River Island and Adidas Join Forces

                     River Island and Adidas Join Forces

  PR Newswire

  LONDON, May 24, 2012

LONDON, May 24, 2012 /PRNewswire/ --

River Island has collaborated with Adidas, the Official Sportswear Partner of
the London 2012 Olympic and Paralympic Games, to create a Team GB collection.

(Photo:
http://www.riverisland.com/Online/men/jewellery/bracelets/links-of-london-red-team-gb-wrist-band--261282


The range unites fashion with sport and reflects the diverse style of the home
and focal point of this year's Games in East London.

The collection includes jersey separates and both women and men's t-shirts in
the Team GB colours of red, white and blue. Unique placements and bold
treatments of the official Team GB logo give the pieces an individual twist.

There will also be a selection of more fashion orientated pieces like cropped
vests featuring metallic detailing; Union Jack printed hoodies, and body-con
style dresses with lion motifs.

This exclusive Team GB range is only available in River Island stores and
online at riverisland.com from 28th May 2012.

About  River Island

With over 60 years of fashion retailing experience, River Island is one of the
most successful companies on the High Street. River Island has nearly 300
stores across the UK, Ireland and internationally throughout Asia, the Middle
East and Europe. River Island is known for its stylish and affordable fashion
and the unique touches we bring to our collections, which give us standout
from the rest of the High Street. Our customers love us for our great
going-out looks, amazing denim and fabulous shoes and bags, as well as being
the perfect place to pick up everything you could need to get a complete
head-to-toe look. At River Island we try really hard to bring new and original
fashion to you, with design at the heart of absolutely everything we do.
Almost everything is designed in-house and with one of the largest design
teams on the High Street this means we can have fabulous new fashion arriving
in-store and online every single week.

Contact: For further information or images please contact Melissa Collins on
+44(0)207-518-1601 or email Melissa.collins@river-island.com