Koss Introduces STRIVA: World's First Wi-Fi Headphone System to

Koss Introduces STRIVA: World's First Wi-Fi Headphone System to
Receive Music Directly From the Internet 
MILWAUKEE, WI -- (Marketwire) -- 04/25/12 --   Koss Corporation
(NASDAQ: KOSS), the U.S.-based creator of the world's first SP3
Stereophone in 1958, has unveiled STRIVA, a revolutionary new
headphone and in-ear monitor system with Wi-Fi technology that
receives music directly from the Internet without wires. 
"54 years ago my father revolutionized personal listening with the
first Koss SP3 stereophone," Michael J. Koss, President and CEO said.
"Today, thanks to the Internet, the revolution is in the air. Now all
of your favorite music can be streamed directly from the Internet to
our new headphones and in-ear monitors without wires using Koss
STRIVA technology." 
Michael Koss explained that the STRIVA development project commenced
nearly four years ago and yielded three significant technological
breakthroughs. They are STRIVA Core, MyKOSS online server and STRIVA
First, the STRIVA Core is a miniature battery-powered computer that
functions as a web server coupled with an assortment of Wi-Fi
components powerful enough to make any device wireless. The STRIVA
Core's Wi-Fi engine and microprocessor components are small enough to
nest on the surface of a U.S. dime. The STRIVA Core is built into all
STRIVA products, including the Koss STRIVA PRO headphones and in-ear
Koss STRIVA TAPs being released today. 
The second breakthrough is the MyKOSS server, designed to link
wirelessly with STRIVA products and connect them to remote Internet
broadcasting sites. The MyKOSS platform includes proprietary software
designed to scan the Internet for thousands of free streams and radio
stations that deliver music and audio content. The MyKOSS server acts
as a switch to direct the STRIVA headphones to the proper stream
based on "listener-customized" music channels. The STRIVA-enabled
headphone receives these special address instructions from the MyKOSS
server and links the headphone directly to music streams using
available wireless access points.  
Finally, all STRIVA products include the STRIVA CAP or Content Access
Point. This matchbook-sized wireless access point converts music from
a smartphone, music player or computer into a digital TCP/IP stack
and transmits it directly to STRIVA-enabled headphones or in-ear
monitors using Wi-Fi. The STRIVA CAP can be used in conjunction with
a wireless router for digital connections throughout the Internet, or
it can be used to create a direct local wireless connection whenever
a Wi-Fi router or hot spot is unavailable. 
"The Internet has been liberating music for over 10 years," Michael
Koss continued. "Now our STRIVA Wi-Fi technology
 will liberate music
lovers who can finally cut the cord and enjoy their favorite music
anywhere, anytime, without wires."  
STRIVA TAP in-ear monitors and STRIVA PRO full size headphones are
the first STRIVA products being introduced by Koss. 
STRIVA TAP is a tiny in-ear monitor measuring only 1.5 inches in
length. Unlike other in-ear cordless solutions, each pair of stereo
STRIVA TAPs does not require wires concealed in a headband to connect
the left and right earpieces together. Instead, microprocessors in
each earpiece continually synchronize the music to ensure quality
stereo sound is recreated consistently in both ears.  
STRIVA TAP allows users to control their listening experience using
innovative capacitive touch controls on the face of the device. Its
ultra-compact size and state-of-the-art design make it ideal for
those on the go.  
For those that prefer an over-the-ear headphone model, Koss has
introduced STRIVA PRO, which combines superior sound quality with
elegant design. STRIVA PRO features gesture-based controls on the ear
cup, allowing listeners to manage both channel and volume preferences
with the flick of a button or swipe of a finger. STRIVA PRO also
folds flat for storage and portability.  
Both STRIVA PRO and STRIVA TAP include a STRIVA CAP that plugs into
any headphone jack. STRIVA CAP creates an additional local music
channel for those who prefer listening to their own personal music
libraries or music apps like Pandora or Spotify. The STRIVA CAP plugs
into any smartphone, computer, radio or MP3 player with a headphone
"We created the STRIVA system with a specific focus on
personalization," Michael Koss said. "We developed a platform that
allows listeners to create their own music channels, based on their
preferences, using MyKOSS options to filter music by genre, artist,
or decade. Once the channel is set up, listeners can simply press a
button or touch a sensor to send a thumbs up or thumbs down back to
the MyKOSS server to remotely 'fine tune' the content delivered to
their personalized channels. Both models feature a new capacitive
touch control design that allows the listener to change volume,
switch channels or jump streams with a simple swipe or tap." 
All STRIVA products include access to the MyKOSS music management
system rolling out in Beta form at the time of the product launch. 
The MyKOSS site can be accessed with any standard Internet browser
like Explorer, Chrome or Safari using any smartphone, tablet, or
computer that has access to the Internet. Once an account is created,
the STRIVA products are mated to the user account and sent special
instructions on preferred wireless access points nearby when away
from home or the office.  
Custom channels are created based on the listener's preferences and
continue to be updated and improved every time the listener tunes in.
Koss has also developed a menu of options for the headphone slide and
button controls that the user can remotely modify on the product
itself through the MyKOSS website. Revised firmware for the new
settings is transmitted through Wi-Fi to the STRIVA products. 
"There have been many claims about home systems and products that use
the same radio signal band as Wi-Fi," Koss continued. "The Koss
STRIVA system is the first wireless Wi-Fi system of its kind in the
world. STRIVA-enabled headphones and in-ear monitors are the first
products to make a direct connection to the Internet without
dedicating a computer, smartphone, music player or tablet to the task
of gathering and serving music to you. STRIVA Core is the first Wi-Fi
enabled computer that you wear on your head, and the MyKOSS server
software is the first controller system of its type to exist in the
cloud. The system is not dependent on a customized bridge,
transmitting device or pre-determined restricted special network. It
runs on the existing Internet backbone. This means you can take your
Koss STRIVA headphones -- all on their own -- to any public Wi-Fi
hotspot and stay connected to the music you love. No strings
attached. The Revolution is in the air." 
Koss STRIVA products are being produced at the Koss factory in the
U.S. and are available exclusively at www.koss.com. 
About Koss Corporation  
Headquartered in Milwaukee, Wisconsin, Koss Corporation is known
worldwide for its high fidelity Stereophones and audio accessories
and digital audiophile compact recordings of American orchestras on
its Koss Classic Label. For more information, visit www.koss.com. 
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For more information:
Matt Braun
For Koss
(414) 270-8350
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