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Samsung Announces Retail Availability of its First Wi-Fi Capable SMART Camcorder and its Rugged Waterproof, Shockproof and

  Samsung Announces Retail Availability of its First Wi-Fi Capable SMART
  Camcorder and its Rugged Waterproof, Shockproof and Dustproof* Pocket

Available now, the QF20 features a touch screen for intuitively sending videos
via Wi-Fi on the go, and the W300 is ideal for outdoor adventurers looking for
                          a ‘multi-proof’ camcorder

Business Wire

RIDGEFIELD PARK, N.J. -- May 16, 2012

Samsung Electronics America Inc., a market leader and award-winning innovator
in consumer electronics, announced the nationwide retail availability of two
highly-anticipated full HD camcorders, the QF20 SMART Camcorder and the rugged
W300 pocket camcorder. Both camcorders offer unique feature sets that meet the
video demands of a variety of different users, including those who are
constantly connected and want the instant gratification of sharing videos, and
the adventurist looking for a durable go-anywhere video companion.

To address the growing number of users accustomed to real-time sharing, the
Samsung QF20 SMART Camcorder features Wi-Fi connectivity to instantly back up
and share videos with friends and family directly from the camcorder.
User-friendly features like the QF20’s 2.7-inch LCD with an intuitive touch
screen interface make it an ideal choice for the connected user who wants to
seamlessly share videos to social networking sites like YouTube, Facebook, and
Picasa. The Samsung QF20 also includes an impressive 20x optical zoom, making
it easy to get close to the action, such as recording a school play from the

Just in time to capture the spring season’s sporting events and other outdoor
activities, the W300’s rugged design is ideal for shooting 1080p full HD video
in a range of conditions. It is waterproof up to 15 feet, shockproof from
heights of 6 feet and dustproof* – making it an extremely reliable pocket
camcorder to take on popular outdoor activities, such as snorkeling, hiking,
playing in the sand, biking, and swimming in a pool. The W300 features an
anti-fog coating, and offers an Auto Aqua mode that senses the camera is
underwater and corrects the color to ensure rich and true-to-life images.

“Samsung’s 2012 camcorders balance innovative features, such as Wi-Fi
connectivity and shooting underwater full-HD videos, with ease of use – making
them approachable for all consumers,” said Reid Sullivan, Senior Vice
President of Mobile Entertainment, Samsung Electronics America. “The QF20
builds on the success of last year’s Q10 as an easy-to-use and affordable HD
camcorder that now combines a touch screen LCD and Wi-Fi capabilities for
instant uploading to popular social media sites. Additionally, the W300’s
waterproof, shockproof and dustproof design makes it this season’s must-have
gadget for capturing videos of the exciting outdoor activities and trips that
the warm weather brings.”

The Samsung QF20’s Advanced Wireless Features

With the wireless capabilities of the QF20, uploading videos to YouTube and
Facebook is seamless and easy. From any Wi-Fi hotspot, users can send videos
directly from the camcorder with the touch of a button. The newly-developed
login browser featured on the QF20 allows the camcorder to connect to a Wi-Fi
hotspot in hotels, airports, coffee shops or other locations which may require
visiting a landing page before gaining access to an internet connection.
Additionally, with integrated Samsung TV Link feature, the QF20 can wirelessly
connect to a TV or Blu-ray player, so videos can be played on the home’s
largest screen without the tangling of component cables. The QF20 also
features Samsung’s AllShare™, a proprietary technology that makes content
sharing with a variety of devices easy, thus powering the PC Auto Backup
feature so the QF20 can wirelessly transfer videos to a computer for storage.

Easy, Comfortable and Creative Shooting with the QF20

Continuing the success of the Q10, the QF20 features Samsung’s innovative
Switch Grip 2.0 handle design for comfortable control when shooting with
either hand, or in any direction. The QF20 can rotate 180-degrees to capture
video at different angles and users can quickly switch hands without missing
any action. Plus, the one-button control for video record and playback makes
the QF20 extremely easy to use and ideal for users at any level.

The QF20 SMART Camcorder features Optical Image Stabilization, OIS Duo, to
help reduce motion blur and a new 5MP BSI CMOS Sensor that produces videos
that are crisp with true-to-life clarity and color. The QF20 includes
Samsung’s Art Time Lapse, a setting that takes still photos at preset time
intervals and then speeds up the slow passage of time to create a unique time
lapse effect.

The Multi-Proof and Flexible W300 Excels in Many Shooting Conditions

The Samsung W300 rugged pocket camcorder is designed to be the ideal companion
for outdoor enthusiasts or anyone looking to enjoy carefree video shooting.
While the W300’s waterproof, shockproof and dustproof* features make it
optimal for shooting videos in extreme conditions, it’s also a compact and
easy-to-use camcorder that adults can feel confident giving to children who
are eager to start making their own movies.

Beyond its multi-proof rugged design, the W300 features a 29.6mm wide-angle
lens, a crisp 2.3-inch LCD, and a built-in USB port for convenient charging,
and transferring video files to a computer. Plus, with the Record/Pause mode,
the W300 can briefly pause and then restart the video recording process
without creating a new file, making it easier to edit and share videos.
Available in orange, red and black, the W300 gives users a range of choice to
match their unique personalities.

Creative Editing Features, No Computer Needed

Both new Samsung camcorders feature creative options that will bring videos to
life, without the need for any previous editing experience. In fact, videos
recorded with the QF20 and W300 can be edited directly on the camcorder, and
no computer is needed to use features such as My Clip and Smart Background
Music 2.0. My Clip allows the user to bookmark the most important parts of the
action – as it is happening live – so during playback, the best moments can be
shared as a highlights montage. The upgraded Smart Background Music 2.0 adds
another level to the entertainment experience by allowing users to sync their
music, and automatically adjust the volume over or under a video clip.

Pricing and Availability

The QF20 SMART Camcorder (MSRP: $349.99) and the W300 pocket camcorder (MSRP:
$159.99) are available now from authorized Samsung retailers. For more
information on the QF20 and W300 and Samsung’s full line of camcorders, please

*Waterproof up to 30 minutes maximum and in up to 3 meters of water. Please
note: camera is not considered waterproof when the USB arm is exposed.
Shockproof is “IPX8 rated” to 2 meters. Dustproof is “IP5X rated.”

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA),
a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad
range of award-winning, digital consumer electronics and home appliance
products, including HDTVs, home theater systems, MP3 players, digital imaging
products, refrigerators and washing machines. A recognized innovation leader
in consumer electronics design and technology, Samsung is the HDTV market
leader in the U.S. Please visit for more information.


Allison+Partners on behalf of:
Samsung Electronics. America, Inc.
Frank Filiatrault, 646-428-0617
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