Bona Film Group and RealD Sign Agreement to Equip 100 Cinema Screens Across China with RealD 3D Technology

  Bona Film Group and RealD Sign Agreement to Equip 100 Cinema Screens Across
  China with RealD 3D Technology

Business Wire

BEIJING & LOS ANGELES -- May 23, 2012

RealD Inc. (NYSE: RLD), a leading global licensor of 3D technologies, and Bona
Film Group Limited (NASDAQ: BONA), a leading film distributor in China,
announced today an agreement to install RealD 3D technology on one hundred
cinema screens across the Bona theatre circuit in China. Installations have
already begun with Bona planning to install RealD 3D technology at each of the
company’s eleven theatre locations.

“3D technology gives moviegoers a more immersive visual experience, which
takes the movie business to a new level,” said Dong Yu, Chairman and CEO of
Bona Film Group. “Bona strives for the highest industry standard, both in
movie production and exhibition, which is why we selected RealD to equip all
of our locations with the latest 3D technology. With RealD, our theatres will
deliver a crisper image, fully utilizing the advantages of 3D technology to
bring audiences an experience that is more real.”

“We share Bona’s commitment to using state-of-the-art technology to deliver a
brighter and more lifelike cinema experience to moviegoers,” said Edman Chan,
RealD General Manager of Greater China, Southeast Asia and Korea for Cinema.
“RealD technology delivers 3D brightness that surpasses other 3D technologies
and big screen brands. This advantage gives audiences a better entertainment
experience and is a key reason for RealD’s expanding theatre network in
China.”

RealD 3D is currently available on approximately 650 cinema screens in China
with screen commitments totaling approximately 1,400 screens in the territory.

Globally, RealD is the world’s most widely used 3D cinema technology with
approximately 20,200 screens equipped with RealD 3D (as of March 23, 2012) by
approximately 900 exhibitors in 68 countries around the world.

About RealD Inc.

RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD’s
extensive intellectual property portfolio is used in applications that enable
a premium 3D viewing experience in the theater, the home and elsewhere. RealD
licenses its RealD Cinema Systems to motion picture exhibitors that show 3D
motion pictures and alternative 3D content. RealD also provides its RealD
Display, active and passive eyewear, and RealD Format technologies to consumer
electronics manufacturers and content producers and distributors to enable the
delivery and viewing of 3D content. RealD’s cutting-edge 3D technologies have
been used for applications such as piloting the Mars Rover.

RealD was founded in 2003 and has offices in Beverly Hills, California;
Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and
Tokyo, Japan. For more information, please visit our website at www.reald.com.

About Bona Film Group Limited

Bona Film Group Limited (NASDAQ: BONA) is a leading film distributor in China,
with an integrated business model encompassing film distribution, film
production, film exhibition and talent representation. Bona distributes films
to Greater China, Korea, Southeast Asia, the United States and Europe, invests
and produces movies in a variety of genres, owns and operates eleven movie
theaters and manages a range of talented and popular Chinese artists.

For more information about Bona, please visit http://www.bonafilm.cn.

Cautionary note on forward-looking statements

This press release includes forward-looking information and statements,
including but not limited to: statements concerning the anticipated rollout of
RealD 3D technology across the Bona Film Group circuit and the growth of the
3D cinema industry in China. These statements are based on RealD’s current
expectations and beliefs, as well as a number of assumptions concerning future
events. Such forward-looking statements are subject to known and unknown
risks, uncertainties, assumptions and other important factors, many of which
are outside RealD’s control that could cause actual results to differ
materially from the results discussed in the forward-looking statements.
RealD’s annual and quarterly reports include a more detailed discussion of the
risks and uncertainties that may cause that could cause actual results to
differ materially from the results discussed in the forward-looking
statements.

RealD undertakes no obligation to update publicly the information contained in
this press release, or any forward-looking statements, to reflect new
information, events or circumstances after the date they were made, or to
reflect the occurrence of unanticipated events.

© 2012 RealD Inc. All Rights Reserved

Contact:

Media contact:
RealD
Rick Heineman, 310-385-4020
rheineman@reald.com
or
Bona Film Group Limited
Ms. Wang Lei, +86-10-5928-3663-264
ir@bonafilm.cn
or
Investor contact:
RealD
Erik Randerson, CFA, 424-702-4317
eranderson@reald.com
 
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