Project Style 2012 Begins Nationwide Search for Next Chic Stylist

  Project Style 2012 Begins Nationwide Search for Next Chic Stylist

  Forest City shopping centers team up with Jeannie Mai and Nick Verreos to
                        identify fashion trendsetters

Business Wire

CLEVELAND -- April 19, 2012

Fifteen Forest City shopping centers around the country are seeking entries
for this year’s Project Style contest, an award-winning fashion competition
that allows participants to show off their unique style and have a chance to
win thousands of dollars’ worth of prizes, including a trip to Mercedes-Benz
Fashion Week in New York City.

Fashion experts Jeannie Mai and Nick Verreos will visit some of the shopping
centers to help find the next Project Style winner, who will be chosen in a
National Style Off competition later this year. Mai is best known as the host
of the two-time Emmy nominated How Do I Look? program on the Style Network.
She also appears frequently as a contributor on NBC’s Today Show and E! News,
and is the social media correspondent for NBC’s Fashion Star. Verreos’s
fashion design label NIKOLAKI has been worn by some of Hollywood’s top
celebrities, has appeared as a fashion expert on the Bravo, E!, Style and TV
Guide networks as well as competing on Season Two of Project Runway.

“It’s exciting to see the originality and creativity of the customers who shop
at our centers,” said Jane Lisy, senior vice president of marketing, Forest
City Commercial Management. “We are delighted to provide a forum for these
chic stylists to show off their trendsetting ideas, built around items they
find at the fashion retailers within our shopping centers. Last year, we
received approximately 48,000 votes for Project Style 2011, and the
International Council of Shopping Centers honored us with a Gold Maxi award,
the highest award presented for excellence in retail marketing programs.”

The contest is open to guys and girls aged 13 and up. Entering is free and
easy. Aspiring stylists can visit a participating Forest City shopping
center’s website beginning April 19, 2012, fill out the form and upload a
photo that best represents their personal style. There is a limit of one entry
per person per month.

Each shopping center will select two monthly semifinalists based on the
overall style, personality and creativity represented by their entries. Each
semifinalist will then receive a $150 mall gift card to purchase items to
combine with one personal item from his or her wardrobe to create a
trendsetting outfit. Online voting by the public will determine which
semifinalists will get to compete in the shopping center’s live Style Off in
September. Each of the four monthly winners, along with a wild-card entry
based on number of votes, will receive an additional $200 gift card to be used
at the mall to create another outfit for the Style Off. A panel of judges will
determine the winner.

The 15 winners of the regional Style Offs will then compete in a National
Style Off. Each regional winner will receive a $1,000 mall gift card, as well
as another $200 gift card to create a trendsetting outfit for the National
Style Off. Judges, including Mai and Verreos, will select the national winner
in October.

One Grand Prize winner will receive a trip for two to New York City during
Mercedes-Benz Fashion Week in February 2013. This includes attendance at a
runway show and a tour of SoHo with escort Verreos, a $500 credit card and a
personal fashion design sketch by Verreos.

The following shopping centers will participate in Project Style 2012:

  *Antelope Valley Mall, Palmdale, California
  *Promenade Bolingbrook, Bolingbrook, Illinois
  *Boulevard Mall, Amherst, New York
  *Charleston Town Center, Charleston, West Virginia
  *Orchard Town Center, Westminster, Colorado
  *Westchester’s Ridge Hill, Yonkers, New York
  *The Mall at Robinson, Pittsburgh, Pennsylvania
  *Short Pump Town Center, Richmond, Virginia
  *Southlands, Aurora, Colorado
  *South Bay Galleria, Redondo Beach, California
  *Galleria at Sunset, Henderson, Nevada
  *Shops at Tanforan, San Bruno, California
  *Promenade at Temecula, Temecula, California
  *Victoria Gardens, Rancho Cucamonga, California
  *The Shops at Wiregrass, Wesley Chapel, Florida

About Forest City

Forest City Commercial Management is a subsidiary of Forest City Enterprises,
Inc. a NYSE-listed national real estate company, with $10.5 billion in assets.
The Company is principally engaged in the ownership, development, management
and acquisition of commercial and residential real estate and land throughout
the United States. For more information, visit


Forest City
Lindsey Cottone, 216-416-3435
Dix & Eaton
Julia Yuryev, 216-241-4612
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