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VODAFONE ENDS SPONSORSHIP OF AUSTRALIAN CRICKET TEAM, TESTS

     (The following press release from Cricket Australia was received by 
e-mail. The sender verified the statement.) 
MEDIA RELEASE 
7 June 2012 
Cricket Australia thanks Vodafone for 11 successful summers 
Cricket Australia today thanked Vodafone, which will end its Australian cricket 
partnership after next summer's Test cricket against South Africa and Sri 
Lanka, for 11 years of significant support staging Australian Test cricket in 
Australia. 
CA Executive General Manager Commercial Mike McKenna said the high-profile 
partnership was one of the most successful and long-running in Australian elite 
sport. 
"But like all sports' sponsorships, there comes a time when the sponsor 
achieves its partnership objectives and moves on with new strategic 
priorities," he said. 
"We understand that - Test cricket has helped Orange, 3 and Vodafone become 
Australian household names and we look forward to continuing to work with 
Vodafone next summer in what will be the final season of our successful 
relationship." 
He noted that the Vodafone partnership which had progressively profiled the 
Orange, 3 and Vodafone brands, had always had particular meaning for Australian 
cricket after the Orange brand of that time leapt in to fill the breach when 
Test cricket sponsor, Ansett, crashed on the eve of the 2001 Test season, 
leaving cricket without a Test partner just weeks before the start of that 
summer. "Our partner, via these brands, has helped us promote Test cricket and 
the sport is better for their long-term support," he said. 
CA will meanwhile go to market for a new home-market Australian Test cricket 
team sponsor from 2013-14 with an Ashes summer as the launching pad for the new 
relationship. 
CA believes the Australian team playing Test cricket at home is possibly the 
most valuable sports' sponsorship asset in Australia. 
"Our research shows the Australian public loves Test cricket, regards cricket 
as the sound of summer and that interest in cricket goes through the roof when 
the traditional enemy, England, tours this country," McKenna said. 
Ends
 
 
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