Canada, get ready for the freeze: Tim Hortons launches New Frozen Lemonade
Thrill to the chill for just $1
OAKVILLE, ON, April 16, 2012 /CNW/ - Canadians should brace themselves for an
icy thrill when they visit Tim Hortons restaurants. Today, Tim Hortons
launches the ultimate, tangy refresher: New Frozen Lemonade. Made with real
lemon, the chilling new beverage is available in two delicious flavours:
original and raspberry-flavoured lemonade. Both are fat-free and available all
summer long for only $1 (small size).
According to the experts, Canadians may experience some physical changes when
they drink an icy, cold Tim Hortons Frozen Lemonade. Dr. Stephen Cheung,
Canada Research Chair, and Professor of Kinesiology at Brock University,
reports that the impact of extreme cold on the body can produce a variety of
"For the average person, when they're drinking Tim Hortons Frozen Lemonade,
they may feel as though a Nor'easter is blowing inside their head - that's
the sensation we informally refer to as 'brain freeze'," says Dr. Cheung, who
is also known as "Dr. Freeze" for his research on ice water immersion. "This
sensation is caused when something ice cold touches the sensitive nerves on
the roof of the mouth. Don't worry, your brain isn't really freezing, it just
feels that way for a moment or two," he adds.
"No one knows cold better than Canadians," says Dave McKay, marketing director
for beverages at Tim Hortons. "When Tim Hortons was creating the perfect drink
to beat the summer heat, we knew it had to be ice cold. We're confident that
Tim Hortons new Frozen Lemonade will hit the spot for guests looking for an
ultimate thirst quencher this summer, and at one dollar, it's a great value."
In honour of the new Frozen Lemonade, Tim Hortons is sharing some interesting
-- The medical term for brain freeze is Spheno Palatine
Gangleoneuralgia - we don't have a medical term for Tim Hortons
Frozen Lemonade, but we do know it will freeze thirst.
-- The recommended temperature at ice level at an indoor rink
varies to accommodate external weather conditions - but Tim
Hortons Frozen Lemonade is always served at the perfect icy
-- Canadian Wood Frogs spend the winter frozen. In fact, 65 per
cent of their bodies become ice. Researchers have discovered
that the wood frog's breathing and heartbeat actually stop as
Served fresh to order, Tim Hortons Frozen Lemonade is available now at
participating locations across Canada.
Tim Hortons Inc. Overview
Tim Hortons is one of the largest publicly-traded restaurant chains in North
America based on market capitalization, and the largest in Canada. Operating
in the quick service segment of the restaurant industry, Tim Hortons appeals
to a broad range of consumer tastes, with a menu that includes premium coffee,
espresso-based hot and cold specialty drinks including lattes, cappuccinos and
espresso shots, specialty teas, fruit smoothies, home-style soups, fresh
sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including
our trademark donuts. As of January 1, 2012, Tim Hortons had 4,014 system wide
restaurants, including 3,295 in Canada and 714 in the United States and 5 in
the Gulf Cooperation Council. More information about the Company is available
Follow Tim Hortons on Twitter: www.twitter.com/timhortons. Tweet your thoughts
or to arrange an interview, please contact:
Michelle Robichaud, Tim Hortons,
Karen Nussbaum, MSL Canada, 416-847-1317,email@example.com
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-0- Apr/16/2012 12:00 GMT
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