Taco Bell® Expands Menu with New Cantina BellTM Menu July 5

  Taco Bell® Expands Menu with New Cantina BellTM Menu July 5

 Partnership with Chef Lorena Garcia Will Bring New Ingredients, and Gourmet
             Bowls and Burritos for Less Than $5 Each, Guaranteed

         Cantina Bell ™ Menu Offers Layers of Flavors; Veggie Options
  Among the New Items: Whole Black Beans, Citrus and Herb Marinated Chicken,
                                Cilantro Rice

Business Wire

IRVINE, Calif. -- June 06, 2012

Taco Bell® will bring gourmet inspired bowls and burritos with its new Cantina
Bell™ menu, an industry-changing partnership with chef Lorena Garcia that
launches nationwide Thursday, July 5. The expanded menu—with suggested prices
less than $5.00—delivers extraordinary value, incredible convenience,
accessibility, and is inspired by Garcia’s passion for flavor and great taste.

Cantina Bell will introduce vibrant flavors to millions of Americans, all the
while complementing the tastes of Taco Bell’s existing core menu. It is backed
by a “guarantee”—if consumers don’t love it, Taco Bell will replace it.
Garcia—who was featured on NBC “America’s Next Great Restaurant” and will
appear on the new season of Bravo’s “Top Chef Masters” July 25 – worked with
Taco Bell beginning in October 2010 to create and perfect the menu. All
inspired by Garcia, Cantina Bell will feature eight new ingredients for Taco
Bell such as whole black beans, cilantro rice, 100-percent all-white meat
chicken in a citrus and herb marinade, guacamole made with 100-percent Hass
avocado, fire-roasted corn salsa, creamy cilantro dressing, romaine lettuce
and pico de gallo. The Cantina Bell menu items will include veggie options:

  *Cantina Bowl: Chicken ($4.79, 560 calories, 22g total fat. 26g protein),
    Veggie ($4.79, 540 calories, 21g total fat, 14g protein), Steak ($4.99,
    550 calories, 23g total fat, 22g protein)
  *Cantina Burrito: Chicken ($4.79, 760 calories, 27g total fat, 32g
    protein), Veggie ($4.79, 740 calories, 26g total fat, 20g protein), Steak
    ($4.99, 750 calories, 28g total fat, 28g protein)

Beyond the new food items and sides, Garcia has influenced the menu in other
ways by focusing on the build and presentation, and by including more
ingredients per item but each in smaller amounts.

Taco Bell will also offer side combinations as part of the new menu,
including: chips and Garcia’s pico de gallo or fire-roasted corn salsa, chips
and guacamole, or black beans and cilantro rice, each for $1.49.

“Lorena is truly an inspiration, and her new menu and passion for food has
inspired a new menu with the freshest flavors that exceed expectations,” said
Brian Niccol, Chief Marketing and Innovation Officer, Taco Bell Corp.
“Additionally, in true Taco Bell fashion, she worked with us to create a high
quality, value-driven lineup of new offerings comprised of new ingredients
that offers a broader array of tastes and flavors our consumers are seeking,
all wrapped up in terrific Taco Bell value and convenience.”

Niccol continued, speaking to Cantina Bell™: “Lorena worked incredibly hard as
a member of our team to make this happen, starting with 26 recipes and
eventually we ended up with eight. She knew her name would be on it, literally
– each item will be handed to customers with her signature – and Lorena wanted
every layer of taste to be just right, to underscore, as she describes it, her
sazón. The test results showed that the hard work paid off and we look forward
to taking it national.”

“Taco Bell approached me with an interesting challenge,” said Lorena Garcia.
“They have a passionate fan base that loves the great taste of the classic
menu items – and they don’t want to change that. They were looking to keep
these menu items and expand their food to offer new flavors with great taste.
As a chef, I saw this as an opportunity to help create diversity to the Taco
Bell experience, and to introduce and celebrate the tastes and flavors from
around the world to millions of customers.”

You’ll Love it Guaranteed

To help promote the new Cantina Bell menu and encourage consumer trial, Taco
Bell is guaranteeing its quality. If a customer tries and doesn’t like the
Cantina Bowl or Cantina Burrito, Taco Bell will replace it. “We stand behind
the quality of all of our products,” said Niccol. “With Cantina Bell, we want
to underscore this commitment. Our fans love layers of flavors – and our new
menu delivers flavors that are brighter, refreshing, in the end, incredibly
satisfying.”

Let’s Talk Guac/Si, Si Cilantro

Here’s a highlight of each of Taco Bell’s new ingredients:

  *Black Beans:

       *We use black beans, not refried, and add a Latin Spice Blend of
         onion, garlic, cumin, chili powder, with other ingredients

  *Cilantro Rice:

       *Rice cooked in a cilantro seasoning that features onion, garlic,
         cilantro and parsley

  *Citrus and Herb Marinated Chicken:

       *Boneless, skinless chicken breast marinade that features garlic,
         onion, lemon, cilantro and tomatillo

  *New Guacamole:

       *Lorena-inspired guacamole made with Hass avocados, and blended with
         tomato, jalapeno, onion, cilantro and lemon juice and other
         ingredients

  *Fire-Roasted Corn Salsa:

       *Super Sweet yellow corn and fresh red and green bell peppers, fire
         roasted, with our Latin Spice Blend

  *Creamy Cilantro Dressing:

  *Our Lorena-inspired Creamy Cilantro dressing features cilantro blended
    with oil, lemon juice, vinegar and garlic, and other ingredients

  *Pico de Gallo:

  *Diced tomatoes and onions blended with fresh chopped cilantro and a tangy
    dressing made with lemon juice and vinegar

Don’t Deny It ‘Til You’ve Tried It

To support its launch of the Cantina Bell™ menu, Taco Bell will be launching
an integrated TV and online campaign, 15- and 30-second spots – all created by
Draftfcb, Orange County – emphasizing Garcia’s passion for the product. In
preparation, Garcia is supporting Taco Bell’s internal roll-out of the Cantina
Bell menu in order to share her sazón with all 150,000 employees around the
country.

About Chef Lorena Garcia

One of the country’s leading Latina chefs, Garcia was born and raised in
Venezuela. Garcia completed her law studies at the Santa Maria University in
Caracas and moved to the United States to complete her associate degree in
paralegal studies. Making her dream to become a chef a reality, Garcia traded
her law papers for a cutting board and chef’s knife to study culinary arts at
Johnson and Wales University. Garcia has been a featured guest on NBC’s “Today
Show” and NBC’s reality competition series “America’s Next Great Restaurant.”
More recently, Lorena will appear on Bravo’s “Top Chef Masters,” which
premiers this summer on July 25. For more information on “Top Chef Masters,”
please go towww.BravoTV.com.

About Taco Bell Corp.

Taco Bell Corp. ("Taco Bell"), a subsidiary of Yum! Brands, Inc., (NYSE: YUM),
is the nation's leading Mexican-style quick service restaurant. Taco Bell
serves tacos, burritos, signature quesadillas, nachos, and other specialty
items. Taco Bell serves more than 36.8 million consumers each week in nearly
5,600 restaurants in the U.S.

Contact:

Taco Bell Corp.
Deb Bell, 949-863-3915
deb.bell@tacobell.com
or
Taylor
Jenna Rathke, 212-714-5713
jrathke@taylorstrategy.com
 
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