Experian Marketing Services acquires Conversen, a revolutionary technology platform that powers more robust campaign management

  Experian Marketing Services acquires Conversen, a revolutionary technology
             platform that powers more robust campaign management

Acquisition accelerates Experian Marketing Services' momentum in offering
clients best-in-class cross-channel marketing products and services

PR Newswire

NEW YORK, May 21, 2012

NEW YORK, May 21, 2012 /PRNewswire/ -- Experian Marketing Services, a leading
provider of data, analytics and marketing technologies, today announced it has
acquired Conversen. Conversen is a pioneer in developing interaction
management technologies that enable marketers to create fully integrated,
cross-channel conversations through mobile, Web, social, email and traditional
channels.

To encourage advocacy and deepen customer loyalty, marketers are quickly
moving away from channel marketing and are focusing on implementing
coordinated, personable and highly relevant data-driven conversations. The
acquisition of this industry-leading campaign management technology further
strengthens Experian Marketing Services' integrated marketing suite and
provides even more flexibility, efficiency and precision to clients'
engagement strategies.

"As the complexity and demand for more data-driven marketing grows, it's
paramount that Experian Marketing Services stays ahead of these shifts and
continues to offer an intuitive, flexible product set that enables clients to
engage in consistent, meaningful dialogues with their customers across all
relevant channels," said Matt Seeley, president, Experian Marketing Services.
"The acquisition of Conversen aligns with our commitment to invest
aggressively in cross-channel marketing and complements our powerful suite of
customer-centric marketing services that better connect our clients with their
customers. We fully expect this acquisition to have a tremendous and
immediate, positive impact on our clients' programs."

Philip Chischportich of Conversen added, "Our mutual high regard for — and
focus on — our clients, along with Experian Marketing Services' global scale,
deep roots in direct-to-consumer marketing and diverse industry experience,
made this a win-win for both organizations and our clients. Experian Marketing
Services has a proven track record of developing and acquiring innovative
technologies, leveraging emerging channel preferences and maximizing return on
investment for its high-performing marketing clients. This strategic business
approach matches our growth plans, and we're thrilled about becoming part of
their team."

To learn more about Experian Marketing Services, please visit
http://www.experianmarketingservices.com.

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed customer data and insight,
digital-marketing technologies and data management services into multiple
regions around the globe. By helping marketers more effectively target and
engage their best customers with meaningful communications across both
traditional and digital media, Experian Marketing Services enables
organizations to encourage brand advocacy while creating measurable return on
marketing investment. For more information, please visit
http://www.experian.com/marketingservices.

About Experian
Experian® is the leading global information services company, providing data
and analytical tools to clients around the world. The Group helps businesses
to manage credit risk, prevent fraud, target marketing offers and automate
decision making. Experian also helps individuals to check their credit report
and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended 31 March
2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44
countries and has its corporate headquarters in Dublin, Ireland, with
operational headquarters in Nottingham, UK; California, US; and Sao Paulo,
Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered
trademarks of Experian Information Solutions, Inc. Other product and company
names mentioned herein are the property of their respective owners.

About Conversen
Burlington MA-based Conversen, Inc. is a SaaS marketing technology company
with a proprietary platform designed to help marketers plan, execute, optimize
and manage multi-stage, multi-channel marketing interactions.  Supporting
output in all channels, (email, web, social, mobile, digital print, variable
data and variable XML), Conversen's technology is changing the way marketing
campaign production happens, cutting both time and expense from a process that
more traditionally involved multiple tools.

Contact:

Matt Tatham
Experian Marketing Services
Public Relations
1 212 380 2939
matt.tatham@experian.com

Scott Anderson
Experian Marketing Services
Public Relations
1 714 830 3185
scott.n.anderson@experian.com

SOURCE Experian Marketing Services