication
Silver Bell       CTP for Restoring the Spirit of Pinehurst No. 2
Bronze Bell       CTP for Breeders’ Cup in SportsBusiness Journal
Bronze Bell       CTP for Restoring the Spirit of Pinehurst No. 2
Merit Award       Text 100 for Unleashing the Power of Model-Based Design with
                  MathWorks

Print Magazine/Newsletter
Silver Bell       Massachusetts Dental Society for Journal of the
                  Massachusetts Dental Society
Bronze Bell       Massport for On Good Authority

Product/Service Launch: Business-to-Business
Gold Bell       Schneider Associates for MIT Sloan EMBA Program Launch
                Campaign
Silver Bell     Rainier Communications for “A Server in Your Cell Phone”:
                Adapteva’s Epiphany Launch
Bronze Bell     Davies Murphy Group for Beyond Papers & Pens: Staples
                Advantage Makes the Big Enterprise Sell
Merit Award     Mintz & Hoke for Wiremold Evolution Floor Box

Product/Service Launch: Clean Energy/Clean Technology Campaign
Bronze Bell     SHIFT Communications for Retroficiency Puts Buildings on an
                Energy Diet

Product/Service Launch: Consumer Campaign
Gold Bell         MKPR, LCC for Launching The Hotel Chocolat
Silver Bell       Cone Communications for One Size Fits…Some? Jiffy Lube
                  Redefines the Oil Change Interval
                  Cone Communications for Ben & Jerry’s Launches “Late Night
Bronze Bell       Snack” to Celebrate Second Anniversary of “Late Night with
                  Jimmy”
Merit Award       Cone Communications for Pillsbury Frozen Breakfast Products

Product/Service Launch: Health Care
Gold Bell         Waggener Edstrom for Launching Firazyr® Generating Demand
                  for a Novel Orphan Disease Therapy
Bronze Bell       Cone Communications for The American Kidney Fund Launches
                  Pair Up
Merit Award       RDW Group, Inc. for Reliant Medical Group Name Change
                  Campaign

Product/Service Launch: High-Tech Campaign
Gold Bell       Davies Murphy Group for SlideShark’s Launch Goes Swimmingly:
                The Promotion of Brainshark’s PowerPoint-on-iPad App
Silver Bell     Fresh Ground for Yotta Launch
Bronze Bell     Racepoint Group for Linkable Networks: The Rise of Card Linked
                Offers

Product/Service Publicity: Business-to-Business
Silver Bell       SHIFT Communications for Making Nexage A Big Hitter In
                  Mobile Advertising
Bronze Bell       PAN Communications for SpeechCycle’s SmartCare Mobile
                  Application: From ‘Nice to Have’ to ‘Must Have’
Merit Award       Schwartz MSL for Kimberly-Clark Professional: The Dirt on
                  Shop Towels
Merit Award       Weber Shandwick for QlikTech Corporate Media Plan

Product/Service Publicity: Clean Energy/Green Technology Campaign
Bronze Bell         Racepoint Group for EnerNOC: A Smarter Energy Solution
Merit Award         HB for Ocean Thermal Energy Corporation: Harnessing an
                    Untapped Resource

Product/Service Publicity: Consumer Campaign
Gold Bell         RF|Binder for Gazelle: iWinning, Building Awareness and a
                  Business Case for reCommerce
Silver Bell       360 Public Relations for Jarden Home Brands Ball Brand:
                  Revitalizing Home Canning in American Kitchens
Bronze Bell       Cone Communications for Nature Valley National Parks Project
Merit Award       Cone Communications for Turning Tebow Time into Jockey Time

Product/Service Publicity: Healthcare
Gold Bell         Cone Communications for Celebrating the First Anniversary of
                  the American Cancer Society’s Choose You Movement
Silver Bell       PAN Communications for Arcadia Solutions Finds Their Voice
Bronze Bell       Schneider Associates for Hebrew SeniorLife Awareness
                  Campaign
Merit Award       Waggener Edstrom for Cambrooke Foods: Launching a New
                  Product for a Locally Based Medical Nutrition Company

Product/Service Publicity: High-Tech Campaign
Gold Bell         Racepoint Group for ARM at CES: A Teeny-Tiny Booth, But Big
                  Impact
Silver Bell       SHIFT Communications for SolidWorks Editorial: Go Big or Go
                  Home
Bronze Bell       Version 2.0 Communications for Avid: Unsung Oscar Star
Merit Award       InkHouse for Fiksu Indexes

Public Affairs Campaign
Gold Bell         Cone Communications for Green Mountain Coffee® 2011 Fair
                  Trade Campaign
Gold Bell         Duffy & Shanley, Inc. for EngageRI: Making Pension Reform
                  and “Everybody Issue”
Bronze Bell       Salem State University PRSSA for Turn it Off! Turn it On!
Merit Award       Cone Communications for Green Giant’s The Green Awards
                  Program

Response to Breaking News
Gold Bell         360 Public Relations for Allrecipes Uses Headlines to Get
                  Consumers to “Respect the Bird”
Silver Bell       Cone Communications for Turning Tebow Time into Jockey Time
Silver Bell       SHIFT Communications for Rapid7 Response to Breaking News
Bronze Bell       Racepoint Group for Thermo Fisher: Sepsis Awareness
Merit Award       PAN Communications for Frank Webb’s Bath Center: A True
                  Super Bowl – Capitalizing on Tom Brady’s Toilet

Special Event: Series Campaign
Gold Bell         360 Public Relations for Ball® National Can-It-Forward Day
Gold Bell         Schneider Associates for GUNK Serious Solutions Challenge
                  Event Series
Silver Bell       Cone Communications for Genius® for Glutino® Bread Launch
                  event
Silver Bell       PAN Communications for wholly Guacamole Rocks the Guac with
                  Check Your Choice Tour
Bronze Bell       Schneider Associates for Baskin-Robbins Madera Grand Opening
                  Event
Merit Award       Schneider Associates for Dots Bronx Grand Opening Event

Special Publication
Silver Bell       Massachusetts General Hospital for MGH Nursing at Two
                  Hundred

Television News Placement: Local/Regional
Gold Bell         CTP for E.B. Horn’s Search for Boston’s Royal Fairytale
Silver Bell       Racepoint Group for Consumers Learn About Savings with
                  Linkables from Boston to Seattle
Bronze Bell       Kelliher Samets Volk for The Vermont Department of Health
                  Reduces Smoking in Vermont
Merit Award       CTP for Restoring the Spirit of Pinehurst No. 2

Television News Placement: National
Gold Bell         360 Public Relations for Dorel Juvenile Group & Indy Racing:
                  Driving Child Safety
Silver Bell       RDW Group, Inc. for Vermont Country Store NBC Feature
Bronze Bell       Thomson Communications for Cakes for Occasions: The Mentor
Merit Award       Duffy & Shanley, Inc. for Foster Grant Lights Up The Doctors

Website          
Silver Bell       Cone Communications for Nestle Waters North America 2010
                  Corporate Citizenship Report Website
Bronze Bell       RDW Group, Inc. for Northeastern University Library
Merit Award       Dana-Farber Cancer Institute for Charlie’s Story: Thriving
                  after Leukemia and Relapse

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50304820&lang=en

Multimedia Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50304820
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Contact:

Publicity Club of New England
Susan Vaillancourt, 603-718-8675
Executive Director
susan@pubclub.org