Ruma, Grameen Foundation and Qualcomm Launch Mobile Survey Tools that Provide
Additional Income to Underserved Indonesians
— Market Intelligence Surveys Help Businesses Meet the Needs of the Poor —
JAKARTA, Indonesia, June 6, 2012
JAKARTA, Indonesia, June 6, 2012 /PRNewswire/ --Ruma, Grameen Foundation and
Qualcomm Incorporated (NASDAQ: QCOM), through its Wireless Reach™ initiative,
today announced the launch of Market Intelligence tools and applications. The
mobile survey tools enable businesses to better understand the needs and
interests of low-income consumers, while providing additional revenue for some
of the world's poorest people. These products are part of the Application
Laboratory (AppLab) project that partners announced in 2010.
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Companies can use the Market Intelligence technology to survey Ruma's network
of more than 15,000 microentrepreneurs, including low-income consumers and
retailers – a traditionally challenging demographic to reach and study. By
taking part in the mobile surveys, the microentrepreneurs have the opportunity
to generate additional income by being respondents and conducting surveys of
their customers. Ruma's entrepreneurs, in addition to being respondents, also
can survey the more than 1.5 million unique customers in their network to test
new products or marketing strategies.
"Providing a way for businesses to reach and better understand those at the
bottom of the pyramid supports Ruma's mission to increase the dignity, income
and access of low-income communities through technology," said Aldi
Haryopratomo, CEO and co-founder of Ruma. "Mobile surveys allow Ruma to
provide clients with credible, high quality data. Businesses in Indonesia,
particularly fast moving consumer goods companies, have found the information
generated from the mobile surveys to be extremely helpful."
Ruma currently offers three Market Intelligence products: the Remote Analysis
service, the Field Research service and the Retail Marketing Experiment, as
well as field surveys that replace traditional pen-and-paper surveys with a
mobile application solution running on the Android platform. The Remote
Analysis service allows businesses to gather high-level market insights within
two to four weeks; the Field Research service offers clients the opportunity
to gather more in-depth information on target populations; and the Retail
Marketing Experiment service enables businesses to test their products and
marketing strategies. These products have already generated interest from
well-known global brands, such as Dannon.
"These Market Intelligence tools combine the power of mobile technology with
the people working closest with the poor on a daily basis. This potent
combination will enable us to understand the needs and desires of the poor and
poorest in ways we never have before," said Jennifer Meehan,Grameen
Foundation's SVP, Programs and Regions & CEO Asia Region.
"The AppLab mobile survey application is a powerful example of how wireless
technology can stimulate economic growth and improve the livelihood of
underserved communities," said Bill Bold, senior vice president of Government
Affairs for Qualcomm. "Qualcomm is pleased to join Ruma and Grameen Foundation
in this effort to explore the ways that mobile technology and applications can
enable tools, access and services that economically benefit Indonesians."
For the past five years, Ruma has been working with Grameen Foundation and
Qualcomm on the AppLab project, which enables poor entrepreneurs, mostly
women, in Indonesia to provide a range of mobile phone-based services to
people in their communities. The AppLab suite of applications also includes
"Jual Pulsa," which allows microentrepreneurs to sell airtime credit and
"Kerja Lokal," a subscription service that connects the underserved to
informal sector job opportunities.
Ruma is a social enterprise that empowers the poor using mobile phone
technology. Ruma has recruited and trained over 15,000 low-income
entrepreneurs in Indonesia, of which 82 percent are women, to sell prepaid
airtime, electricity and other value added services. After winning numerous
awards, such as Harvard's Social Enterprise Competition, Ruma has managed to
obtain investment from top Silicon Valley firms like Omidyar Network, the
founder of eBay's fund and Unitus Impact.
About Grameen Foundation
Grameen Foundation, a global nonprofit organization, helps the world's poorest
people – especially women – lift themselves out of poverty by providing
appropriate financial services, life-changing information and unique business
opportunities. Founded in 1997, Grameen Foundation has offices in Washington,
DC; Seattle, WA; Colombia; Ghana; Hong Kong; Indonesia; Kenya; the
Philippines; and Uganda. Microfinance pioneer Dr. Muhammad Yunus, founder of
Grameen Bank and winner of the 2006 Nobel Peace Prize, is a founding member of
its Board of Directors, and now serves as director emeritus. For more
information, please visit grameenfoundation.org.
About Qualcomm and its Wireless Reach Initiative
Qualcomm believes access to 3G and next-generation mobile technologies can
improve people's lives. Qualcomm's Wireless Reach initiative is a strategic
program that brings wireless technology to underserved communities globally.
By working with partners, Wireless Reach invests in projects that foster
entrepreneurship, aid in public safety, enhance the delivery of health care,
enrich teaching and learning and improve environmental sustainability. For
more information please visit www.qualcomm.com/wirelessreach.
Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in 3G and
next-generation mobile technologies. For more than 25 years, Qualcomm ideas
and inventions have driven the evolution of digital communications, linking
people everywhere more closely to information, entertainment and each other.
For more information, visit Qualcomm's website, OnQ blog, Twitter and Facebook
Qualcomm is a registered trademark of Qualcomm Incorporated.Wireless Reach is
a trademark of Qualcomm Incorporated. All other trademarks are the property
of their respective owners.
Adrian Fu, Public Relations for SEA
Phone: + 852-9755-1610
Tina Asmar, Corporate Communications
Warren Kneeshaw, Investor Relations
Grameen Foundation Contact:
Phone: 1-202-628-3560, ext. 128
SOURCE Grameen Foundation, Qualcomm Incorporated and Ruma
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