Fresh Harvest Engages Broker for Its AC LaRocco Brand

Fresh Harvest Engages Broker for Its AC LaRocco Brand 
Fresh Harvest Seeks to Expand Distribution of Its AC LaRocco Frozen
Pizza Brand With the Engagement of a Broker 
NEW YORK, NY -- (Marketwire) -- 05/01/12 --   Fresh Harvest Products,
Inc. (OTCQB: FRHV) (PINKSHEETS: FRHV) announced today that it has
signed an Agreement with Brogan Enterprises, Inc., ("Brogan"), to
establish sales and distribution for its AC LaRocco Frozen Pizza &
Frozen Food subsidiary. The goal of the Agreement is to take
advantage of Brogan's strong national relationships to increase
distribution, revenue and brand awareness of A.C. LaRocco's frozen
pizzas. 
Since its establishment in 2002, Brogan has built a solid reputation
in the club store distribution market, representing a variety of
companies and products, including frozen, deli, bakery, beverages,
and shelf stable products. Brogan has placed their clients in Costco,
Sam's Club BJ's and Wal-Mart. The Agreement between Fresh Harvest and
Brogan includes the territory of the entire USA and Canada.  
About Fresh Harvest Products, Inc.  
Fresh Harvest Products, Inc. is a natural and organic products
company in North America. Fresh Harvest participates in several
natural categories, principally frozen pizza, frozen food products
and snack products, with brands including Wings of Nature(TM), AC
LaRocco(TM) and TeAloe. We sell our products through specialty and
natural food distributors to stores, specialty supermarkets and
retailers. Fresh Harvest Products, Inc. is headquartered in New York
City. Additional information is available at
www.freshharvestproducts.com.  
Safe Harbor Statement Statements contained herein that are not based
upon current or historical fact are forward-looking in nature. Such
forward-looking statements reflect the Company's expectations about
its future operating results, performance and opportunities that
involve substantial risks and uncertainties. When used herein, the
words "anticipate," "believe," "estimate," "plan," "intend" and
"expect" and similar expressions, as they relate to Fresh Harvest
Products, Inc., or its management, are intended to identify such
forward-looking statements. These forward-looking statements are
based on information currently available to the Company and are
subject to a number of risks, uncertainties, and other factors that
could cause the Company's actual results, performance, prospects, and
opportunities to differ materially from those expressed in, or
implied by, these forward-looking statements. Factors that could
cause or contribute to such differences include, but are not limited
to, risk factors discussed in the Company's periodic reports and
other filings made with the U.S. Securities and Exchange Commission,
including its Annual Report for the year ending October 31, 2011
filed on Form 10-K. Except as required by law, the Company does not
undertake any obligation to release publicly any revisions to any
forward-looking statements to reflect events or circumstances after
the date hereof or for any other reason.  
Contact: 
Michael J. Friedman 
President & Chief Executive Officer 
Fresh Harvest Products, Inc. 
investorrelations@wings-of-nature.com  
 
 
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