P&G everyday Launches Mid-Year Resolution Campaign to Help Further Improve
In Response to National Survey Results – Americans Looking For Realistic
CINCINNATI -- June 05, 2012
In an effort to help Americans resolve to make their everyday better, P&G
everyday, a program that aims to improve the everyday lives of consumers by
offering smart living tips, product savings and free samples via the website
www.pgeveryday.com, is proud to launch a mid-year resolution campaign. The
initiative is aimed to encourage consumers to make small pledges for
themselves and their families in order to lead a more rewarding and fulfilling
With just five months into the New Year, a national survey conducted in May
among 1,000 nationally representative men and women in the United States
revealed 51 percent of Americans who made New Year’s resolutions failed to
follow through on their goals. Mid-March was quitting time for most and on
average, Americans surveyed kept their New Year’s resolutions for 10 weeks
before reverting back to old habits/practices.
Furthermore, 70 percent of those surveyed admit they likely failed to achieve
their resolutions because they were too big or they tried to achieve too much.
However, 88 percent of those polled believe they would be more successful in
sticking to their goals if they set smaller, more manageable resolutions
versus committing to one single, large goal.
It’s with these consumers in mind that P&G conceptualized the P&G everyday
resolution campaign. The idea is to encourage Americans to help better their
families by enabling them to achieve everyday resolutions and goals.
“P&G and our products touch and improve the lives of millions of consumers
everyday, and we’re confident that by inspiring consumers to create simple,
meaningful goals we can further improve people’s everyday,” said Brad Schwan,
Associate Marketing Director – P&G US Operations. “Knowing that 73 percent of
Americans get discouraged with their New Year’s resolutions, and more than
three quarters of those polled see the value in smaller goals, we took this
opportunity to create a campaign that aims to rethink resolutions, shifting
the focus from lofty and unachievable ones to smaller, more impactful goals
that will make a big difference in their everyday.”
P&G everyday has launched a month-long social media campaign designed to help
kick-start the mid-year resolution movement. From June 1 – June 25, P&G
everyday will be giving away three $1,000 VISA® prepaid debit cards a day, and
from June 26 – June 30, five $1,000 VISA® prepaid debit cards a day.
To find out more information about the P&G everyday resolution campaign and to
make your own personal pledge to improve your life in progress, visit
About Procter & Gamble
P&G serves approximately 4.4 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®,
Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in about 80 countries worldwide. Please
visit http://www.pg.com for the latest news and in-depth information about P&G
and its brands.
The P&G everyday survey was conducted by Wakefield Research
(www.wakefieldresearch.com) among 1,006 nationally representative American
adults, ages 18 and older, between Friday, April 27th, 2012 and Thursday, May
3rd, 2012, using an email invitation and an online survey. Quotas have been
set to ensure reliable and accurate representation of the U.S. adult
population 18 and older.
Results of any sample are subject to sampling variation. The magnitude of the
variation is measurable and is affected by the number of interviews and the
level of the percentages expressing the results. For the interviews conducted
in this particular study, the chances are 95 in 100 that a survey result does
not vary, plus or minus, by more than 3.1 percentage points from the result
that would be obtained if interviews had been conducted with all persons in
the universe represented by the sample.
DeVries Public Relations
Jacki Spies, 212-891-0419
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