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Eight O’Clock Coffee Company Goes One Cup At A Time with Keurig Single Cup Brewing System

  Eight O’Clock Coffee Company Goes One Cup At A Time with Keurig Single Cup
  Brewing System

Green Mountain Coffee Roasters, Inc. and Eight O’Clock Coffee Company partner
        to bring a new selection of beverages to the Keurig portfolio

Business Wire

WATERBURY, Vt. & MONTVALE, N.J. -- May 02, 2012

Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), a leader in
specialty coffee and single serve brewing systems, and Eight O’Clock Coffee
Company (a member of the Tata Global Beverages family of brands), America’s #1
Whole Bean Coffee brand in grocery (Nielsen, 52 Wks Ended March 31, 2012),
announce the companies have reached a multiyear agreement to make Eight
O’Clock[®] coffee, Tetley^® tea, and Good Earth^® tea available in K-Cup^® and
Vue^™ packs for Keurig^® Single Cup Brewing systems. Financial terms of the
agreement were not disclosed.

Eight O’Clock Coffee Company and GMCR plan to make a select offering of Eight
O’Clock[®] coffee K-Cup^® packs available through in-home and away-from-home
channels, as well as on GMCR’s consumer direct websites, www.Keurig.com and
www.GreenMountainCoffee.com, throughout the U.S. and Canada beginning in fall
2012. In the U.S, Tetley^® teas, and in the U.S. and Canada, Good Earth^® teas
intend to join the K-Cup^® pack collection in 2013.

"For generations, millions of coffee lovers have enjoyed brewing the fresh
taste of high-quality Eight O'Clock[® ]coffee. Now they will have a whole new,
convenient way to make America's original gourmet coffee with Keurig^®,
America's favorite single cup brewing system," says David Allen, Sr. VP, Sales
& Marketing at Tata Beverage Group’s US Region. "We look forward to working
with GMCR to make the top-selling whole bean coffee brand into a successful
single cup coffee."

The choice of coffee-loving Americans since 1859, Eight O’Clock[®] coffee is
best known for its #1-selling whole bean coffees in grocery (Nielsen, 52 Wks
Ended March 31, 2012), offering a full line of gourmet coffee varieties in
retailers throughout the country. Over 150 years later, Eight O’Clock[®] is as
fresh as ever, entering the fast-growing, high-quality, and ultra-convenient
world of single serve coffee with Eight O’Clock[®] coffee K-Cup^® packs.

“This new relationship will provide Keurig^® brewer owners with additional
choice by having Eight O’Clock[®] coffee, Tetley^® tea, and Good Earth^® tea
readily available for their brewers,” says Lawrence J. Blanford, GMCR
President and CEO. “With this agreement, we are excited to once again deliver
upon our promise of supplying unsurpassed quality, variety, and convenience in
the Keurig^® system.”

GMCR’s Keurig^® Single Cup Brewers for in-home and office use utilize
patented, innovative brewing and single-cup technology to deliver a
fresh-brewed, perfect cup of coffee, tea, or cocoa every time at just the
touch of a button. According to the NPD Group^®, Keurig^® Single Cup Brewers
were the top four bestselling coffee makers during GMCR’s fiscal second
quarter 2012 by dollar sales.

About Eight O’Clock Coffee

Eight O’Clock Coffee has been delighting coffee lovers for over 150 years and
was named one of ‘America’s Greatest Brands’ in 2010. Best known for their
#1-selling whole bean coffee in grocery and top-rated 100% Colombian coffee,
Eight O’Clock offers a full line of gourmet coffee varieties in ground and
whole bean forms. Eight O’Clock Coffee is headquartered in Montvale, NJ,is
roasted and packaged in Landover, Maryland and available at most U.S.
retailers where groceries are sold. Eight O’Clock is part of the Tata Global
Beverages family of brands. For more information about Eight O’Clock Coffee,
visit www.EightOClock.com.

About Tetley Tea

Tetley has been known as an industry leader in creating a variety of delicious
teas since it began producing tea over 170 years ago. Tetley is part of the
Tata Global Beverages family of brands and has a long-standing relationship
with the Ethical Tea Partnership, an organization that monitors living and
working conditions on tea estates. All Tetley branded tea, including flavored
and decaffeinated varieties, will also be part of the Rainforest Alliance
certification program, which is scheduled for completion by 2016. To learn
more about Tetley Tea, visit www.TetleyUSA.com.

About Good Earth Tea

One of the first American herbal companies and a leader in specialty tea, Good
Earth Tea brings authentic, full flavored teas from around the world to the
U.S. via a wide variety of unique blends. Good Earth Tea offers a tea
adventure like no other, combining rich flavors from around the world into
aromatic blends such as Sweet & Spicy, Green Tea Lemongrass, and Superfruit
White Tea with Mangosteen and Mango. Good Earth Tea is part of the Tata Global
Beverages family of brands. For more information, visit www.GoodEarthTea.com.

About Green Mountain Coffee Roasters, Inc.

As a leader in specialty coffee and coffee makers, Green Mountain Coffee
Roasters, Inc. (GMCR) (NASDAQ: GMCR), is recognized for its award-winning
coffees, innovative Keurig^® Single Cup brewing technology, and socially
responsible business practices. GMCR supports local and global communities by
offsetting 100% of its direct greenhouse gas emissions, investing in
sustainably-grown coffee, and donating at least five percent of its pre-tax
profits to social and environmental projects.

GMCR routinely posts information that may be of importance to investors in the
Investor Relations section of its website, including news releases and its
complete financial statements, as filed with the SEC. The Company encourages
investors to consult this section of its website regularly for important
information and news. Additionally, by subscribing to the Company’s automatic
email news release delivery, individuals can receive news directly from GMCR
as it is released.

GMCR Forward-Looking Statements

Certain statements contained herein are not based on historical fact and are
“forward-looking statements” within the meaning of the applicable securities
laws and regulations. Generally, these statements can be identified by the use
of words such as “anticipate,” “believe,” “could,” “estimate,” “expect,”
“feel,” “forecast,” “intend,” “may,” “plan,” “potential,” “project,” “should,”
“would,” and similar expressions intended to identify forward-looking
statements, although not all forward-looking statements contain these
identifying words. Owing to the uncertainties inherent in forward-looking
statements, actual results could differ materially from those stated here.
Factors that could cause actual results to differ materially from those in the
forward-looking statements include, but are not limited to, the impact on
sales and profitability of consumer sentiment in this difficult economic
environment, the Company’s success in efficiently expanding operations and
capacity to meet growth, the Company’s success in efficiently and effectively
integrating the Company’s acquisitions, the Company’s success in introducing
and producing new product offerings, the ability of lenders to honor their
commitments under the Company’s credit facility, competition and other
business conditions in the coffee industry and food industry in general,
fluctuations in availability and cost of high-quality green coffee, any other
increases in costs including fuel, Keurig’s ability to continue to grow and
build profits with its roaster partners in the At Home and Away from Home
businesses, the Company experiencing product liability, product recall and
higher than anticipated rates of warranty expense or sales returns associated
with a product quality or safety issue, the impact of the loss of major
customers for the Company or reduction in the volume of purchases by major
customers, delays in the timing of adding new locations with existing
customers, the Company’s level of success in continuing to attract new
customers, sales mix variances, weather and special or unusual events, the
impact of the inquiry initiated by the SEC and any related litigation or
additional governmental investigative or enforcement proceedings, as well as
other risks described more fully in the Company’s filings with the SEC.
Forward-looking statements reflect management’s analysis as of the date of
this release. The Company does not undertake to revise these statements to
reflect subsequent developments, other than in its regular, quarterly earnings
releases.

GMCR-C

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Contact:

For Media:
GMCR’s Specialty Coffee Business Unit
Sandy Yusen, 866-968-2739
Director of Public Relations
sandy.yusen@gmcr.com
or
The S3 Agency
Public Relations Agency of Record
Tata Global Beverages US Region
Denise Blasevick, 973-257-5533
CEO
dblasevick@theS3agency.com
or
For Investors:
Green Mountain Coffee Roasters, Inc.
Suzanne DuLong, 802-488-2600
VP of Investor Relations and Corporate Communications
suzanne.dulong@gmcr.com