Tesla Expands Retail Network Before Model S Deliveries

Tesla Expands Retail Network Before Model S Deliveries 
First U.S. Store of the Year Opening This Week in White Plains, New
PALO ALTO, CA -- (Marketwire) -- 05/24/12 --  Tesla Motors (NASDAQ:
TSLA) is growing its network of retail stores across the United
States in preparation for deliveries of Model S, the world's first
premium electric sedan. This Friday, Tesla will open its first U.S.
store of the year at The Westchester shopping center in White Plains,
New York.  
Tesla is reinventing the car-buying experience with its unique retail
model. Tesla Westchester, the first store of its kind on the East
Coast, will feature a hands-on exhibit of the Model S drivetrain, a
Design Studio where customers can customize their own Model S, and an
interactive touchscreen experience designed to engage and inform
customers about Tesla's advanced technology and the benefits of
driving electric. The store will open with four Model S Betas on
display, a record number of vehicles at a Tesla store opening.  
"Our sales strategy is very different from the rest of the automotive
industry -- we put our stores in high foot-traffic locations so we
can tell as many people as possible about Tesla's incredible cars,"
says George Blankenship, Tesla's vice president of worldwide sales
and ownership experience. "Opening our own stores allows us to ensure
consumers interested in learning more about Tesla will receive an
amazing customer experience from the moment they walk through the
Tesla Westchester will be the 22nd company-owned store worldwide. The
company will open four additional stores this summer at 3rd Street
Promenade in Santa Monica, California, Fashion Square in Scottsdale,
Arizona, Washington Square in Portland, Oregon, and on Lincoln Road
in Miami Beach, Florida. These stores will expand Tesla's "new retail
experience" to both new and existing markets.  
Model S was designed from the ground up as an electric car.
Engineered for performance, it offers a premium ride, great handling
and accelerates from 0 to 60 miles per hour in as little as 4.4
seconds. With seating for five adults and two children in optional
rear-facing seats, plus ample cargo space, Model S blends smart
design with cutting-edge technology. The 17" in-dash touchscreen wi
wireless capabilities allows for streaming radio, navigation and web
browsing. Model S is offered with three battery pack options to suit
a variety of drivers' needs, and can be recharged using any
conventional outlet. Tesla has more than 10,000 reservations for
Model S worldwide.  
Tesla's attention to a high quality customer experience extends to
vehicle service. Tesla owners can service their cars at one of
Tesla's regional service centers. In addition, Tesla Rangers travel
from service hubs to perform annual inspections, firmware upgrades
and other maintenance at customers' homes or offices.  
About Tesla
 Tesla's goal is to accelerate the world's transition to
electric mobility. Palo Alto, California based Tesla designs and
manufactures EVs and EV powertrain components for partners such as
Toyota and Daimler. Tesla has delivered more than 2,250 Roadsters to
customers worldwide. Model S, the first premium sedan to be built
from the ground up as an electric vehicle, begins deliveries in June
Forward-Looking Statements
 Certain statements in this press release,
including statements regarding the initial delivery date of Model S,
Model S performance characteristics and Tesla store opening plans,
are "forward-looking statements" that are subject to risks and
uncertainties. These forward-looking statements are based on
management's current expectations, and as a result of certain risks
and uncertainties, actual results may differ materially from those
projected. Various important factors could cause actual results to
differ materially from those in the forward-looking statements,
including the risks and uncertainties identified under the sections
captioned "Risk Factors" and "MD&A" in Tesla's Form 10-Q filed on May
10, 2012. Tesla disclaims any obligation to update information
contained in these forward-looking statements. 
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Media Contact: 
KC Simon
Tesla Motors
(650) 387-4393 
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