Experian QAS Launches a Real-Time Data Enhancement Product

Experian QAS Launches a Real-Time Data Enhancement Product 
Prospect IQ(SM) Delivers Individualized Consumer Insight at the Point
of Contact 
BOSTON, MA -- (Marketwire) -- 05/15/12 --   Experian(R) QAS(R), a
part of Experian Marketing Services and a leading provider of address
verification software and services, today launched Prospect IQ(SM), a
data enhancement product that enables organizations to gain a deeper
understanding of their consumers by allowing them to leverage
Experian ConsumerView(SM) data and make effective business decisions
in real time. 
Prospect IQ delivers individualized consumer insight at the point of
contact, allowing businesses to prioritize high-value prospects and
ensure rapid follow-up and effective offer strategies. Organizations
are able to turn more visitors into customers through intelligent,
informed interactions that capitalize on consumer interest quickly
and effectively. This approach results in stronger return on
marketing spend, as well as increased profitability. 
"We are excited to add Prospect IQ to our core set of data quality
tools," said Thomas Schutz, senior vice president, general manager of
Experian QAS. "We have always helped companies to save money and
improve customer experience with accurate contact data. Now, with
Prospect IQ, we can enrich this data in real time, enabling dynamic,
customized offers that significantly impact the bottom line." 
The new service is completely hosted and does not require any
installation or data updates. For more information, please visit
About Experian QAS
 Experian QAS is an address data quality software
pioneer. The company's products capture, validate, cleanse,
standardize and enrich customer contact information. Established in
1990 with offices throughout the United States, Europe and Asia
Pacific, Experian QAS pro
vides data validation software and services
to more than 10,000 clients worldwide in retail, education,
healthcare, insurance, finance, government and other sectors. For
more information, visit http://www.qas.com. 
About Experian Marketing Services
 Experian Marketing Services
delivers best-in-breed customer data and insight, digital-marketing
technologies and data management services into multiple regions
around the globe. By helping marketers more effectively target and
engage their best customers with meaningful communications across
both traditional and digital media, Experian Marketing Services
enables organizations to encourage brand advocacy while creating
measurable return on marketing investment. For more information,
please visit http://www.experian.com/marketingservices. 
About Experian 
 Experian is the leading global information services
company, providing data and analytical tools to clients around the
world. The Group helps businesses to manage credit risk, prevent
fraud, target marketing offers and automate decision making. Experian
also helps individuals to check their credit report and credit score,
and protect against identity theft.  
Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended
31 March 2012 was US$4.5 billion. Experian employs approximately
17,000 people in 44 countries and has its corporate headquarters in
Dublin, Ireland, with operational headquarters in Nottingham, UK;
California, US; and Sao Paulo, Brazil. 
For more information, visit http://www.experianplc.com. 
Experian and the Experian marks used herein are service marks or
registered trademarks of Experian Information Solutions, Inc. Other
product and company names mentioned herein are the property of their
respective owners. 
Erin Haselkorn
Experian QAS Public Relations
1 617 385 6700
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