World’s Lightest Basketball Shoe Gets Lighter as adidas Unveils Stronger, Brighter adizero Crazy Light 2

  World’s Lightest Basketball Shoe Gets Lighter as adidas Unveils Stronger,
  Brighter adizero Crazy Light 2

Business Wire

PORTLAND, Ore. -- April 24, 2012

adidas Basketball today unveiled the adizero Crazy Light 2. Weighing 9.5
ounces, it replaces its predecessor – the adizero Crazy Light – as the
lightest shoe in basketball. The adizero Crazy Light 2 is nearly 10 percent
lighter than the nearest competitor’s basketball shoe.^1

In addition to its lighter weight, the new adizero Crazy Light 2 is stronger,
more aerodynamic and comes in brighter colors. The super-light sequel will be
available May 24.

“Elite athletes are elite athletes because they’re always fighting for that
competitive edge,” said Lawrence Norman, adidas vice president of global
basketball. “The adizero Crazy Light 2 is that competitive edge. The shoe had
a huge performance and style impact during college tournaments and we can’t
wait for fans to see the adizero Crazy Light 2 in action during the NBA
playoffs. When every second of every game matters, this shoe delivers faster
play, stronger cuts and greater support.”

Dozens of elite players have worn the adizero Crazy Light 2 during the most
important games of their lives. During the 2012 college basketball tournament,
players from Kansas University, University of Louisville, Baylor University,
University of Wisconsin and Indiana University showed off their speed in
adizero Crazy Light 2. When the NBA playoffs begin April 28, several players
will wear the adizero Crazy Light 2, which first debuted on court at the 2012
McDonald’s All American High School Games in Chicago on March 28.

“In the league, every game matters and you don’t want anything weighing you
down on the court,” said Philadelphia 76ers point guard, Jrue Holiday.
“Putting on the adizero Crazy Light 2 gives me that speed and confidence I
need when it counts.”

“The adizero Crazy Light 2 is light done right,” said the shoe’s designer,
Robbie Fuller, adidas advanced footwear concept designer. “We not only made it
lighter, but we made it stronger and more aerodynamic. We work closely with
the adidas Innovation Team (aIT) to continuously innovate and find that
perfect weight-to-strength ratio that gives athletes better command and
agility on court.”

The increased strength of the adizero Crazy Light 2 comes from an enlarged
asymmetrical SPRINTFRAME, allowing for maximum motion control. Designers added
volume to the midsole for a more supportive base. The new aerodynamic
three-layer SPRINTWEB is the thinnest ever, with a tighter web layout that
gives players enhanced vertical and horizontal strength. Overall, the shoe’s
new geometry allows for maximum weight savings, energy return and motion

Five colorways go on sale May 24 for $140, including the electricity color
seen at the McDonald’s All American Games, along with a metallic finished
black/white/red look and three others. The adizero Crazy Light 2 will be
available on and at Foot Locker, Eastbay and other leading

Today, adizero continues to provide the lightest in performance footwear with
lightweight shoes for basketball (adizero Crazy Light 2), football (adizero
5-Star), soccer (adizero f50), baseball (adizero 5-tool), every-day running
(adizero Feather and adizero Rush), sprinting (adizero Prime track spikes).

The new adizero Crazy Light 2 also features a micoach speed_cell™ capability,
helping players measure, view and share their stats. micoach technology
includes an advanced accelerometer that captures 360-degree movement and
measures performance metrics during practice or gameplay. The chip’s unique
on-board memory stores up to seven hours of data, wirelessly syncs with the
user’s smartphone and uploads performance stats that can be shared through
Facebook and Twitter.

About adidas

adidas has been providing innovative products for the world’s best athletes
for more than 50 years, from past legends to today’s superstars, such as
Derrick Rose, Dwight Howard and Candace Parker. On April 11, 2006 adidas and
the National Basketball Association signed an 11-year global merchandising
partnership making the adidas brand the official uniform and apparel provider
for the NBA, the Women’s National Basketball Association (WNBA) and the NBA
Development League (D-League) beginning with the 2006-07 NBA season.

For more information, visit, adidas Basketball Facebook page,

^1 When comparing a standard men’s size 9 mid-cut model


adidas PR
Paul Jackiewicz, 971-234-2357 (o)
503-593-5316 (m)
Dan Mazei, 212-373-6023 (o)
646-713-7929 (m)
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