Moshi Monsters: Moshling Zoo Knocks Brain Training From Top of Nintendo DS™ Chart to Make Video Game History

 Moshi Monsters: Moshling Zoo Knocks Brain Training From Top of Nintendo DS™
                       Chart to Make Video Game History

  PR Newswire

  LONDON, April 27, 2012

LONDON, April 27, 2012 /PRNewswire/ --

Moshi Monsters ' debut video game Moshi Monsters™: Moshling Zoo has become
the longest ever number one in Nintendo DS™ chart history by knocking
Nintendo's Dr. Kawashima's  Brain Training from the top spot .

 (Photo: http://photos.prnewswire.com/prnh/20120427/529040-a )  (Logo:
http://photos.prnewswire.com/prnh/20120427/529040-b )

Launched just six months ago in November 2011, Moshi Monsters™: Moshling Zoo
has made video game history by holding the top position for a record breaking
15 consecutive weeks.

The game has fought off stiff competition from Nintendo classics such as Mario
Kart DS, New Super Mario Bros, Professor Layton And The Spectre's Call and
Pokémon Black Version.

"This is the first video game we've ever published at Mind Candy so we're
delighted and amazed by how well it has done. We're lucky to have such a
passionate fanbase of Moshi players" said Michael Acton Smith, creator and CEO
of Moshi Monsters .

Developed by well-renowned US based gaming developer, Black Lantern and
published by Activision Publishing, Inc. (Nasdaq: ATVI ), Moshi Monsters™:
Moshling Zoo offers fans a fresh new take on the Moshi Universe by building on
the popularity of the collectable"Moshlings" (pets for your pet monsters),
and provides a new way to interact with their favorite characters.The game
featuresnew locations and an exclusive new Moshling - Nipper the Titchy
Trundlebot.From the common to the rare, there are 52 Moshlings to collect
including the elusive 'ULTRA-RARE' - find them if you can!Children can also
play new mini-games, educational style puzzles, as well as win awards and
trophies to take back to their zoo.

The monster success isn't just confined to the video game charts - the
recently released debut music album, Moshi Monsters: Music Rox! , reached
number four in the Official Music Charts this month ahead of Madonna and
Jessie J with no TV or promotional airplay. 

Moshi Monsters™: Moshling Zoo is available now on Nintendo DS™ priced
£29.99 (RRP) from GAME, Tesco, ASDA, Argos, Sainsbury's, Smiths, Amazon and
Play.com . The game has been classified PEGI 3, which means suitable for all.
For more information please visit http://www.moshlingzoo.com or
http://www.Activision.com .

Notes to editors:

About Mind Candy

Mind Candy is the kids entertainment company behind the hit global children's
brand Moshi Monsters . The company was founded in 2004 by Michael Acton Smith,
a UK-based entrepreneur who previously founded Firebox.com . For further
information visit http://www.mindcandy.com

About Moshi Monsters™

Moshi Monsters is an online world for boys and girls aged 6-12. The site is
filled with exciting characters, educational puzzles, nurturing play patterns,
customization tools and a social layer so kids can share, show-off and
communicate with their friends in a safe environment - similarly to the way
adults interact on Facebook.

Children choose from one of six virtual pet monsters - Furi, Poppet, Diavlo,
Zommer, Luvli and Katsuma - that they can create, name and nurture. Once their
pet has been customized, players can navigate their way around Monstro City,
taking the daily puzzle challenge to earn 'Rox' (virtual currency), playing
games, solving Super Moshi Missions, personalizing their room, showing off
their artwork, reading stories and communicating with friends in a safe
environment.

Since its launch in 2008, the site has accumulated over 60m registered users
worldwide.

Following its huge online success , Moshi Monsters has exploded from its
online base into the real world with an array of physical products including
best-selling toys, books, membership cards, trading cards, a chart topping
Moshi DS game and music album as well as the best selling kids magazine in the
UK!

For more information visit http://www.moshimonsters.com

Contact: For further information: Seventy Seven PR, moshi@77pr.co.uk, T:
+44-(0)207-492-0977 Or Nicola Duarte, Head of PR, Mind Candy,
nicola@mindcandy.com T: +44-(0)207-501-1926, M: +44-(0)7810-354-103, Twitter:
@nics_duarte. Annem Rehman, PR Assistant, Mind Candy, annem@mindcandy.com, T
+44-(0)20-7501-1915, Twitter: @rubyannem