ngmoco and Kabam Partner to Bring Hardcore Social Games to Mobage™

  ngmoco and Kabam Partner to Bring Hardcore Social Games to Mobage™

   Kabam’s First Mobile Game for Android to Launch on Mobage Social Gaming
                            Platform, Summer 2012

Business Wire

SAN FRANCISCO -- April 25, 2012

Mobile social games leader ngmoco, LLC, a DeNA Co. Ltd (2432.T) company, and
Kabam, the leading developer of hardcore social games, have inked an agreement
to bring select game franchises to the Android platform through the Mobage™
social gaming platform worldwide. At DeNA’s Mobage Forum, attended by more
than a thousand developers last night in Tokyo, Japan, the companies announced
that the first Kabam title on Mobage will be available Summer 2012.

“We are focused on selecting the best-in-breed games for the diverse Mobage
catalog,” said Neil Young, CEO, ngmoco and director, DeNA. “We have been
impressed with Kabam’s success with hardcore social games on the web and iOS
and are excited to partner with them to bring some of their biggest franchises
to Android.”

Kabam recently expanded its portfolio to include mobile games with the launch
of Kingdoms of Camelot: Battle for the North on iOS. In its first month the
game has been downloaded more than one million times and quickly jumped to the
#1 spot on the Top Grossing Charts. The Kingdoms of Camelot franchise has
attracted nearly 20 million registered users worldwide.

“Kabam is off to a blockbuster start on mobile devices,” said Andrew Sheppard,
President of Kabam. “By creating games for multiple platforms, we are able to
work with the best partners in the industry and we’re excited to leverage
DeNA’s expertise on Android and Mobage’s advanced worldwide network.”

About Mobage

Mobage hosts over 50 third party developer and ngmoco developed games, with
many more titles in development. ngmoco’s mobile social entertainment network
offers chart-topping apps includingTiny Tower, Rage of Bahamut™,Ninja
Royale™and many popular games. Mobage supports games for everyone from city
building games likeWe Rule®, tocasual games such asZombie Farm®andTiny
Chef™,classic gamesincludingBlackjack!, Touch Hockey®, to core-game titles
such asSkyfall™, DragonCraft™,and Blood Brothers™. Mobage games are
available on the Apple® App Store^SMand Google Play™. Mobage
offersdevelopers access to a suite of features to enhance their mobile and
social gaming experience, including a payment API, marketing support and
analytics tools. To learn more about Mobage, visit: http://mobage.com. Apple
and App Storeare registered trademarks or trademarks of Apple Inc.

About ngmoco, LLC

ngmoco is a wholly owned subsidiary of DeNA Co., Ltd, the world's leading
social mobile gaming company. Headquartered in San Francisco and with studios
in New York and Portland, ngmoco creates and publishes games for the iPhone,
iPod touch, iPad and Android in collaboration with the best and brightest game
makers in the world. To witness the lives and minds of the ngmoco team at work
on the future of social mobile gaming, visithttp://www.ngmoco.com. ngmoco® is
a registered trademark of ngmoco, LLC in the United States and/or other
jurisdictions. Mobage is the registered trademark or trademark of DeNA Co.,
Ltd. in the United States and/or other jurisdictions. All other marks and
names are trademarks of their respective companies.

About Kabam

Kabam is the leader in the free-to-play, hardcore social games arena that is
transforming the traditional gaming industry. The company’s studios focus on
combining the best elements of traditional and social gaming to appeal to a
growing audience of gamers looking for highly immersive social games on PC,
mobile, and tablet platforms. Recent Kabam titles includeThe Godfather™: Five
Families™,Dragons of Atlantis™, Edgeworld™,the award-winningKingdoms of
Camelot® and the company’s first mobile game Kingdoms of Camelot: Battle for
the North™. Kabam games are currently available for play on Google+, Facebook,
iOS and an ever growing number of global social networks and online channels,
as well as mobile and tablet.Founded in 2006 with headquarters in Redwood
City, CA, Kabam has built a team of game industry professionals committed to
creating deeply engaging games that delight our players. More information
about Kabam can be found atwww.kabam.com.

Contact:

for ngmoco
Sibel Sunar, 212-391-4707
sibel@fortyseven.com
or
for Kabam
Bryce Baer, 415-488-6109
bbaer@watercooler-inc.com
 
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