Hipcricket Extends Capabilities for Non-Profits Through Association With BBB Mobile Giving Foundation

  Hipcricket Extends Capabilities for Non-Profits Through Association With BBB
  Mobile Giving Foundation

  Mobile Marketing and Advertising Leader Empowers Clients to Promote Mobile
                                  Donations

Business Wire

KIRKLAND, Wash. -- April 18, 2012

Hipcricket®, the one-stop mobile marketing and advertising subsidiary of
Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), today announced an
association with the BBB Mobile Giving Foundation that extends the company’s
capabilities for non-profits and philanthropic efforts.

In conjunction with the BBB Mobile Giving Foundation, Hipcricket will provide
a mobile fundraising management solution including an SMS donation capability
to qualifying 501(c)(3) organizations. For example, by securing and promoting
Text-2-Donate keywords on one of Hipcricket’s charitable short codes, users
can send a text message and authorize the addition of a $5 or $10 donation to
their mobile phone bill.

The initiative combines and integrates Text-2-Donate capabilities with Mobile
CRM and loyalty programs within Hipcricket’s AD LIFE® platform, resulting in a
best-of-breed solution that includes:

  *Content management to administer fundraising and/or messaging campaigns;
  *Campaign management to create, preview, test, and manage a wide variety of
    text message and fundraising campaigns;
  *Mobile fundraising management to provision, launch, record and track text
    giving campaigns; and
  *A database of opted-in donors that can be re-engaged for charitable
    opportunities, news, and offers in order to reward loyal participants for
    their philanthropic contributions.

Hipcricket’s work with non-profits has been evident throughout its eight-year
history. For example, it provides comprehensive mobile products and services
for the American Cancer Society (“ACS”) and is currently conducting a
nationwide mobile rollout for the 2011-2012 Relay for Life® season. The ACS
has expanded its use of Hipcricket’s cloud-based mobile marketing platform to
enable localized communication and information-sharing among more than 5,000
individual communities of participants, volunteers and donors.

In addition, Hipcricket has enabled longtime client Hearst Baltimore to
provide mobile alerts for the American Red Cross that contribute to that
organization’s efforts to encourage potentially life-saving blood donations.

Hipcricket personnel also volunteer in various charitable endeavors in several
locations.

“This initiative provides an end-to-end mobile channel charitable giving
solution that offers the highest level of trust and integrity,” said
Hipcricket Chief Operating Officer Eric Harber. “In conjunction with our
partner, the BBB Mobile Giving Foundation, the entire tax deductible donation
process is contained within Hipcricket’s secure AD LIFE ® platform. This
milestone furthers Hipcricket’s commitment to not only do well, but to also do
good.”

The BBB Mobile Giving Foundation, headquartered in Issaquah, Washington, was
founded in 2007 by veterans of the wireless industry who wanted to harness the
immense power of wireless communications to empower non-profit organizations.
In February 2012, the Foundation joined forces with the Council of Better
Business Bureaus and BBB Wise Giving Alliance to grow the mobile-giving
channel, strengthen mobile-giving industry standards and accountability,
assure donor confidence, and reinforce nonprofit acceptance of and control
over the mobile-giving medium. The concept behind the Foundation is simple:
provide the 330 million American wireless users a single “Mobile Giving
Channel” through which they can receive and respond to appeals from worthy
causes.

The BBB Mobile Giving Foundation approves select Application Service Providers
(ASPs) based on stringent criteria that include the functionality of their
mobile platforms, mobile marketing service capabilities, financial
viability,commitment to pioneering the mobile channel, geographical coverage,
transparency of ownership and governance.

About Hipcricket

Hipcricket, a wholly-owned subsidiary of Augme Technologies, Inc. (OTC.BB:
AUGT), is the one-stop mobile marketing and advertising company that empowers
brands, agencies and media properties to engage customers, drive loyalty and
increase sales. Hipcricket’s customers connect with consumers across every
mobile channel, including SMS, 2D/QR codes, mobile websites, advertising
networks, social media and branded apps. Hipcricket’s proven technology,
strategic and marketing services and experienced account management teams have
provided measurable successes across an industry-leading 175,000 campaigns for
many national and regional brand-name companies and organizations, such as
Macy’s, MillerCoors, Nestle, Clear Channel and The American Cancer Society.
Hipcricket has also created the first mobile ad network that taps into the
buying power of the mass market with industry-leading capabilities to target
customers via location and highly-specific demographic information across SMS,
display, rich media and video.

Hipcricket is based in Seattle, Washington, with operations in New York,
Dallas, Chicago, Atlanta, Los Angeles, San Francisco, and Miami.

Contact:

fama PR
Keri Bertolino, 617-986-5007
Hipcricket@famapr.com
 
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