GSMA Appoints Hyunmi Yang As Chief Strategy Officer

             GSMA Appoints Hyunmi Yang As Chief Strategy Officer

  PR Newswire

  LONDON, May 30, 2012

LONDON, May 30, 2012 /PRNewswire/ --The GSMA today announced the appointment
of Hyunmi Yang as Chief Strategy Officer.Ms. Yang, who was most recently
Executive Vice President and Chief Customer Officer at KT Corp., will join the
GSMA effective June 15 and will report to GSMA Director General Anne Bouverot.
As Chief Strategy Officer, Ms. Yang will focus on working with the GSMA's
operator members in identifying opportunities that will advance the
development of the mobile communications industry.

"Hyunmi brings to the GSMA a strong understanding of the mobile industry, and
the opportunities and challenges that mobile operators are facing today," said
Anne Bouverot, Director General, GSMA. "Her experience in Korea, one of the
most innovative mobile markets in the world, combined with her experiences
from the financial sector, will be invaluable as she works with the GSMA
members in defining global strategies, initiatives and programmes that will
offer collective benefit for our operator members and the broad mobile
industry. I am excited to welcome such an accomplished executive to the GSMA
leadership team."

"I am pleased to accept this prestigious position with the GSMA at such an
exciting time for the mobile communications industry," commented Hyunmi Yang.
"We are living in a magical time where the boundaries between telecom and many
other industries are disappearing, and everything is converging to mobile. I
view this as a hugely positive opportunity for operators, businesses and
consumers around the world. I look forward to working with the GSMA's members
in exploring and maximising these new opportunities and extending the reach of
mobile technology in the coming years."

When joining KT as an Executive Vice President and Chief Strategy Officer of
Mobile Business Group in 2009, Ms. Yang was noted for being the first female
executive in the history of telecommunications in Korea. Later responsible for
both the mobile and fixed line businesses as a Chief Customer Officer, she had
overall ownership of the master customer portfolio, development of a group
customer loyalty programme and overall customer strategies. Further, with her
unique blend of careers in the fields of telecom and finance, Ms. Yang has led
the way and set the pace with regards to telecom–banking convergence services
such as smart wallet and mobile money transfer services, as well as NFC.

Prior to KT, she was Executive Vice President and Chief Marketing Officer for
Shinhan Bank in Korea, where she led marketing strategies and product
development. Ms. Yang has also held senior management roles at American
Express in New York, where she applied data-driven insights to marketing
strategies and loyalty programmes. Ms. Yang holds a Ph.D. in applied
mathematics and statistics from the State University of New York at Stony
Brook and M.S. and B.S. degrees in mathematics from Seoul National University
in Seoul.

About the GSMA The GSMA represents the interests of mobile operators
worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the
world's mobile operators, as well as more than 200 companies in the broader
mobile ecosystem, including handset makers, software companies, equipment
providers, Internet companies, and media and entertainment organisations. The
GSMA also produces industry-leading events such as the Mobile World Congress
and Mobile Asia Expo.

For more information, please visit the GSMA corporate website at
or Mobile World Live, the online portal for the mobile communications
industry, at . 

Contact: Abigail Faylor (London), +44 (0)2070 670 851,, Ava Lau (Hong Kong), +852 2533 9928,; GSMA Press Office:
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