BodyMedia Raises $12 Million to Expand Wireless Body Monitoring Business

   BodyMedia Raises $12 Million to Expand Wireless Body Monitoring Business

Comcast Ventures Leads New Round of Funding, Joined by Existing Investors

PR Newswire

SAN DIEGO, May 23, 2012

SAN DIEGO, May 23, 2012 /PRNewswire/ -- BodyMedia, Inc., pioneers of wearable
body monitors, today announced the completion of a $12 million funding round.
The new influx of capital will help the company expand into new mobile health
markets, develop new products and applications, and extend its 70-patent IP
portfolio. Majority investor in the round is first-time participant Comcast
Ventures, joined by previous investors Draper Fisher Jurvetson ePlanet, Draper
Triangle Ventures, Ascension Health Ventures and InCube Ventures.

BodyMedia develops body sensing technology used to gather and analyze
physiological and lifestyle information. Its flagship armband systems
continuously track calories burned, physical activity levels and sleep
patterns, collecting 5,000 data points per minute. Companion software helps
wearers use this information to make decisions that impact health outcomes.
BodyMedia armbands are recommended by doctors and weight loss professionals,
integrated into programs like the Jillian Michaels 360 Weight Loss Navigator,
utilized by companies such as Jenny Craig, and available through various
retail and online outlets.

The new funding, which includes $2.7 million reported mid-round, will advance
BodyMedia's business plan to extend its platform to new users and markets such
as diabetes management, sleep disorders, and remote elder care and safety.
Recent initiatives supporting this road map include collaboration with Avery
Dennison Medical Solutions to develop a disposable seven-day body-monitoring
patch.

"For more than 13 years, we have developed cutting-edge body sensing
technology used for weight management and select medical applications," said
BodyMedia CEO Christine Robins. "The emerging convergence of healthcare,
technology and consumerism provides an ideal launching pad for us to build on
that heritage by introducing new body monitoring solutions tailored to
managing a much broader range of health issues. Both our investors and our new
board members recognize the business opportunity and will be instrumental in
helping us accelerate our plan to become a major force in mobile health."

"Analysts are forecasting a 47% annual growth rate in the wearable sensor
market over the next few years, so there is big business potential in this
space," said Michael Yang, Managing Director, Comcast Ventures. "BodyMedia has
both proven technology and a clear road map for growth. We are excited about
its potential to really change people's lives."

Yang is joining the BodyMedia board alongside John Miclot, President and CEO
of clinical-stage biotechnology company Tengion and former chief executive of
sleep and respiratory care medical supply company Respironics (now Philips
Respironics), and Linda Hall Keller, who has served in executive positions at
UnitedHealth Group and MinuteClinic.

Robins is a presenter at the 7th Annual Wireless Health Convergence Summit
this week in San Diego, where she was selected to co-lead "Convincing the
Consumer: Industry Presentations on Wellness & Fitness" at 1:30 pm today at
the Manchester Grand Hyatt.

About BodyMedia, Inc.
When your body talks, BodyMedia listens. BodyMedia has been unlocking and
deciphering secrets of the body since 1999. Headquartered in Pittsburgh, PA,
BodyMedia is the pioneer in developing and marketing wearable body monitors
that equip consumers with information they can use to make sweeping changes to
their own health and wellness beginning with weight management and soon to
include management of other conditions affected by lifestyle choices. The
BodyMedia platform is the only system of its kind that is registered with the
FDA as a Class II medical device and that has been clinically proven to
enhance users' weight loss by up to three times (vs behavioral support alone,
data on file). For more information, visit www.bodymedia.com.



SOURCE BodyMedia, Inc.