P&G everyday Launches Mid-Year Resolution Campaign to Help Further Improve Consumers’ Lives

  P&G everyday Launches Mid-Year Resolution Campaign to Help Further Improve   Consumers’ Lives     In Response to National Survey Results – Americans Looking For Realistic                               Resolution Revamp  Business Wire  CINCINNATI -- June 05, 2012  In an effort to help Americans resolve to make their everyday better, P&G everyday, a program that aims to improve the everyday lives of consumers by offering smart living tips, product savings and free samples via the website www.pgeveryday.com, is proud to launch a mid-year resolution campaign. The initiative is aimed to encourage consumers to make small pledges for themselves and their families in order to lead a more rewarding and fulfilling life.  With just five months into the New Year, a national survey conducted in May among 1,000 nationally representative men and women in the United States revealed 51 percent of Americans who made New Year’s resolutions failed to follow through on their goals. Mid-March was quitting time for most and on average, Americans surveyed kept their New Year’s resolutions for 10 weeks before reverting back to old habits/practices.  Furthermore, 70 percent of those surveyed admit they likely failed to achieve their resolutions because they were too big or they tried to achieve too much. However, 88 percent of those polled believe they would be more successful in sticking to their goals if they set smaller, more manageable resolutions versus committing to one single, large goal.  It’s with these consumers in mind that P&G conceptualized the P&G everyday resolution campaign. The idea is to encourage Americans to help better their families by enabling them to achieve everyday resolutions and goals.  “P&G and our products touch and improve the lives of millions of consumers everyday, and we’re confident that by inspiring consumers to create simple, meaningful goals we can further improve people’s everyday,” said Brad Schwan, Associate Marketing Director – P&G US Operations. “Knowing that 73 percent of Americans get discouraged with their New Year’s resolutions, and more than three quarters of those polled see the value in smaller goals, we took this opportunity to create a campaign that aims to rethink resolutions, shifting the focus from lofty and unachievable ones to smaller, more impactful goals that will make a big difference in their everyday.”  P&G everyday has launched a month-long social media campaign designed to help kick-start the mid-year resolution movement. From June 1 – June 25, P&G everyday will be giving away three $1,000 VISA® prepaid debit cards a day, and from June 26 – June 30, five $1,000 VISA® prepaid debit cards a day.  To find out more information about the P&G everyday resolution campaign and to make your own personal pledge to improve your life in progress, visit http://everydaysolutions.promo.eprize.com/resolution/?affiliate_id=1l.  About Procter & Gamble  P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.  Methodological Notes  The P&G everyday survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,006 nationally representative American adults, ages 18 and older, between Friday, April 27th, 2012 and Thursday, May 3rd, 2012, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population 18 and older.  Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.  Photos/MultimediaGallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50299518&lang=en  Multimedia Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50299518 〈=en  Contact:  DeVries Public Relations Jacki Spies, 212-891-0419 jspies@devries-pr.com  
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