(The following press release from Cricket Australia was received by
e-mail. The sender verified the statement.)
7 June 2012
Cricket Australia thanks Vodafone for 11 successful summers
Cricket Australia today thanked Vodafone, which will end its Australian cricket
partnership after next summer's Test cricket against South Africa and Sri
Lanka, for 11 years of significant support staging Australian Test cricket in
CA Executive General Manager Commercial Mike McKenna said the high-profile
partnership was one of the most successful and long-running in Australian elite
"But like all sports' sponsorships, there comes a time when the sponsor
achieves its partnership objectives and moves on with new strategic
priorities," he said.
"We understand that - Test cricket has helped Orange, 3 and Vodafone become
Australian household names and we look forward to continuing to work with
Vodafone next summer in what will be the final season of our successful
He noted that the Vodafone partnership which had progressively profiled the
Orange, 3 and Vodafone brands, had always had particular meaning for Australian
cricket after the Orange brand of that time leapt in to fill the breach when
Test cricket sponsor, Ansett, crashed on the eve of the 2001 Test season,
leaving cricket without a Test partner just weeks before the start of that
summer. "Our partner, via these brands, has helped us promote Test cricket and
the sport is better for their long-term support," he said.
CA will meanwhile go to market for a new home-market Australian Test cricket
team sponsor from 2013-14 with an Ashes summer as the launching pad for the new
CA believes the Australian team playing Test cricket at home is possibly the
most valuable sports' sponsorship asset in Australia.
"Our research shows the Australian public loves Test cricket, regards cricket
as the sound of summer and that interest in cricket goes through the roof when
the traditional enemy, England, tours this country," McKenna said.
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