Ybrant to Buy US$283 Million (INR 1500 Crores) Business from Experian

  Ybrant to Buy US$283 Million (INR 1500 Crores) Business from Experian

Business Wire

HYDERABAD, India -- May 10, 2012

Ybrant Digital, the leading global digital marketing company announced today
that it has entered into an agreement to purchase PriceGrabber, LowerMyBills,
and ClassesUSA.com.

Experian, the global information services company, announced the news
simultaneously in London today on an agreement to sell PriceGrabber, its price
comparison shopping business which powers Yahoo! and MSN shopping.
LowerMyBills.com, the one-stop destination that offers savings through
relationships with more than 500 service providers across multiple categories,
including home loans, credit cards, auto and health insurance, and
long-distance and wireless services. ClassesUSA.com, is the leading online
higher-education portal with 2 million visitors and 300 accredited college and
university partners. This will add a business of US$283 million and employee
strength of over 300, at an agreed consideration of US$175 million (INR 930

Steve Krenzer who is the President of Experian Interactive will continue to
lead the new group by joining the Ybrant Digital family. “I am very excited to
join the Ybrant team. With Ybrant’s global footprint and our leading sites the
combined group will make us the pacesetter globally.” said Krenzer.

With this significant move Ybrant will nearly double its current revenues. “By
adding these established brands to Ybrant, we will offer interesting new
products, and a world class lead generation platform.” Said Suresh Reddy,
Chairman and CEO of Ybrant Digital.

Experian Interactive is currently one of the top five internet advertisers in
the US. Ybrant is one of the leading digital advertisers in the global markets
outside of the US. This is Ybrant’s second successful foray into acquiring
premium destination sites. The company successfully acquired Lycos.com in
2010. By acquiring these three established Internet brands and combining
forces, Ybrant becomes the leader in many key digital marketing areas

Experian and Ybrant are committed to completing this transaction as quickly as
possible, subject to various conditions and events by Ybrant, including the
initiation in trading in Ybrant Digital Limited shares on the Bombay Stock


Nadia Ridout-Jamieson
Director of Investor Relations
+44 (0)20 3042 4215
James Russell
Communications Director, UK&I and EMEA
RLM Finsbury
Rollo Head
+44 (0)20 7251 3801
Don Hunter
Ybrant Digital Limited
Rema Sujeeth
Sayeed Alam Khan
+91 40 45678925
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