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Canada, get ready for the freeze: Tim Hortons launches New Frozen Lemonade

Canada, get ready for the freeze: Tim Hortons launches New Frozen Lemonade 
Thrill to the chill for just $1 
OAKVILLE, ON, April 16, 2012 /CNW/ - Canadians should brace themselves for an 
icy thrill when they visit Tim Hortons restaurants. Today, Tim Hortons 
launches the ultimate, tangy refresher: New Frozen Lemonade. Made with real 
lemon, the chilling new beverage is available in two delicious flavours: 
original and raspberry-flavoured lemonade. Both are fat-free and available all 
summer long for only $1 (small size). 
According to the experts, Canadians may experience some physical changes when 
they drink an icy, cold Tim Hortons Frozen Lemonade. Dr. Stephen Cheung, 
Canada Research Chair, and Professor of Kinesiology at Brock University, 
reports that the impact of extreme cold on the body can produce a variety of 
physiological responses. 
"For the average person, when they're drinking Tim Hortons Frozen Lemonade, 
they may feel as though a Nor'easter is blowing inside their head - that's 
the sensation we informally refer to as 'brain freeze'," says Dr. Cheung, who 
is also known as "Dr. Freeze" for his research on ice water immersion. "This 
sensation is caused when something ice cold touches the sensitive nerves on 
the roof of the mouth. Don't worry, your brain isn't really freezing, it just 
feels that way for a moment or two," he adds. 
"No one knows cold better than Canadians," says Dave McKay, marketing director 
for beverages at Tim Hortons. "When Tim Hortons was creating the perfect drink 
to beat the summer heat, we knew it had to be ice cold. We're confident that 
Tim Hortons new Frozen Lemonade will hit the spot for guests looking for an 
ultimate thirst quencher this summer, and at one dollar, it's a great value." 
In honour of the new Frozen Lemonade, Tim Hortons is sharing some interesting 
freezing facts: 


    --  The medical term for brain freeze is Spheno Palatine
        Gangleoneuralgia - we don't have a medical term for Tim Hortons
        Frozen Lemonade, but we do know it will freeze thirst.
    --  The recommended temperature at ice level at an indoor rink
        varies to accommodate external weather conditions - but Tim
        Hortons Frozen Lemonade is always served at the perfect icy
        cold temperature.
    --  Canadian Wood Frogs spend the winter frozen. In fact, 65 per
        cent of their bodies become ice. Researchers have discovered
        that the wood frog's breathing and heartbeat actually stop as
        winter approaches.

Served fresh to order, Tim Hortons Frozen Lemonade is available now at 
participating locations across Canada.

Tim Hortons Inc. Overview
Tim Hortons is one of the largest publicly-traded restaurant chains in North 
America based on market capitalization, and the largest in Canada. Operating 
in the quick service segment of the restaurant industry, Tim Hortons appeals 
to a broad range of consumer tastes, with a menu that includes premium coffee, 
espresso-based hot and cold specialty drinks including lattes, cappuccinos and 
espresso shots, specialty teas, fruit smoothies, home-style soups, fresh 
sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including 
our trademark donuts. As of January 1, 2012, Tim Hortons had 4,014 system wide 
restaurants, including 3,295 in Canada and 714 in the United States and 5 in 
the Gulf Cooperation Council. More information about the Company is available 
at www.timhortons.com.

Follow Tim Hortons on Twitter: www.twitter.com/timhortons. Tweet your thoughts 
at #TimHortonsLEMONADE.

or to arrange an interview, please contact:

Michelle Robichaud, Tim Hortons, 
905-339-5047,robichaud_michelle@timhortons.com or

Karen Nussbaum, MSL Canada, 416-847-1317,karen.nussbaum@mslgroup.com

Image with caption: "Tim Hortons launches the ultimate, tangy refresher: New 
Frozen Lemonade. (CNW Group/Tim Hortons Inc.)". Image available at:  
http://photos.newswire.ca/images/download/20120416_C5662_PHOTO_EN_12322.jpg

To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/April2012/16/c5662.html

CO: Tim Hortons Inc.
ST: Ontario
NI: FBR FOD RES NP 

-0- Apr/16/2012 12:00 GMT


 
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