Digital Domain Media Group and CORE Media Group to Create Virtual Elvis Presley

  Digital Domain Media Group and CORE Media Group to Create Virtual Elvis

 Companies agree to jointly produce and own a series of digital Elvis Presley
        likenesses for shows and multi-platform entertainment projects

Business Wire

PORT ST. LUCIE, Fla. -- June 06, 2012

Digital production company Digital Domain Media Group (NYSE: DDMG) announced
today that it has signed an exclusive agreement with CORE Media Group
(formerly CKx) to jointly develop, produce and own a series of “virtual” Elvis
Presley likenesses for a range of entertainment projects – from shows and
appearances to film, TV and multi-platform productions throughout the world.

Digital Domain Media Group, the only company whose employees have received an
Academy Award^® for creating a completely believable computer-generated (CG)
human, created the CG likeness of Tupac Shakur for Dr. Dre’s recent show at
the Coachella Valley Music Festival. CORE Media Group, a portfolio company of
Apollo Global Management LLC, is the driving force behind such iconic brands
as Elvis Presley, Muhammad Ali, “American Idol” and “So You Think You Can

“This is a new and exciting way to bring the magic and music of Elvis Presley
to life. His lifelong fans will be thrilled all over again and new audiences
will discover the electric experience of Elvis the performer,” said Elvis
Presley Enterprises President and CEO, Jack Soden. “The high level of quality
entertainment that both CORE Media Group and Digital Domain deliver gives us
great confidence that these projects will help continue the growth of Elvis’
rich legacy all over the world.” Elvis Presley Enterprises is a division of
CORE Media Group.

The companies have already begun work on the virtual Elvis Presley likenesses
and will announce when and where audiences can expect to see the first virtual
Elvis performances.

“Elvis is the most iconic, most recognized performer on the planet, and we are
thrilled to have been chosen to bring new performances and original shows
where fans can have their own, new experiences of Elvis,” said Digital Domain
Media Group Chairman and CEO John Textor. “In addition to being a dream
project on the creative side, this agreement enables us to participate in the
success of any number of potential virtual Elvis appearances.”

“As we look for new ways to offer audiences our intellectual property across
multiple platforms, this partnership is the perfect fit for CORE Media, and
exactly the type of announcement you can expect to see more of from us,” said
CORE Media Group President Marc Graboff. “Clearly the team at Digital Domain
is at the leading edge of the virtual experience arena, and we are anxious to
get working on this exciting project.”

With more than 150 albums and singles certified gold, platinum or
multi-platinum, Elvis Presley continues to show the world why he's the King.
From Broadway plays and live entertainment to books, movies, television,
music, and concerts, Elvis sightings occur every day, all over the world. With
more than six million fans on Facebook, over 70,000 official app downloads and
more than five million unique visitors annually to, he is also now
the King of Digital.

From Digital Domain’s work on “The Curious Case of Benjamin Button” to “TRON:
Legacy,” “X-Men: First Class” to Tupac Shakur, the company has spent a decade
and tens of millions of dollars in perpetual development perfecting its
technology, tools, and techniques to create realistic computer generated

About Digital Domain Media Group

Digital Domain Media Group (DDMG: NYSE) leverages its expertise in digital
visual effects (VFX) and computer-generated (CG) animation across a group of
interrelated businesses. At its foundation is Digital Domain Productions
(DDPI), an award-winning digital production company founded in 1993. This
leading provider of visuals has contributed to more than 90 major motion
pictures, including Titanic, the Transformers series, Real Steel and TRON:
Legacy, as well hundreds of commercials. DDPI also converts two-dimensional
(2D) imagery to three-dimensional (3D) imagery and holds key patents in this
area. Mothership, a DDPI subsidiary, focuses on creating advertising,
entertainment and branded content from concept to completion, across multiple
media platforms. DDMG, its work and its employees have been recognized with
numerous awards, including seven from the Academy of Motion Picture Arts and
Sciences. The company is building on its success in VFX to participate as a
co-producer in major studio productions and is currently in production on the
upcoming live-action sci-fi feature film Ender’s Game. DDMG is also applying
its CG expertise to produce original, family-friendly animated feature films
at its subsidiary Tradition Studios. The first movie, The Legend of Tembo, is
in pre-production and two more features are in development. The company’s
education subsidiary, the Digital Domain Institute, sets a new standard in
digital media education through a pioneering public-private partnership with
The Florida State University College of Motion Picture Arts. DDMG is expanding
its worldwide footprint of the highest quality visual effects and animation at
the lowest possible cost through global partnerships in India and China. The
company has studios in Los Angeles, San Francisco, Florida, Vancouver, Mumbai
and London, and is currently establishing a studio in Beijing.

About CORE Media Group

Home to legendary icons like Elvis Presley and Muhammad Ali to enduring
properties of the future like American Idol and So You Think You Can Dance,
CORE Media Group, Inc. was launched in May, 2012, as a newly-branded version
of the company formerly known as CKx. CORE Media Group’s portfolio of
world-class brands and properties reaches across virtually every aspect of the
entertainment industry. The company boasts an extraordinary base of existing
assets and an infrastructure that makes it uniquely suited to exploit its
intellectual property across all revenue streams, including licensing,
merchandising and integrated marketing. CORE Media Group is ideally situated
to grow the assets it has, and cultivate new ones, as a platform agnostic
producer and owner of content. The company was acquired by affiliates of
Apollo Global Management, LLC, in 2011, and is located in New York City, with
additional offices in Los Angeles and Memphis, Tenn. For more information
about CORE Media Group, Inc., visit

About Elvis Presley Enterprises, Inc.

Elvis Presley Enterprises, Inc. (EPE), a division of CORE Media Group, Inc.,
is based in Memphis, with additional offices in Los Angeles. In addition to
Graceland and its related attractions in Memphis, including the Heartbreak
Hotel, EPE is aggressively involved in a worldwide licensing program,
merchandising, music publishing, and television, film, video and Internet
projects. For more information on EPE and Graceland,

Photos/MultimediaGallery Available:

Multimedia Available:


Julie Miller, director, communications & marketing, 310-664-3412
Mobile: 310-259-5834
CORE Media Group,
Allison Gollust, corporate communications, 917-843-3057
Elvis Presley Enterprises, Inc.
Kevin Kern, director, public relations, 901-344-3127
Shannon Burns, vice president, investor relations, 772-345-8105
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