SHAW’S® Launches Sizzlin’ Summer Giveaway Collect & Win Game

  SHAW’S® Launches Sizzlin’ Summer Giveaway Collect & Win Game

   Shoppers collect game tickets for a chance to win their share of prizes
                  including a guaranteed $1 million* winner!

Business Wire

WEST BRIDGEWATER, Mass. -- May 18, 2012

Beginning today, SHAW’S® Supermarket shoppers may come home with more than
just hot dogs and potato chips after their summer shopping trip. During SHAW’S
Sizzlin’ Summer Giveaway, customers can collect game tickets for a chance to
win their share of millions of prizes including cars, boats, vacations, gift
cards, free products, and many cash prizes, including a guaranteed $1 million*
prize. Customers can earn game tickets through August 23, 2012, while game
ticket supplies last at participating SHAW’S and Star Market® locations.

“SHAW’S Sizzlin’ Summer Giveaway is going to provide some exciting
opportunities for customers to win some life-changing prizes, including a
guaranteed $1 million winner,” said Mike Stigers, president, SHAW’S. “As we
launch into the summer season, the Sizzlin’ Summer Giveaway will help us
showcase our stores and products while creating a fun atmosphere for our
customers and associates. In addition, it encourages our customers to earn
game tickets by purchasing items important to their summer cooking and
entertaining.”

Customers can earn a game piece with qualifying purchases each time they shop
and can earn additional game pieces by using their SHAW’S Rewards Card® and
purchasing participating products in the store. Game boards are also
available, while supplies last, so customers can see how close they are to
winning a prize. In addition to the collect and win prizes, there will be
millions of instant win prizes and in-store discounts available.

There is no purchase necessary to enter or win. Visit
www.shaws.com/sizzlinsummer to see the Official Rules for details on how to
get a Game Ticket without a purchase, the Second Chance Drawing and other
important information. For more information about SHAW’S, please visit
www.shaws.com or connect with us on Facebook at www.facebook.com/shaws. For
official company news and industry information follow us on Twitter at:
www.twitter.com/shawsPR.

*$1,000,000 Guaranteed Prize will be awarded as a 30-year annuity, paid out in
equal installments of $33,333.33 a year, with no interest accruing. If not won
in the Game, there will be a Second Chance Drawing to award the $1,000,000
Guaranteed prize.

About SHAW’S Supermarkets
SHAW’S, OSCO and STAR MARKET are part of the nationwide SUPERVALU INC. (NYSE:
SVU) family of grocery stores. Shaw’s is one of the oldest continuously
operated supermarkets in the United States with its roots dating to 1860.
Throughout five New England states, there are 169 store locations employing
approximately 21,000 associates. For more information about Shaw’s, visit the
all-new web site at: www.shaws.com.

Contact:

SUPERVALU INC.
Steve Sylven
508-313-4454
Steve.sylven@supervalu.com