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Purina® Cat Chow® Real Stories Project Invites Cat People to Submit Their Cat Relationship Stories for an Opportunity to Win



Purina® Cat Chow® Real Stories Project Invites Cat People to Submit Their Cat
            Relationship Stories for an Opportunity to Win $5,000

Five Grand Prize Winners to Each Receive $5,000 and Have Their Cat
Relationship Story Told through an Online Video; More than $30,000 in Total
Prizes to be Awarded

PR Newswire

ST. LOUIS, June 6, 2012

ST. LOUIS, June 6, 2012 /PRNewswire/ -- Every cat owner has a story – from how
you came to own your first cat to the way she greets you at the door every day
– and now you have a place to share the once-in-a-lifetime events and everyday
moments that make your relationship unique. Purina Cat Chow announced today
the launch of the "Purina Cat Chow Real Stories Project Contest," a nationwide
search to find, showcase and celebrate cat stories that highlight the special
relationship between cat people and their cats, as well as the many ways our
cats are always there for us. Purina Cat Chow is asking you to share your
story for an opportunity to be one of five grand prize winners who receive a
$5,000 cash prize.

From now until July 31, you can participate in the Purina Cat Chow Real
Stories Project Contest by submitting your cat relationship story at
www.yourcatstory.com. Five grand prize winners will each receive a $5,000 cash
prize, a one year supply of Purina^® Cat Chow^® brand cat food for one cat,
and have their cat relationship story told through a Purina Cat Chow brand
online video. The winners' videos will be shared online with the Purina Cat
Chow Community on Facebook, YouTube and Twitter.

"We believe the best stories come from real life, and every day we are
inspired by the stories shared by our cat-owning community," said Vincent
Biroscak, Purina Cat Chow brand director. "The Purina Cat Chow Real Stories
Project furthers our commitment to unite the community of cat owners by
collecting and celebrating their cat-relationship stories. Every cat owner has
a story unique to them and their cat."

Purina Cat Chow is committed to telling and highlighting the real stories of
everyday cat people. Purina Cat Chow recently launched a new national TV
advertising campaign inspired by stories of real-life cat owners and new
product packaging featuring five owners and their cats. 

To enter the Contest, cat people are invited to complete an online entry form,
select a theme that best describes their story, options include: My First Cat,
Why I'm a Cat Person, Forever a Cat Family, How We Found Each Other,
Generations of Care, Always There for Me, and Memories. Upon selecting the
story theme, cat people shall submit a brief written entry (600 characters or
less) about their special relationship with their cat including a description
of how he or she is always there for you. People may also include an optional
photo or video (two minutes or less) that supports the story.

Purina Cat Chow will also recognize the cat relationship stories of five
runners-up with a $1,000 cash prize each and one year supply of Purina^® Cat
Chow^® brand cat food for one cat. In addition, 40 stories will receive an
honorable mention and a $100 gift card. In total, the Contest will award more
than $30,000 in prizes.

The Purina Cat Chow Real Stories Project is looking for stories about the
comfort, support, friendship and connection that describe the cat-owner
relationship – from head butt greetings-at-the-door moments to the way she
wakes you up in the morning. People may also submit their story at
www.facebook.com/purinacatchow or www.youtube.com/purinacatchow.

The entries will be evaluated using the following criteria:

  o Originality in describing your special relationship with your cat(s) (30%)
  o High quality storytelling captured in the essay and/or photo or video
    (30%)
  o Effectively demonstrating the Purina Cat Chow brand belief of "always
    there for you" (40%)

Following the story submission close on July 31, an independent panel of
judges will narrow the stories down to 10 finalists. Consumers will be asked
to vote on their favorite stories from Aug. 28 – Sept. 18, 2012, at
www.yourcatstory.com, www.facebook.com/purinacatchow or
www.youtube.com/purinacatchow to help identify the winning stories. The
winners will be announced on or about October 1, 2012.

About Nestle Purina PetCare and Purina Cat Chow Brand Cat Food

The North American headquarters for Nestle Purina PetCare is located at
Checkerboard Square in St. Louis, Mo., where Ralston Purina was founded more
than a century ago. Nestle Purina PetCare promotes responsible pet care,
humane education, community involvement and the positive bond between people
and their pets. One of the leading global players in the pet food industry,
Nestle Purina PetCare is part of the Swiss-based Nestle S.A. – the world's
largest food company. With nutrition for each life stage, Purina^® Cat Chow^®
brand Cat Food offers a family of products with 100 percent complete and
balanced nutrition for physical health and well being. For more information on
Purina Cat Chow, visit catchow.com.

No Purchase Necessary to Enter or Win. Open only to legal residents of the 50
United States and D.C., 18 years of age or older at the time of entry (19
years of age or older if resident of AL or NE). Entry period ends at 11:59:59
a.m. ET on 7/31/12. See Official Rules for details. Sponsored by Nestle Purina
PetCare Company, Checkerboard Square, St. Louis, MO.

                    

SOURCE Purina Cat Chow
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