American Express Partners With Zumobi to Launch Participatory

American Express Partners With Zumobi to Launch Participatory Mobile
Advertising Campaign 
The Membership Effect(SM) Campaign Leverages Zumobi's Brand
Integration Platform (ZBi) to Combine Video, User Generated Content,
and Social Media on Smartphones 
SEATTLE, WA -- (Marketwire) -- 06/05/12 --   Today, American Express
(NYSE: AXP) announced that it is working with Zumobi, a leading
mobile media company, as part of its recently launched Membership
Effect advertising campaign. This breakthrough mobile campaign
leverages the advanced social features of Zumobi's Brand Integration
(ZBi) platform, creating rich experiences for smartphone users
personalized to their interests and spending habits. The customized
mobile ad experience presents an app within an app experience
incorporating high-quality video, user generated content, and social
media integration, while educating the consumer about the Membership
Effect from American Express.  
The mobile ad campaign utilizes ZBi's in-ad Photo UGC capabilities to
create a tailored timeline of images customized to each user. Based
on responses to a set of interactive prompts in the experience, users
create a personalized panorama that is tailored to their interests in
shopping, dining, electronics or travel. From the ad experience,
American Express(R) Cardmembers who sync their eligible American
Express Card with their Facebook, Twitter or Foursquare accounts at can unlock exclusive savings at select
restaurants and retailers. The campaign's rich media experience is
the first of its kind and offers American Express a revolutionary way
to connect and engage with Cardmembers on mobile devices. 
"The American Express social commerce platform has afforded us the
ability to deliver enhanced value to our Cardmembers and merchant
partners. Incorporating the great deals and offers available on that
platform into our mobile servicing app is a logical next step for us
that brings buyers and sellers closer together," said Louis Paskalis,
Vice President of Global Media, Content Development and Mobile
Marketing, American Express. "We are thrilled to be tapping into
Zumobi's incredible creativity and expertise in developing innovative
mobile ads that make full use of smartphones' native capabilities
across their Brand Integration (ZBi) ad platform. They are enabling
us to truly bring The Membership Effect campaign to life by creating
a highly interactive and personalized brand experience for
Zumobi built their ZBi platform on the belief that mobile brand
advertising is all about engagement, participation and deep
integration with social media.  
"We are thrilled that American Express chose the Zumobi Brand
Integration (ZBi) platform to extend The Membership Effect campaign
to mobile," said Ken Willner, CEO of Zumobi. "This campaign is really
about creating personalized and meaningful connections between
American Express and its Cardmembers and we're delighted that,
through ZBi, we could enable that experience in such an organic way." 
About American Express
 American Express is a global services
company, providing customers with access to products, insights and
experiences that enrich lives and build business success. Learn more
at and connect with us on,,,,
About Zumobi
 Zumobi is a leading mobile media company that partners
with top media brands to publish applications and provide integrated
advertising experiences on next-generation smartphones and connected
devices. Zumobi's portfolio of applications comprise The Zumobi
Network, a premium mobile app network that offers brand advertisers a
high-quality, transparent and brand safe environment to showcase
their brands and engage with their audiences. Through Zumobi's Brand
Integration (ZBi) rich media ad platform, the company enables leading
advertisers to truly connect with consumers in a way that is highly
immersive, yet organic to the app experience. To learn more, visit or follow Zumobi on Twitter @Zumobi. 
Stephany Rochon 
Barokas PR for Zumobi
(206) 264-8220 
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