Merrill Lynch Wealth Management Launches National Advertising Campaign

  Merrill Lynch Wealth Management Launches National Advertising Campaign

Business Wire

NEW YORK -- June 04, 2012

Bank of America today announced a new Merrill Lynch Wealth Management
advertising campaign. The campaign features two 30-second television spots
capturing the strength and optimism that the Merrill Lynch brand represents to
clients and their Advisors.

“Our new advertising illustrates Merrill Lynch’s great legacy of leadership
and innovation,” says Justine Metz, head of marketing for Bank of America
Global Wealth and Investment Management. “It focuses on our Advisors’
steadfast commitment to helping clients achieve their goals.”

For nearly 100 years, Merrill Lynch Wealth Management has been dedicated to
understanding its clients’ goals and providing them with the advice and
solutions needed to help accomplish them. Today, Merrill Lynch Advisors lead
from a new position of strength. Together with Bank of America, they have
access to more resources to better serve clients than ever before. By
leveraging these capabilities, our Advisors partner with their clients to help
them live the life they want.

An expansion of the brand’s “Power of the Right Advisor” platform, this latest
Merrill Lynch campaign was created in collaboration with Boston-based
advertising agency Hill Holliday. The television commercials will run from the
end of May through September 2012, airing during various sporting events,
including the NBA Playoff Finals, the U.S. Open golf championship, Wimbledon
and early-season NFL games, as well as on several other channels.

Additional Merrill Lynch Wealth Management advertising and signage can be
heard and seen during the campaign on radio stations, Bank of America ATMs,
and at the home parks of the Chicago Cubs, New York Yankees, Boston Red Sox,
Los Angeles Dodgers and San Francisco Giants courtesy of the company’s Major
League Baseball sponsorships.

Bank of America

Bank of America is one of the world's largest financial institutions, serving
individual consumers, small- and middle-market businesses and large
corporations with a full range of banking, investing, asset management and
other financial and risk management products and services. The company
provides unmatched convenience in the United States, serving approximately 57
million consumer and small business relationships with approximately 5,700
retail banking offices and approximately 17,250 ATMs and award-winning online
banking with 30 million active users. Bank of America is among the world's
leading wealth management companies and is a global leader in corporate and
investment banking and trading across a broad range of asset classes, serving
corporations, governments, institutions and individuals around the world. Bank
of America offers industry-leading support to approximately 4 million small
business owners through a suite of innovative, easy-to-use online products and
services. The company serves clients through operations in more than 40
countries. Bank of America Corporation stock (NYSE: BAC) is a component of the
Dow Jones Industrial Average and is listed on the New York Stock Exchange.

Merrill Lynch, Pierce, Fenner & Smith Incorporated offers a broad range of
brokerage, investment advisory (including financial planning), banking, trust
and other financial services and products. The nature and degree of advice and
assistance provided, the fees charged, and client rights and Merrill Lynch's
obligations will differ among these services.

Merrill Lynch Wealth Management makes available products and services offered
by Merrill Lynch, Pierce, Fenner & Smith Incorporated (MLPF&S) and other
subsidiaries of Bank of America Corporation. Banking and fiduciary activities
are performed globally by banking affiliates of Bank of America Corporation,
including Bank of America, N.A., Member FDIC. Brokerage services are performed
globally by brokerage affiliates of Bank of America Corporation, including
MLPF&S. Investment products:

Are Not FDIC Insured  Are Not Bank Guaranteed  May Lose Value

MLPF&S is a registered broker-dealer, Member SIPC and a wholly owned
subsidiary of Bank of America Corporation.

© 2012 Bank of America Corporation. All rights reserved.

For more Bank of America news, visit the Bank of America newsroom.



Reporters May Contact:
Matt Card, Bank of America, 1.617.434.1388
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